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Digital Transformation, Enterprise Architecture, Big Data

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Digital Transformation, Enterprise Architecture, Big Data

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Digital Transformation, Enterprise Architecture, Big Data

  1. 1. Danairat T. อ.ดนัยรัฐ ธนบดีธรรมจารี +668-1559-1446 Line ID: danairat FB: https://www.facebook.com/tdanairat Part 1 Digital Transformation Part 2 Enterprise Architecture Part 3 Big Data, BI vs. BA Part 4 People Transformation Part 5 The Metamodel of Transformation Digital Transformation Digital Initiatives Digital Platform Business Services & Business Objectives N e w S e r v i c e s O p t i m i z e d S e r v i c e s R e t i r e d S e r v i c e s C E O C F O C O O C M O B i g D a t a D i g i t a l S e c u r i t y “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customer s, Channels IoT, Smart Devices Business Process Optimization/O utsourcing Smart Workforce Enterprise Metamorp hosis Digital Organization Business Process as a ServiceMore ControlMore Flexible Vision, Mission Statements 1
  2. 2. Danairat T. Part 1 2
  3. 3. Danairat T. Digital Transformation อ.ดนัยรัฐ ธนบดีธรรมจารี Line ID: Danairat FB: Danairat Thanabodithammachari +668-1559-1446 The Metamorphosis, Cloud, Big Data, IoT/IoE, Smart Workforce ยัѷงยืน มัѷงคัѷง มัѷนคง Digital Initiatives Digital Platform Business Services & Business ObjectivesNew Servic es Optimize d Services Retire d Servic es C E O C F O C O O C M O Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements 3
  4. 4. Danairat T. Agenda • Today Digital Business • Digital Business Maturity • Big Data Introduction • Key Big Data Use Cases • Digital Transformation Reference Model • Digital Transformation Domains • Digital Transformation Worksheet • Summary 4
  5. 5. Danairat T. Today Digital Business Digital Business Smart Workplace 5
  6. 6. Danairat T. Internet of Things The internet of things (IoT) is the network of physical devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data. ITU. 26 June 2015. 6
  7. 7. Danairat T. Application Areas Smart Cities Smart Environment Smart Energy Smart Agriculture E-Health Retail Logistics Industrial Control Internet of Things Monika, 2015 7
  8. 8. Danairat T. New Digital Touch Points Not only application software 8
  9. 9. Danairat T. Smart Farming Monika, 2015 9
  10. 10. Danairat T. Drones will continue to revolutionize photography and videography but real innovation will derive from utility in vertical applications such as delivery, care, exploration, etc. Image Credit: Alec Momont 10
  11. 11. Danairat T. Mixed Reality Image via MagicLeap 11
  12. 12. Danairat T. 3D Printing suefeng.com/blog/3d-printing-and-additive-manufacturing/ 12
  13. 13. Danairat T. Smart Home Monika, 2015 13
  14. 14. Danairat T. The entire Web will be re-imagined for a mobile-first and mobile-only world that is screen, location, context and intention-aware. This radically transforms the purpose of the web to become more dynamic, personal and useful at a time when people are forcing the end of a traditional information-broadcast, page/form- based, keyword world. Everything from websites to apps to commerce will require overhaul or complete innovation to cater to the EGOsystem, or the demand for real-time personalized engagement. Altimeter 2016 New Digital Touch Points Not only application software 14
  15. 15. Danairat T. Smart Cars Monika, 2015 15
  16. 16. Danairat T. Smart Healthcare Monika, 2015 16
  17. 17. Danairat T. Big Data Introduction Volume Variety Velocity DB Table Delimited Text XML, HTML Free Form Text Image, Music, VDO, Binary Batch Near real time Real time GB TB PB XB ZB 17
  18. 18. Danairat T. Big Data Landscape 2016 (version 3.0) 18
  19. 19. Danairat T. 19
  20. 20. Danairat T. Retails Store Use Cases 1. Golden zones 2. More expensive items with bigger margins 3. Endcaps 4. Buy level 5. Traffic builder 6. Action alley 7. Front of shop 8. Signpost brands 9. Hanging signs and shelf signs 10. Range reduction Less can be more. Average household uses 300 products in a year independent.co.uk 20
  21. 21. Danairat T. Retails Store Use Cases Store Layout ProfitsCustomer Density independent.co.uk 21
  22. 22. Danairat T. การเตือนภัยพิบัติ Sensor ปริมาณนํѸาฝน นํѸาในเขืѷอน ปริมาตรเขืѷอน, แสดงแนวโน้มสภาวะนําท่วม Nearly Real-Time 22
  23. 23. Danairat T. Outbreak with Early Detection Management of Outbreak with Early Detection 23
  24. 24. Danairat T. New Digital Touch Points Not only application software 24
  25. 25. Danairat T. Cyber Security Use Cases Mobile Workforce, Jail-Break Smart Devices Social Network Web Sites Web Sites Top E- Commerce Web Sites/ SaaS Providers Future Public Smart Devices Big Data Hadoop Top Mobile Malware (Jail-Break) Top No SSL E-Commerce Top Trojan on Public Smart TV or Public Smart Device Top Executive Posted each Social Network 25
  26. 26. Danairat T. Cyber Security Use Cases 1. Analyzing and Enhancing Mobile Workforce Access Management Security 2. Analyzing and Advising Senior Officers who are most active in Social Network Web sites 3. Web Sites Ports Scan Detection 4. DDOS Pattern Detection using Hadoop and Flume for Web Site Log Streaming and Real-time Analytics 5. Trojan Detection by Hadoop Weblog Analytics 6. Detecting Top E-Commerce Web Sites Hacker 7. Analyzing SME Cloud Migration Security 8. Detecting Security Thread on SmartTV User Agent, Motion Censor 9. Analyzing Jail-Break and Root Mobile Device 10. Detecting New Cyber Criminals in New Technology eg. M2M Network Area 26
