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5 Ecommerce Trends to Follow into 2017
Current data suggests that the average buyer spends just short of $2,000 per year online. It’s a given that this figure
will only increase overtime. This represents a huge opportunity for every seller of products & services in every niche
and category. Online sales for 2016 are expected to hit over $350 billion dollars
Here are some trends to focus on in 2017
1. The Future is Mobile Engagement: Mobile traffic will continue to dominate and out perform all other
forms of traffic. It is estimated that 55% of Amazon sales now come from mobile traffic. Facebook Ads
to Mobile offer a larger ROI that traditional Desktop targeting. Another example is Airlines driving traffic
to their App based shopping carts to drive ancillary revenues
http://www.mobilecommercedaily.com/ryanair-brings-one-touch-mobile-payments-flight-rating-tools-to-the-skies
2. Global “PRIME Like” Marketplace Shopping: Based on the success of the Amazon prime subscrip-
tion model , buyers will reward merchants who offer the ease of use model . This will boost your cus-
tomer retention and help build reviews , repeat purchases and lower your order return rates. A recent
survey suggests that 68% of buyers desire a complementary return shipping service , before they place
a purchase. The leader in the field is Zappos in the USA that offers 356 day returns policy. At peak
periods it records a 35% order return rate.
http://www.fastcompany.com/1614648/zappos-best-customers-are-also-ones-who-return-most-orders
3. Social Influencer Marketing: Instagram and Snapchat are literally revolutionizing the way brands
and products can connect with their target audiences. A recent study found that social media market-
ing can be 11 times more effective that traditional banner ads. No other medium to date can allow
your product or service to be instantly presented to your followers . This of course is a double edged
sword where it can be seen as a “HIT” or “Miss”. This is resulting in brands spending serious amounts of
cash to curate high brand images and content , to communicate that boutique – high end feel .
REMEMBER : Mores Eyes can mean More Sales
http://www.cnbc.com/2016/05/20/the-power-of-instagram-brands-eye-more-social-media-influencers.html
4. DATA DRIVEN ANALYTICS: At the end of the day , every online business needs 2 things , Traffic and
Conversion. This means data tools are of crucial importance to allow you to gain insight into the suc-
cess (profit or loss ) or scope (lead generation) of any project. New Tools like Kissmetrics and allow you
to quantify and examine your digital performance and make the correct business decisions to optimize
your business further
https://blog.kissmetrics.com/sell-like-amazon/
5. CUSTOMER RETENTION: This is not a new concept…. Existing customer are the lifeblood of every
business . These are the low hanging fruit of every business , and that need to be nurtured and
encouraged to buy early and often from you . Here is a great article on 5 strategies to retain the cus-
tomer and drive sales
https://www.internetretailer.com/commentary/2016/07/26/5-retention-strategies-online-retailers
GENERAL DISCLAIMER : This free report is general in nature and should not be treated as advice. It is
intended to act as general content to persons interested in ecommerce. We advise all readers to seek
independent professional advice – E.O&E
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©Sellercentral.ie – September 2015