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Open Government and Social Media

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Dani Burns
Dani Burns

Presentation for the Maine Digital Government Summit on how digital technologies and the social web are impacting the government landscape and advancing Open Government directives.

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Open Government & Social Media 11 October 2011 – Maine Digital Government Summit Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 FairPoint Communications - All Rights Reserved.
About Me Dani Burns Sr. Social Media Strategist FairPoint Communications MyCompany: http://www.fairpoint.com Email: dburns@fairpoint.com Contact Me: About.me/daniburns Twitter: @danimburns 11 October 2011 – Maine Digital Government Summit © 2011 FairPoint Communications - All Rights Reserved.
What to Expect? Zombies OuterSpace Contests Ninjas Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
State of the Union Over the past few years, we’veexperienced a crisis of public confidence in ourgovernmentwhile, at the same time, there has been a dramaticincreasein the accessibility of social technologies to the general public. Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
Quick, tell me the good news! Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
Desire for Information Some 40 percent of Internet users have gone online for raw data about government spending and activities. Of adult Internet users have looked for info about a public policy or issue Have downloadedgovernmentforms 48% 41% Have received online advicefrom a governmentagency Have researchedgovernment documents or statistics 35% 25% http://www.slideshare.net/govloop/pew-government-online-study Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
Acceleration of Open GovernmentConcepts U.S. Constitution, 1787 Freedom of Information Act, 1966 Electronic Freedom of Information Act Amendments, 1996 Memorandum on Transparency and Open Government, 2009 OpenGovernmentDirective, Dec 8, 2009 Open GovernmentPartnership, Sep 19, 2011 Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
Creativity ‘A tremendous amount of creativity has been unleashed at the local level in finding solutions’ Source: Ariana Huffington, The Fed Talks 2011, http://fedscoop.com/fedtalks-flashback-arianna-huffington/
Open Communication Def: Authentic, two-way communication that allows for an interchange of thoughts and ideas.
NYC Digital Roadmap Four ,[object Object]
202 million pageviews of NYC.gov in 2010
52 agencies
4,000 points of engagement
98% residential broadband access
200 social media channels Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
Hurricane Irene http://newsfeed.time.com/2011/04/07/5-questions-with-twitter-savvy-newark-mayor-cory-booker/ Newark Mayor, Cory Booker, tweeted updates throughout the storm and personally reached out to citizens to help. Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
OccupyWall Street "The best way to get people away from their computer is through the computer; you can't organize thousands of people in New York City [the way Occupy Wall Street has] without the web," he said. ,[object Object],and CEO of Purpose Amplified Reach: 173,545 Occupy Wall St. Facebook ‘likes’ 129,585 Facebook conversations 42,171 @OccupyWallStNYC Twitter followers 10,000 YouTube videos tagged “occupy wall street” in last month 900 events on Meetup.com 200+ spin off Facebook and Twitter accounts Source: http://www.huffingtonpost.com/2011/10/06/occupy-wall-street-social-media_n_999178.html Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
CDC Prepares for Zombie Apocalypse Centers for Disease Control and Prevention ‘Preparedness 101: Zombie Apocalypse’ Purpose: Get people thinking about emergency readiness Before zombies: ,[object Object]
@CDCemergency 12,000 Twitter followersZombie arrival: ,[object Object]
Overnight, Twitter followers grew to 1.2 million“If you’re ready for a zombie apocalypse, then you’re ready for any emergency.” Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
Open Data Def: Making a subset of government data available for public consumption without restricted use.
Mike Says It Best… Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
Federal IT Dashboard Launch: June 2009 by VivekKundra, US national CIO at Personal Democracy Forum Overview: The IT Dashboard is a enables ‘federal agencies, industry, the general public and other stakeholders’ to view details of federal information technology investments. Access: Source code available to the public to build upon Source: http://www.itdashboard.gov/ Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
Sunlight Foundation What is the result? Health Data App – hospital rankings, prescription drug data Influence Explorer – connect the dots of political campaign contributions. ClearSpending – analyze how US government agencies are reporting data on spending. What is it? Non-profit, nonpartisan organization that utilizes open government data to provide to display information to the public in an alternate, easily accessible way Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
Open Development Def: Empowering people with the access and information they need to work toward collaborative solutions.
We The People Enable the public to create and sign petitions on a range of issues. If a petition meets a public signature threshold, it will be reviewed by White House policymakers, who will consult relevant administration officials and provide an official public response. Source: http://www.WhiteHouse.gov/WeThePeople Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
SeeClickFix What is it? Allows anyone to report and track non-emergency issues anywhere in the world via the Internet. What is the result? Empowers citizens, community groups, media organizations and governments to take care of and improve their neighborhoods. Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
Let’s Move! Michelle Obama Overview: App development contest focused around creating software tools to promote healthy lifestyle choices for kids. Access: Tools and games built using USDA nutrition dataset recently made public through the Open Government Initiative Result: 58,000 supporters 46,000 Twitter followers to @USDA Competition Winner: Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
InflectionPoint Open Communication INNOVATION Open Development Open Data Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
ConnectingwithNASA Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com