  27. 27. Danairat T. http://sloanreview.mit.edu/article/the-nine-elements-of- digital-transformation/ http://www.forbes.com/sites/gilpress/2015/03/09/5-things-to- do-when-you-lead-a-digital-transformation/#1d8021a2624d 27
  28. 28. Danairat T. https://www.capgemini- consulting.com/digital-transformation 28
  29. 29. Danairat T. http://www.digitaltransformationbook.com/tag/harvard-business-review/ 29
  30. 30. Danairat T. Digital Strategy vs. Digital Transformation Digital Strategy Digital Transformation Project or Program Level Enterprise Wide Level Quick Term Win Medium to Long Term Win Bottom-up or Top-Down approach Top-down approach Technology Leads The Changes Process or Culture Leads The Changes Serve the needs of one particular business group Serve the needs of an enterprise or inter-enterprise Eg. Create Digital Channel and Social Analytic for Marketing Business Unit, Image processing for Production Business Unit Eg. Re-define company mission, transforming organization and revise business processes with related policies and adopt new technologies into cross-function business units Related Technologies: Cloud Computing, Big Data, Smart Devices (Mobile, IoT/IoE, 3D Printing, etc.), Social Network/AI Technology, Cyber-physical system (CPS), Advanced System Architectures and Securities 30
  31. 31. Danairat T. Digital Transformation Digital transformation is the process of transforming an vision, missions, services, organizations, digital initiatives with business processes and technologies to the organization. Digital Business Smart Workplace 31
  32. 32. Danairat T. Digital Transformation Reference Model “Innovation” “Efficiency” “Sustainability” Vision, Mission Statements Big Data Digital SecurityCloud 32
  33. 33. Danairat T. Digital Transformation Reference Model “Innovation” “Efficiency” “Sustainability” Vision, Mission Statements Digital Initiatives? Big Data Digital SecurityCloud 33
  34. 34. Danairat T. Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Vision, Mission Statements Digital Transformation Reference Model The Business Services and Business Objectives • New Services • Optimized Services • Retired Services 34
  35. 35. Danairat T. Business Services and Business Objectives • Provide new digital services to increase customer retention 15% by 1 year • Increase revenue by 30% annually via next best action alert (for commercial organization) • Introduce existing products into a new market to increase market share 15% by 1 year • Improve internal communications to reduce operation risk 10% by 1 year • Decrease expenses 25% by 1 year via digital adoption • Retire low value services to reduce cost 15% by 1 year New Services Optimized Services Retired Services New Services New Services Optimized Services Optimized Services New Services Retired Services Samples 35
  36. 36. Danairat T. Business Services and Business Objectives • Client:________, Service Name: ___________, Objective:____________, Released Date: _______ New Services Optimized Services Retired Services New Services New Services Optimized Services Optimized Services New Services Retired Services • Client:________, Service Name: ___________, Objective:____________, Released Date: _______ • Client:________, Service Name: ___________, Objective:____________, Released Date: _______ • Client:________, Service Name: ___________, Objective:____________, Released Date: _______ • Client:________, Service Name: ___________, Objective:____________, Released Date: _______ • Client:________, Service Name: ___________, Objective:____________, Released Date: _______ The Brainstorm Workshop 36
  37. 37. Danairat T. Digital Transformation Reference Model Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Digital Organization Vision, Mission Statements Capabilities Definition • Knowledge • Experiences • Skills • Characters • Behavior Organizations need to be established after identified capabilities and functions required from manned and unmanned workforce 37
  38. 38. Danairat T. Digital Organization • Paperless policy organization • Always online • Fellowship vs. Employee • Put the right skill on the right role • CMO: innovation for new products offering • COO: operation and automation • CFO: finance, budgeting, HR, Audit, QA and IT • CEO: combine success and alignment • Machines and decision engines CEO CFOCOOCMO 38
  39. 39. Danairat T. Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements Digital Transformation Reference Model Business processes and digital touch points need to be designed together. 39
  40. 40. Danairat T. BPaaS and Digital Initiatives • Business Process for customers need to be more flexible • Business Process for operation need to be more automation • Business Process for back office (HR, payroll, finance) need to be more control • Digital initiatives and Business process in “To Be” state • Enterprise Metamorphosis will redefine a new vision Digital Initiatives Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Business Process as a Service More ControlMore Flexible 40
  41. 41. Danairat T. Business Process Development 4 phases of business process development www.samarin.biz 41
  42. 42. Danairat T. Business Process, IoT and Social Integration • Enrich customer profile • Improve customer relationship • Improve business rules and approval conditions • Create Innovation • Enhance operational transparency Michael Moyal, Blue Corw, 2008 Sensor 42
