small businesses should have cloud equipped crm

1. OVERCOMING ICARUS FEARS: WHY SMALL BUSINESSES
SHOULD HAVE CLOUD­EQUIPPED CRM?
Today, every business looks into Cloud transition as an inevitable step or
progress.
If you are a traditional small business looking forward to adaption of digital
technology, you could be immediately hit by a number of technology­related
phobias.
Is a change really required? Will the cloud investment be too hefty? Can we
handle the inbred technological complexity?
All these questions are only natural and requires due serious consideration.
So, let’s analyze this basic fear occupying human mind and why it is
unfounded at choosing a cloud CRM solution.
Story of Icarus and Modern Business Fears
The story of Icarus could be lesson in both precaution and innovation,
depending on how you interpret it….
The legend of son Icarus and father Daedalus comes from the Greek
mythology.

2. According to myth, after being fitted with wings made out of wax and
feathers, Icarus was able to take flight and travel by air.
But he discarded his father advise of not to fly too high. After a brief period
of flying too high, the sun’s heat took its toll on his wings. It melted his
wings and Iccarus took a plunge into the ocean below, resulting at his death.
This could be a lesson about the results of not following elders’ directives or
not understanding the implications of technology.
Some people take this as a lesson to blindly follow elder’s instructions.
Instead, we take this as a lesson for understanding the implications of one’s
action and doing it the right way. This will make sure that you could fly high
without taking the plunge.
In a similar vein, modern businesses are dissuaded by risk factor concerned
with adapting new technology.
By completely migrating to Cloud CRM, your business could be opening
yourself to many opportunities and risk factors. But, you just need to
understand the implication of each action.
In this article, we consider multiple factors that could potentially affect your
business.
Cloud CRM is conceived to be Robust
Most businesses are justly concerned about losing data that are both
confidential and critical.
Here, cloud technology form one of the most secure way of managing your
daily business process.
Remote cloud technology is one of the most robust technologies concerning
data management and security. Within a cloud platform, your business is
least likely to suffer from data loss or physical data theft.
It makes cloud servers one of the most secure locations to store and manage
your data.
Increases your business SOPHISTICATION
Most long­running businesses has a created a successful way of managing
daily operations.

3. Most business owners are protective of their current successful way of
managing business and reject generic cloud­based alternatives.
With CRM cloud, you could derive a more organized way of managing daily
operations. As these are custom­built based on existing business features,
these augments your current way of managing business.
Further, this increases the sophistication at managing your daily business.
Easier Bookkeeping and contact MANAGEMENT
Traditional method of record keeping tended to rely on pen and paper
method. By default, this system is slow and incapable of scaling required for
modern business processes.
With cloud CRM­enabled, you could streamline all data into a single
database. This data allows you to manage records and contacts through a
single interface. Cloud data management avails easier contact access and
avoids data duplicity.
Learn more about modern business adaption with us @ +91­7899887755 or
sales@kapturecrm.com