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Open Government and Social Media

  • 1. Open Government & Social Media 11 October 2011 – Maine Digital Government Summit Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 FairPoint Communications - All Rights Reserved.
  • 2. About Me Dani Burns Sr. Social Media Strategist FairPoint Communications MyCompany: http://www.fairpoint.com Email: dburns@fairpoint.com Contact Me: About.me/daniburns Twitter: @danimburns 11 October 2011 – Maine Digital Government Summit © 2011 FairPoint Communications - All Rights Reserved.
  • 3. What to Expect? Zombies OuterSpace Contests Ninjas Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 4. State of the Union Over the past few years, we’veexperienced a crisis of public confidence in ourgovernmentwhile, at the same time, there has been a dramaticincreasein the accessibility of social technologies to the general public. Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 5. Quick, tell me the good news! Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 6. Desire for Information Some 40 percent of Internet users have gone online for raw data about government spending and activities. Of adult Internet users have looked for info about a public policy or issue Have downloadedgovernmentforms 48% 41% Have received online advicefrom a governmentagency Have researchedgovernment documents or statistics 35% 25% http://www.slideshare.net/govloop/pew-government-online-study Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 7. Acceleration of Open GovernmentConcepts U.S. Constitution, 1787 Freedom of Information Act, 1966 Electronic Freedom of Information Act Amendments, 1996 Memorandum on Transparency and Open Government, 2009 OpenGovernmentDirective, Dec 8, 2009 Open GovernmentPartnership, Sep 19, 2011 Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 8. Creativity ‘A tremendous amount of creativity has been unleashed at the local level in finding solutions’ Source: Ariana Huffington, The Fed Talks 2011, http://fedscoop.com/fedtalks-flashback-arianna-huffington/
  • 9. Open Communication Def: Authentic, two-way communication that allows for an interchange of thoughts and ideas.
  • 10.
  • 11. 202 million pageviews of NYC.gov in 2010
  • 13. 4,000 points of engagement
  • 14. 98% residential broadband access
  • 15. 200 social media channels Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 16. Hurricane Irene http://newsfeed.time.com/2011/04/07/5-questions-with-twitter-savvy-newark-mayor-cory-booker/ Newark Mayor, Cory Booker, tweeted updates throughout the storm and personally reached out to citizens to help. Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
  • 17.
  • 18.
  • 19.
  • 20. Overnight, Twitter followers grew to 1.2 million“If you’re ready for a zombie apocalypse, then you’re ready for any emergency.” Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 21. Open Data Def: Making a subset of government data available for public consumption without restricted use.
  • 22. Mike Says It Best… Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
  • 23. Federal IT Dashboard Launch: June 2009 by VivekKundra, US national CIO at Personal Democracy Forum Overview: The IT Dashboard is a enables ‘federal agencies, industry, the general public and other stakeholders’ to view details of federal information technology investments. Access: Source code available to the public to build upon Source: http://www.itdashboard.gov/ Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
  • 24. Sunlight Foundation What is the result? Health Data App – hospital rankings, prescription drug data Influence Explorer – connect the dots of political campaign contributions. ClearSpending – analyze how US government agencies are reporting data on spending. What is it? Non-profit, nonpartisan organization that utilizes open government data to provide to display information to the public in an alternate, easily accessible way Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 25. Open Development Def: Empowering people with the access and information they need to work toward collaborative solutions.
  • 26. We The People Enable the public to create and sign petitions on a range of issues. If a petition meets a public signature threshold, it will be reviewed by White House policymakers, who will consult relevant administration officials and provide an official public response. Source: http://www.WhiteHouse.gov/WeThePeople Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
  • 27. SeeClickFix What is it? Allows anyone to report and track non-emergency issues anywhere in the world via the Internet. What is the result? Empowers citizens, community groups, media organizations and governments to take care of and improve their neighborhoods. Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
  • 28. Let’s Move! Michelle Obama Overview: App development contest focused around creating software tools to promote healthy lifestyle choices for kids. Access: Tools and games built using USDA nutrition dataset recently made public through the Open Government Initiative Result: 58,000 supporters 46,000 Twitter followers to @USDA Competition Winner: Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
  • 29. InflectionPoint Open Communication INNOVATION Open Development Open Data Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 30. ConnectingwithNASA Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
  • 31. ConnectingwithNASA Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com
  • 32. Why Social Media? Collaborative Scalable Accessible Social Open Innovative Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 33. What’s the end game? Make government more transparent and accessible Provide people with information that they can use in their daily lives Solicit public participation in decision-making Collaborate with all sectors of the economy on new and innovative solutions
  • 34. Getting there won’t be easy…
  • 35. Closing Ideas We are in a time where there is so much focus on our deficits, but what is most amazing are our surpluses. We have an overabundance of skills, time and resources. The question is how can we use modern technology and social media in a way to capture that and to scale them and to bring people together in a way that we could not have done with such speed in another era. Arianna Huffington, Founder The Huffington Post Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 36. ThankYou! Dani Burns Sr. Social Media Strategist About.me/daniburns Email: dburns@fairpoint.com © 2011 Business Name - All Rights Reserved.
  • 37. You Thought I Forgot the Ninjas, Didn’t You? Dani Burns Sr. Social Media Strategist FairPoint Communications MyCompany: http://www.fairpoint.com Email: dburns@fairpoint.com Contact Me: About.me/daniburns Twitter: @danimburns 11 October 2011 – Maine Digital Government Summit © 2011 FairPoint Communications - All Rights Reserved.