  43. 43. Danairat T. Business Service Analysis Worksheet Service Name: Key Objectives: Service Owner: Version: Date/Time: Business Check Points, Information Key Business Issues: Key Technology Issues: 1. ___________, __________ 2. ___________, __________ 3. ___________, __________ 4. ___________, __________ 5. ___________, __________ 1. ___________ 2. ___________ 3. ___________ 4. ___________ Business Function1 Business Function2 Business Function3 F1_P01 F1_P02 F1_P03 F2_P01 F2_P02 F2_P03 F3_P01 F3_P02 1 2 3 4 5 New Improve Retire 43
  44. 44. Danairat T. แบบการปรับปรุงบริการในหน่วยงาน ชืѷอบริการ: เป้ าประสงค์: หน่วยงานทีѷรับผิดชอบ: Version: Date/Time: จุดติดตามขัҟนตอนการทํางาน, สารสนเทศ ประเด็นติดค้างด้าน กระบวนการทํางาน: ประเด็นติดค้างด้าน เทคโนโลยี : 1. ___________, __________ 2. ___________, __________ 3. ___________, __________ 4. ___________, __________ 1. ___________ 2. ___________ 3. ___________ 4. ___________ หน่วยงานทีѷ 1 F1_P01 F1_P02 F1_P03 F2_P01 F2_P02 F2_P03 F3_P01 F3_P02 1 2 3 4หน่วยงานทีѷ 2 หน่วยงานทีѷ 3 ใหม่ ปรับปรุง ยกเลิก 44
  45. 45. Danairat T. Enterprise Repository Owner: Business Units 45
  46. 46. Danairat T. Owner: Technology Unit Owner: Business Unit with supported by Technology Unit Enterprise Repository 46
  47. 47. Danairat T. Enterprise Repository Owner: Technology Units • # • Applications / Touch Points / Database / Data Store Name • Total Connections • Concurrent Connections • Required Response Time (sec.) • Actual Response Time (sec.) • Development Software Languages / Framework (for App) • Package / In-House (for App) • Private / Public / Hybrid Cloud • OS / Platform (Windows, Linux, Docker, etc.) • Monitoring Tool Name • Sign On / Security System Name • % growth / year • Initial Cost(Baht) • M.A. Cost /year (Baht) • Remarks 47
  48. 48. Danairat T. Digital Transformation Reference Model Who How What Why When Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements 48
  49. 49. Danairat T. Digital Transformation Reference Model Leadership skill, SWOT, Sig Sigma Service Science Organization Dev. PMBOK, BPM, DMBOK CMMI, ITIL with enterprise frameworks Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements 49
  50. 50. Danairat T. Digital Transformation Reference Model with Balanced Scorecard framework Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements Learning & Growth Internal ProcessCustomer FinancialFinancial 50
  51. 51. Danairat T. Principle Digital Initiatives Digital Platform Business Services & Business ObjectivesNew Services Optimized Services Retired Services C E O C F O C O O C M O Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements เกิดประสิทธิผล (Productivity) มีประสิทธิภาพ (Efficiency) Digital Initiatives Digital Platform Business Services & Business ObjectivesNew Services Optimized Services Retired Services C E O C F O C O O C M O Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements Get right things Get things right 51
  52. 52. Danairat T. Digital Transformation Reference Model ยัѷงยืน มัѷงคัѷง มัѷนคง Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements 52
  53. 53. Danairat T. Digital Transformation Domains # Domain Increasing of Revenue (มัѷงคัѷง) Resource Optimization (ยัѷงยืน) Reduce Risk (มัѷนคง) 1 Finance Increase Revenue Create Services Portfolio Compliance with laws regulations 2 Customer New Products, Service, Promotion Innovation Reuse Business Channels Service Continuity and Availability, Retired Services 3 Internal Create New Business Process Eliminate Production Cost Standardize Change Control, Eliminate unnecessary laws 4 Learning and Growth Seek more Talent People Standardize Skill Required Enterprise Knowledge Repository, Work from home, Smart workplace 53
  54. 54. Danairat T. Digital Transformation Domains # Domain Increasing of Revenue Resource Optimization Reduce Risk 1 Finance 2 Customer 3 Internal 4 Learning and Growth 54
  55. 55. Danairat T. Digital Transformation Worksheet Who (Who care) What Service Type Why (Objectives) When (to be released) Digital Data Source CEO Business Performance Report Service Stake holder benefits 100% Jun 2016 ERP System, Fin. Spreadsheets CMO Omni Channel Service Increase awareness 30% Jun 2016 Social Network, Twitter COO Reduce waste in Plant Reduce cost (opex) 15% Dec 2018 Plant state data CFO Eliminate the low value business service Support Risk Control and reduce cost (opex) by 15% Apr 2016 ERP System, Fin. Spreadsheets CIO Creating new channel for executives Digital innovation program alignment Apr 2016 CRM App, Plant Data, ERP Data Business Partners Automate Reports Service Increase productivity 20% July 2016 CRM App, Plant Data, ERP Data New Services Optimized Services Retired Services Optimized Services New Services New Services Samples 55
  56. 56. Danairat T. Digital Transformation Worksheet Who (Who care) What Service Type Why (Objectives) When (to be released) Digital Data Source 56
  57. 57. Danairat T. Initiatives Projects 2016 2017 2018 2019 H1 H2 H1 H2 H1 H2 H1 H2 Executive Intelligence and external integration Data Interoperability Information Service for Business Partner Dev Stabilization DevOps Standards Business Process Optimization & Application Consolidation Identify Processes and PMO Core Processes Optimization Applications Consolidation Open Data for PPP Business Intelligence Digital Platform Cloud, Big Data Platform Governance Framework IoT and Social Integration Network and Office Automation Digital Transformation Master Plan (DX Master Plan) Standardization & Optimization Growth 57
  58. 58. Danairat T. Digital Transformation Reference Model Digital Touch points Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Customer Recommendation Engine Operation Smart Devices/IoT Secure Smart Workforce Organizations Vision, Mission Statements New Skills Optimized Skills Retired Skills New Behaviors 3. Combine Manned and Unmanned Power 2. Identify (Digital) Services 1. Redefine Vision/Missions Optimized Behaviors Retired Behaviors Behaviors 4. Deploy Behavior Processing 5. Establish Digital Technology 5 Key Steps towards Metamorphosis 58
  59. 59. Danairat T. 5 Key Steps towards Metamorphosis 1. Redefine Vision/Missions: เริѷมจากการประเมินสถานะผลการดําเนินงานของ ท่านเมืѷอเปรียบเทียบกับคู่แข่งในยุค Digital พร ้อมทัѸงสถานการณ์ทางเศรษฐกิจ และวิกฤตการณ์ต่าง ๆ ทีѷเกิดขึѸนมาวิเคราะห์ว่า Vision และ Missions ของเราเดิม ๆ ทีѷมีอยู่สามารถรับมือกับสิѷงทีѷเข ้ามาใหม่ ๆ ได ้หรือไม่ หรือมีความจําเป็นต ้องปรับ วิสัยทัศน์ใหม่ให ้สอดรับกับภูมิทัศน์ทีѷได ้เปลีѷยนไปแล ้ว 2. Identify (Digital) Services: เริѷมจากการมองสืѷอ Digital มาใช ้ในการขับเคลืѷอน บริการใหม่ ๆ เพืѷอให ้เกิดความเท่าทันในการให ้บริการในยุคปัจจุบัน โดยจะต ้องไม่ ลืมทีѷจะรืѸอถอนบริการบางอย่างทีѷไม่ก่อให ้เกิดคุณค่าออกไปด ้วย เพืѷอไม่ให ้เกิดการ หน่วงเหนีѷยวในระดับขัѸนตอนการทํางาน 3. Combine Manned and Unmanned Power: เริѷมวิเคราะห์และแยกแยะออกมา เป็น Skills ต่าง ๆ ทีѷจําเป็นเพืѷอทําให ้งานสําเร็จ โดยบางงานเราสามารถใช ้อุปกรณ์ เครืѷองมือเข ้ามาช่วยมนุษย์ทํา เช่นงานทีѷต ้องทําซํѸา ๆ หรือเข ้าไปในทีѷเสีѷยงภัย อันตราย และเราต ้อง Retire Skills ทีѷไม่ก่อให ้เกิดคุณค่าออกไปบ ้างเพืѷอแลกกับการ อยู่รอดหรือการก ้าวเดินต่อไปได ้ 59
  60. 60. Danairat T. 5 Key Steps towards Metamorphosis 4. Deploy Behavior Processing: ในยุค Digital แทบทุกสิѷงจะเชืѷอมโยงถึงกัน หมด และทัѸงผู้ให ้บริการและลูกค ้าผู้รับบริการ โดยเราจะต ้องกลับมาพิจารณาถึง พฤติกรรมต่าง ๆ ทีѷเกิดขึѸน ทัѸงด ้านผู้รับบริการ และด ้านผู้ให ้บริการ ถึงเงืѷอนไขทีѷมี ผลต่อการตัดสินใจใช ้บริการ หรือเลิกใช ้บริการ โดยในบางหน่วยงานเริѷมสนใจการ วิเคราะห์พฤติกรรมผู้รับบริการมากขึѸนจนสามารถรับลูกค ้าทีѷเป็น Unmanned Customers ได ้ด ้วย (เช่น Machine-2-Machine) ในทางกลับกันผู้ให ้บริการก็ต ้อง ปรับตัวให ้มีพฤติกรรมใหม่เช่นกัน โดยจะต ้องเลิกพฤติกรรมทีѷไม่ก่อให ้เกิดคุณค่าต่อ การเดินทางสู่ความสําเร็จออกไปด ้วย 5. Establish Digital Technology: เราไม่สามารถปฏิเสธการใช ้ Digital Technologies (Social Network, Big Data, Cloud, Mobile, etc.) ได ้อีกต่อไป เพราะเครืѷองมือเหล่านีѸได ้เข ้ามาเป็นส่วนหนึѷงของชีวิตประจําวันแล ้ว แต่อย่างไรก็ ตามเราจะต ้องไม่ลืมด ้านความปลอดภัยในการใช ้งาน เพราะสิѷงทีѷทําให ้เกิดความ สะดวกได ้มาก ๆ เมืѷอเกิดเหตุขัดข ้องขึѸนมาก็จะเป็นภัยร ้ายแรงมาก ๆ เช่นกัน 60
  61. 61. Danairat T. Digital Transformation Reference Model The Summary Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements 61
  62. 62. Danairat T. Part 2 62
  63. 63. Danairat T. Enterprise Architecture for Digital Transformation อ.ดนัยรัฐ ธนบดีธรรมจารี Line ID: Danairat FB: Danairat Thanabodithammachari +668-1559-1446 63
  64. 64. Danairat T. Agenda • Why do we need Enterprise Architecture (EA)? • What is an EA and key benefits? • EA and ERP Implementation • Building EA • Enterprise Reference model • Business Architecture • Application Architecture • Data Architecture • Technology Architecture • Key EA Activities • EA and Digital Transformation Master Plan • Summary 64
  65. 65. Danairat T. Why do we need Enterprise Architecture (EA)? 65
  66. 66. Danairat T. IT Silos Database Core App 66
  67. 67. Danairat T. IT Silos Database Core App Database Finance App 67
  68. 68. Danairat T. IT Silos Database Core App Database CRM App Database Other Apps Database HR App Database Finance App 68
  69. 69. Danairat T. IT Silos Database Core App Database CRM App Database Other Apps Database HR App Database Finance App IT Silos make inefficient to scale the business 69
  70. 70. Danairat T. IT Silos Database Core App Database CRM App Database Other Apps Database HR App Database Finance App IT Silos make inefficient to scale the business 70
  71. 71. Danairat T. IT Silos Database Core App Database CRM App Database Other Apps Database HR App Database Finance App IT Silos make inefficient to scale the business 71
  72. 72. Danairat T. IT Silos Database Core App Database CRM App Database Other Apps Database HR App Database Finance App IT Silos make inefficient to scale the business 72
  73. 73. Danairat T. Top Concerns from IT Silos • แต่ละหน่วยงานในองค์กรให ้ข ้อมูลทีѷไม่ตรงกันแก่ลูกค ้า ผู้รับบริการ • ข ้อมูลรายงานผิดพลาดเมิѷอต ้องใช ้ในการตัดสินใจด ้าน ธุรกิจ • มีหลายกระบวนการทํางานทีѷซํѸาซ ้อนกัน • ขาดความคล่องตัว และใช ้เวลามากเมืѷอต ้องปรับปรุงเพืѷอ รองรับบริการใหม่ๆ • ต ้องใช ้ความพยายามอย่างหนักในการทําให ้ทุกๆระบบ ผ่านการตรวจสอบด ้าน IT Audit, Regulatory Compliance, หรือ ISO ต่างๆ • ต ้องใช ้ทักษะด ้าน IT หลากหลายเกินความจําเป็นต่อ การดําเนินธุรกิจ • IT เป็น Bottleneck ต่อการขับเคลืѷอนธุรกิจ 73
  74. 74. Danairat T. What is an EA and key benefits? 74
  75. 75. Danairat T. Enterprise Architecture What is an Enterprise Architecture? A structure design to ensure alignment between the business and IT strategies สถาปัตยกรรมด้าน IT/Digital ให้กับองค์กร เพืÉอเป็นโครงสร้างในการต่อยอดธุรกิจได้อย่างยัÉงยืน 75