Editor's Notes

  1. Always had a passion for communications and language, but really got started in the tech world about 6 years ago, fell in love with social media and emerging technologies, and have been a happily ‘tweeting geek’ ever since.
  2. There will be zombiesSome ‘geeking out’ about spaceWe’ll talk about some awesome competitionsAnd, of course, you can’t have presentation about social media without a ninja or two.
  3. Over the past several years, public adoption of social technology on the rise. Publishing and communication tools are more accessible to general public, learning curve is less steep, which means everyone now has a voice (in some cases LOUD and widely disseminated)At the same time, we’ve seen crisis of confidence with the American ppl and our government. Trust in gov’t has been a decline – corruption and bailouts, a controversial war, recession, and political gaffes like Weinergate
  4. The good news is that we’ve also seen a rise in innovation by government agencies and organizations that are utilizing the web and social tech to drive engagement in a way that is transparent, authentic and collaborative.
  5. Hunger for a more open and engaging government, and they want info direct from the sourceMore Americans are turning to government agencies websites for information, according to new research from Pew Internet & American Life Project.Some 40% of internet users have gone online for raw data about government spending and activities.
  6. OpenGovernmentDirective, Dec 8, 2009 instructedeverygovernmentagency to openitsdoors and its data to the public.
  7. 3 Core Tenets that the Open Government has been structured around. We’ll quickly talk about each and give examples.
  8. Also a desire for more accessible leadership. We saw a similar dissemination of information during Hurricane Irene
  9. How many of you have been following this issue in the media? How many have liked the Facebook page – ok, wait, maybe we won’t go there…
  10. Dave Daigle, associate director for communications, admitted that "Preparedness and public health are not the sexiest subjects."[2]Someone in the group remembered a tweet about zombies in connection to the nuclear disaster in Japan resulting from the Tōhoku earthquake and tsunami.
  11. Information becomes more valuable as it is shared, less valuable as it is hoarded. Open data promotes increased civil discourse, improved public welfare, and a more efficient use of public resources.Open data does not mean that a government or other entity releases all of its data to the public. Rather, open data means that whatever data is released is done so in a specific way to allow the public to access it without having to pay fees or be unfairly restricted in its use.
  12. Data creates the foundation for trust
  13. The IT Dashboard is a website enabling federal agencies, industry, the general public and other stakeholders to view details of federal information technology investments.Support decisions regarding the investment and management of resources. The Dashboard is now being used by the Administration and Congress to make budget and policy decisions.
  14. Open legislation
  15.  Three basic principlesEmpowerment. SeeClickFix allows anyone to report and track non-emergency issues anywhere in the world via the internet. This empowers citizens, community groups, media organizations and governments to take care of and improve their neighborhoods.Efficiency. Two heads are better than one and 300 heads are better than two. In computer terminology, distributed sensing is particularly powerful at recognizing patterns, such as those that gradually take shape on a street. Besides, the government can't be in all places at all times. We make it easy and fun for everyone to see, click and fix.Engagement. Citizens who take the time to report even minor issues and see them fixed are likely to get more engaged in their local communities. It's called a self-reinforcing loop. This also makes people happy and everyone benefits from that.
  16. Apps for Healthy Kids challenges software developers, game designers, students, and other innovators to develop fun and engaging software tools and games that drive children, especially “tweens” (ages 9-12) – directly or through their parents – to eat better and be more physically active. Winner:PickChow -- ZisBoomBah is an innovative website that challenges conventional wisdom and develops tools to empower children and inspire parents to live a fun, active and healthy life. ZisBoomBah’s free online tool “Pick Chow!” allows children to create meals by dragging and dropping foods onto their virtual plate. The “Add it Up!” meters show the nutritional values in a fun and easy way and rates each meal with one to five stars – a feature that helps children learn quickly how their choices make a difference in creating a well-balanced meal. Children can send their “chow” to their parents, who then receive an email with what their child has chosen to be a healthy choice for breakfast, lunch and dinner, along with the menu, recipe, shopping list and coupons.
  17. Why is social media one of the tools that will help to get us there? It is an inherently open type of communication - democratize informationEnables collaboration and innovationEasily accessible Infinitely scalable
  18. Some 40 percent of Internet users have gone online for raw data about government spending and activities. Online activities related to the government include:
  19. Always had a passion for communications and language, but really got started in the tech world about 6 years ago, fell in love with social media and emerging technologies, and have been a happily ‘tweeting geek’ ever since.