  76. 76. Danairat T. Enterprise Architecture Enterprise Architecture is a structure design to ensure alignment between the business and IT strategies plus operating model, guiding principles. 76
  77. 77. Danairat T. Enterprise Architect Responsibilities • Understanding of business needs and technology limitation. • Facilitate experts to work for enterprise goals • Promotion of shared infrastructure and applications • Management of the risks associated with information and IT • Build staff knowledge and skills in specific areas. • Involvement in the standards and policy guidelines. 77
  78. 78. Danairat T. without EA vs. with EA Quick build and difficult to scale Design for scale and maintain VS. 78
  79. 79. Danairat T. without EA vs. with EA Quick build and difficult to scale Difficult to apply security Design for scale and maintain Secure architecture for growth VS. 79
  80. 80. Danairat T. without EA vs. with EA FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c BEP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c BEP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 Without Enterprise Architecture Inefficient IT Complex and Delay Response With Enterprise Architecture Productive IT Cloud, Big Data, Social, Mobile VS. ERP Big Data SecurityStorage WIFI Mobile IoT 80
  81. 81. Danairat T. Enterprise Transformation Brian H. Cameron, Ph.D., Executive Director, Center for Enterprise Architecture, The Pennsylvania State University 81
  82. 82. Danairat T. Types of Architectures Architecture Description Business Architecture Creating business operating model, business services, organization and business process/policy Solution Architecture Creating an information system with its integration Application Architecture Creating an application touch points with screen flows and creating report results Data Architecture Creating data model both structured and unstructured data and governance framework Technology and Infrastructure Architecture Creating digital infrastructure and smart office including network, office automation, wireless, storage, cloud, big data and security infrastructure Enterprise Architecture Creating enterprise blueprint with facilitate all architects and key users to build transitioning roadmap 82
  83. 83. Danairat T. Key Benefits from Enterprise Architecture Benefit Description Productivity Faster to build new service from existing IT inventory Innovation Enterprise can be able to create new innovation by using EA centralized repository Cost Saving Cost saving with reusable process, application, data and infrastructure Reduce Risk EA governs the change impact analysis for new services deployment Digital platform establishment EA creates a foundation for digital business execution including cloud, big data, social, mobile, and smart workforce Enterprise Architecture Creating enterprise blueprint with facilitate all architects and key users to build transitioning roadmap 83
  84. 84. Danairat T. A Foundation for Business Execution Key Components Reference Models/ Artifacts / Guidelines Operating Model The necessary level of business process integration and the necessary level of business process standardization Enterprise Architecture The Reference Models, Relationships, Maturity Model with Guiding Principles for Business and IT Alignment Engagement Model The Development Process, Governance and Project Management EA Repository Diversify Unify Replication Coordination LevelofIntegration Level of Standardization EA Maturity ModelEA Reference Model 84
  85. 85. Danairat T. Operating Model “The operating model is an abstraction representation of the necessary level of business process integration and the necessary level of business process standardization” 85
  86. 86. Danairat T. Operating Model in Business “The operating model is an abstraction representation of the necessary level of business process integration and the necessary level of business process standardization” MIT Sloan Center, 2011 Diversify Unify Replication Coordination LevelofIntegration Level of Standardization 86
  87. 87. Danairat T. Business Strategy Map Purpose • A Business Strategy Map is a visual representation of the strategy of an organization. It illustrates how the organization plans to achieve its mission and vision by means of a linked chain of continuous improvements. How to Use the Artifact • Business Strategy Maps describe an organization’s strategies from four perspectives: • Financial perspective • Customer perspective • Internal (business) process perspective • Learning and growth perspective Audience • Executive Stakeholders • Line of Business Executives 87
  88. 88. Danairat T. Group Workshop - Business Goal and Strategy Map Financial Perspective Customer Perspective Internal Processes Learning & Growth Perspective Human and Organizational Capital Operations Management Customer Management Innovation Management Regulatory & Social Customer Value Proposition Objectives / Measurements Initiatives/ Business Processes Business Goals /TargetsPerspectives 88
  89. 89. Danairat T. Business Process Management Business process management (BPM) is a management approach focused on aligning all aspects of an organization. It promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. 89
  90. 90. Danairat T. Business Process Management People Process Data & ToolsConsumes, Generates, Transforms Access, Ownership, Permissions Roles, Responsibility, Governance 90
  91. 91. Danairat T. EA and BPM • Efficiency • Automating steps and handoffs • Integrating systems and data sources • Compliance • Achieving and proving standardization • Agility • Changing processes quickly and easily • Visibility • See what’s happening in a process • Enterprise planning • Describe current and future state of the structure of an enterprise • Business-IT alignment • Links between business/technology artefacts • Business visibility and measurement • Change-friendly capability delivery • Adaptable and agile for continuous change EA Goals BPM Goals 91
  92. 92. Danairat T. CommonEnterpriseBusinessProcessSamples 92
  93. 93. Danairat T. Business and IT Alignment MIT Sloan Center, 2011 93
  94. 94. Danairat T. พัฒนาการของการใช้ไอทีในองค์กร • ต่างคนต่างทํา แล้ว มาเชืѷอมกันทีหลัง • ระบบงานกระจัด กระจาย เชืѷอมต่อกัน ขาดมาตรฐาน • เปลีѷยนแปลงยาก • ขยายระบบยาก • ใช้เวลามากในการ จัดการ และ แก้ปัญหา • มีความเสีѷยงสูง FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 Silo 94
  95. 95. Danairat T. พัฒนาการของการใช้ไอทีในองค์กร Security SFAProduct LMS Inv MGMTB2B product SCM product DBERP MES- Dev SFA SFA- Test SFA- Stage Product Product ERP- Stage ERP- Prod MES- Stage MES- Prod product DB- Stage B2B- StageB2B- Dev Security Security Security Pt. to Pt. Integrations SFAProduct LMSInv MGMT product SCM product DBERP MES- DevProduct ERP- Stage product DB- Stage • ต่างคนต่างทํา แล้ว มาเชืѷอมกันทีหลัง • ระบบงานกระจัด กระจาย เชืѷอมต่อกัน ขาดมาตรฐาน • เปลีѷยนแปลงยาก • ขยายระบบยาก • ใช้เวลามากในการ จัดการ และ แก้ปัญหา • มีความเสีѷยงสูง Rationalization• จัดกลุ่มกระบวนการ ทํางาน และ ทรัพยากรไอที • มีมาตรฐานในการ รับส่งข้อมูล • ประหยัดค่าใช้จ่าย ด้าน SW License และ support • ลดต้นทุนด้าน IT project time/costs/risks FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 Silo Standardization 95
  96. 96. Danairat T. พัฒนาการของการใช้ไอทีในองค์กร Security SFAProduct LMS Inv MGMTB2B product SCM product DBERP MES- Dev SFA SFA- Test SFA- Stage Product Product ERP- Stage ERP- Prod MES- Stage MES- Prod product DB- Stage B2B- StageB2B- Dev Security Security Security Pt. to Pt. Integrations SFAProduct LMSInv MGMT product SCM product DBERP MES- DevProduct ERP- Stage product DB- Stage • ต่างคนต่างทํา แล้ว มาเชืѷอมกันทีหลัง • ระบบงานกระจัด กระจาย เชืѷอมต่อกัน ขาดมาตรฐาน • เปลีѷยนแปลงยาก • ขยายระบบยาก • ใช้เวลามากในการ จัดการ และ แก้ปัญหา • มีความเสีѷยงสูง Rationalization • ตัดกระบวนการทํางาน ทีѷซํѸาซ ้อน • ลดทรัพยากรทางไอที ทีѷไม่จําเป็น • ผลิตบริการด ้านไอทีได ้ เร็วขึѸน • เพิѷมความปลอดภัยด ้าน ไอที • จัดกลุ่มกระบวนการ ทํางาน และ ทรัพยากรไอที • มีมาตรฐานในการ รับส่งข้อมูล • ประหยัดค่าใช้จ่าย ด้าน SW License และ support • ลดต้นทุนด้าน IT project time/costs/risks FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 Silo Standardization Optimization 96
  97. 97. Danairat T. พัฒนาการของการใช้ไอทีในองค์กร Security SFAProduct LMS Inv MGMTB2B product SCM product DBERP MES- Dev SFA SFA- Test SFA- Stage Product Product ERP- Stage ERP- Prod MES- Stage MES- Prod product DB- Stage B2B- StageB2B- Dev Security Security Security Pt. to Pt. Integrations SFAProduct LMSInv MGMT product SCM product DBERP MES- DevProduct ERP- Stage product DB- Stage • ต่างคนต่างทํา แล้ว มาเชืѷอมกันทีหลัง • ระบบงานกระจัด กระจาย เชืѷอมต่อกัน ขาดมาตรฐาน • เปลีѷยนแปลงยาก • ขยายระบบยาก • ใช้เวลามากในการ จัดการ และ แก้ปัญหา • มีความเสีѷยงสูง IT-as-a-ServiceRationalization • แบ่งกลุ่มบริการ ทางด้านไอทีโดยมุ่ง การต่อยอดบริการ ใหม่ๆ ให้เร็วทีѷสุด • ผลิตบริการได้เร็ว และปลอดภัย • การวางแผนทาง IT ทําควบคู่ไปกับการ วางแผนทางธุรกิจ • เจ้าหน้าทีѷไอทีทํางาน ได้เต็มประสิทธิภาพ • ตัดกระบวนการทํางาน ทีѷซํѸาซ ้อน • ลดทรัพยากรทางไอที ทีѷไม่จําเป็น • ผลิตบริการด ้านไอทีได ้ เร็วขึѸน • เพิѷมความปลอดภัยด ้าน ไอที • จัดกลุ่มกระบวนการ ทํางาน และ ทรัพยากรไอที • มีมาตรฐานในการ รับส่งข้อมูล • ประหยัดค่าใช้จ่าย ด้าน SW License และ support • ลดต้นทุนด้าน IT project time/costs/risks PaaS SaaS IaaS FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 Silo Standardization Optimization Modularity 97
  98. 98. Danairat T. Enterprise Architecture Maturity Model Security SFAProduct LMS Inv MGMTB2B product SCM product DBERP MES- Dev SFA SFA- Test SFA- Stage Product Product ERP- Stage ERP- Prod MES- Stage MES- Prod product DB- Stage B2B- StageB2B- Dev Security Security Security Pt. to Pt. Integrations SFAProduct LMSInv MGMT product SCM product DBERP MES- DevProduct ERP- Stage product DB- Stage • ต่างคนต่างทํา แล้ว มาเชืѷอมกันทีหลัง • ระบบงานกระจัด กระจาย เชืѷอมต่อกัน ขาดมาตรฐาน • เปลีѷยนแปลงยาก • ขยายระบบยาก • ใช้เวลามากในการ จัดการ และ แก้ปัญหา • มีความเสีѷยงสูง IT-as-a-ServiceRationalization • แบ่งกลุ่มบริการ ทางด้านไอทีโดยมุ่ง การต่อยอดบริการ ใหม่ๆ ให้เร็วทีѷสุด • ผลิตบริการได้เร็ว และปลอดภัย • การวางแผนทาง IT ทําควบคู่ไปกับการ วางแผนทางธุรกิจ • เจ้าหน้าทีѷไอทีทํางาน ได้เต็มประสิทธิภาพ • ตัดกระบวนการทํางาน ทีѷซํѸาซ ้อน • ลดทรัพยากรทางไอที ทีѷไม่จําเป็น • ผลิตบริการด ้านไอทีได ้ เร็วขึѸน • เพิѷมความปลอดภัยด ้าน ไอที • จัดกลุ่มกระบวนการ ทํางาน และ ทรัพยากรไอที • มีมาตรฐานในการ รับส่งข้อมูล • ประหยัดค่าใช้จ่าย ด้าน SW License และ support • ลดต้นทุนด้าน IT project time/costs/risks PaaS SaaS IaaS FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 Silo Standardization Optimization Modularity 98
  99. 99. Danairat T. Enterprise Architecture Maturity – Details • Local IT silos • Peak load sized • Difficult to scale • Difficult to change • Expensive to manage • Complexity driven risk IT-as-a-ServiceRationalization • Pools of resources • Consolidated • Better productivity • Higher QoS • Improved IT agility • Improved security and management • Rapid provisioning • Lower costs • IT as a “Business” • Faster project turnaround • Greater focus on business PaaS SaaS IaaS FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 FBT PAY G NTS TRDS Client Customs RRE IPS Integrated A/C Refunds RBA Def PaymentsExcise CR PKI ECI ADD AWA ELS Client Staff Remote Staff TAX AGENTS GCI Call Centres WOC CCD TASS Staff Phone Compliance Staff BOA Refmaterial Bus. Intel NTS A/c B EP CDCC CWMS BANK DDDR 1 Data……. Penalty Business IVR 1 Security SFAProduct LMS Inv MGMTB2B product SCM product DBERP MES- Dev SFA SFA- Test SFA- Stage Product Product ERP- Stage ERP- Prod MES- Stage MES- Prod product DB- Stage B2B- StageB2B- Dev Security Security Security Pt. to Pt. Integrations SFAProduct LMSInv MGMT product SCM product DBERP MES- DevProduct ERP- Stage product DB- Stage • Standardized interfaces/systems • Lower license and support costs • Increased utilization of IT skills • Reduced IT project time/costs/risks Silo Standardization Optimization Modularity 99
  100. 100. Danairat T. Enterprise Architecture Maturity Model Center for Information Center Systems Research (CISR) 2009 MIT Sloan CISR – Ross Source: Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, J. Ross, P. Weill, D. Robertson, HBS Press, 2006 100
  101. 101. Danairat T. Enterprise Architecture Maturity Model ITArchitecture EnterpriseArchitecture Center for Information Center Systems Research (CISR) 2009 MIT Sloan CISR – Ross Source: Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, J. Ross, P. Weill, D. Robertson, HBS Press, 2006 101
  102. 102. Danairat T. Enterprise Architecture Maturity Model ITArchitecture EnterpriseArchitecture Current State Future State Center for Information Center Systems Research (CISR) 2009 MIT Sloan CISR – Ross Source: Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, J. Ross, P. Weill, D. Robertson, HBS Press, 2006 102
  103. 103. Danairat T. Building Enterprise Architecture 103
  104. 104. Danairat T. There are many of related standards/guidelines CMMi Six Sigma ISO 9000 Score- cards Abstraction ITRelevance HolisticSpecific Low High CobiT ISO 38500 ITIL ISO 20000 ISO 27001 27002 (17799) SOX COSO Basel III TOGAF, MIT Sloan, ISO 42010 104
  105. 105. Danairat T. Digital Transformation Reference Model Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements 105
  106. 106. Danairat T. Building Enterprise Architecture The Digital Transformation Guideline 1. Select program or project to start (NOT high risk) supported by C-Level 2. Establish Virtual Team maintain standard architecture development method 3. Acquire and Maintain Knowledge of Enterprise Architecture Development with change and feed back communication system 4. Create architecture reference based on current deployments 5. Develop new architecture layered model from current deployment with business alignment and operation life cycle consideration 6. Replicate to new program or project development 106
  107. 107. Danairat T. Architecture Principles No. Name Statement 1 Primacy of Principles These principles of information management apply to all organizations within the enterprise. 2 Maximize Benefit to the Enterprise Information management decisions are made to provide maximum benefit to the enterprise as a whole. 3 Information Management is Everybody's Business All organizations in the enterprise participate in information management decisions needed to accomplish business objectives. 4 Business Continuity Enterprise operations are maintained in spite of system interruptions. 5 Common Use Applications Development of applications used across the enterprise is preferred over the development of similar or duplicative applications which are only provided to a particular organization. 6 Compliance with Law Enterprise information management processes comply with all relevant laws, policies, and regulations. 7 IT Responsibility The IT organization is responsible for owning and implementing IT processes and infrastructure that enable solutions to meet user- defined requirements for functionality, service levels, cost, and delivery timing. 8 Protection of Intellectual Property The enterprise's Intellectual Property (IP) must be protected. This protection must be reflected in the IT architecture, implementation, and governance processes. 9 Data is an Asset Data is an asset that has value to the enterprise and is managed accordingly. 10 Data is Shared Users have access to the data necessary to perform their duties; therefore, data is shared across enterprise functions and organizations. 11 Data is Accessible Data is accessible for users to perform their functions. 12 Data Trustee Each data element has a trustee accountable for data quality. 13 Common Vocabulary and Data Definitions Data is defined consistently throughout the enterprise, and the definitions are understandable and available to all users. 14 Data Security Data is protected from unauthorized use and disclosure. In addition to the traditional aspects of national security classification, this includes, but is not limited to, protection of pre-decisional, sensitive, source selection-sensitive, and proprietary information. 15 Technology Independence Applications are independent of specific technology choices and therefore can operate on a variety of technology platforms. 16 Ease-of-Use Applications are easy to use. The underlying technology is transparent to users, so they can concentrate on tasks at hand. 17 Requirements-Based Change Only in response to business needs are changes to applications and technology made. 18 Responsive Change Management Changes to the enterprise information environment are implemented in a timely manner. 19 Control Technical Diversity Technological diversity is controlled to minimize the non-trivial cost of maintaining expertise in and connectivity between multiple processing environments. 20 Interoperability Software and hardware should conform to defined standards that promote interoperability for data, applications, and technology. 107
  108. 108. Danairat T. Zachman Framework • Zachman developed a structure or framework for defining and capturing an architecture • This framework provides for 6 perspectives or “windows” from which to view the enterprise. 108
  109. 109. Danairat T. TOGAF Architecture Development Method The ADM method consists of eight main phases. As preliminary work, the enterprise architecture framework and architecture principles are fixed for the effort. In the following, a short description of the phases. A. Architecture vision is the analysis phase of EA project. The project is organized; the scope and domain requirements and constraints are stated. Business scenarios can be used for this. B. In the Business architecture phase, the current baseline architecture is stated, target architecture is designed and a gap analysis between the two takes place. C. Information systems architecture consists of the parts Data and Applications. For Data architecture, the types and sources of data needed in the enterprise are defined and a data model is created. A gap analysis is conducted and data model is compared with the business architecture. As to the applications, the applications needed to meet the specified business requirements and data model are turned into an applications architecture and are checked back with the business architecture. D. For Technology architecture, the previous phases deliver inputs. In this phase, a baseline architecture is stated, and the target technology architecture is designed. E. Opportunities and solutions is the evaluation phase, where the solutions are selected. F. Migration planning is the point for checking dependencies in the environment and preparing for implementation of the target architecture. G. Implementation and Governance is about the administration of implementation and deployment phase of the development project. H. Architecture change management is the maintenance phase. A new baseline is created and changes in business environment are monitored as well as new technology opportunities. www.opengroup.org 109
  110. 110. Danairat T. Business Architecture & IT Architecture Architecture Business Architecture Application ArchitectureApplication Architecture Data ArchitectureData Architecture Technology ArchitectureTechnology Architecture Enterprise Architecture IT Architecture Business Architecture Opportunities Management, Change Management, Governance, Maturity, Continuum 110
  111. 111. Danairat T. The Enterprise Reference Model Core Services 111
  112. 112. Danairat T. The Enterprise Reference Model Core Services Enterprise Information Management 112
  113. 113. Danairat T. The Enterprise Reference Model Regulatory Compliance Corporate Admin.Core Services Enterprise Information Management 113
  114. 114. Danairat T. The Enterprise Reference Model Insight and Monitoring Sales and Marketing Or Citizen Relationship Management Regulatory Compliance Corporate Admin.Core Services Enterprise Information Management 114
  115. 115. Danairat T. The Enterprise Reference Model Insight and Monitoring Sales and Marketing Or Citizen Relationship Management Regulatory Compliance Corporate Admin.Core Services System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure Enterprise Information Management 115
  116. 116. Danairat T. The Enterprise Reference Model Insight and Monitoring Sales and Marketing Or Citizen Relationship Management Regulatory Compliance Corporate Admin. Core Services System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure Enterprise Information Management Access Channels Integration and Channel Systems 116
  117. 117. Danairat T. The Enterprise Reference Model Customer Data Product Data Payment Data Accounting Org. Hierarchy Enterprise Information Management Insight and Monitoring -Benchmarking -Performance Ranking Sales and Marketing Or Citizen Relationship Management -Innovation -Sales -Trading Regulatory Compliance - Audit - ISO - Law - Policy Corporate Admin. - HR - Procurement - Accounting - Finance - Facility - Organization Development Core Services - The Service Systems to deliver core business values Access Channels - Kiosk, Web, Tablet, Mobile, Social Network, etc. Integration and Channel Systems - Gateway System, Proxy Service, Clearing House System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure 117
  118. 118. Danairat T. The Enterprise Reference Model Customer Data Product Data Payment Data Accounting Org. Hierarchy Enterprise Information Management Data Centric Process Centric User Centric Enterprise Infrastructure System Monitoring and Management Security/ Auditing and Identity Management H/W, Storage, OS, Database, AppServer Platform Decision Centric Insight and Monitoring -Benchmarking -Performance Ranking Sales and Marketing Or Citizen Relationship Management -Innovation -Sales -Trading Regulatory Compliance - Audit - ISO - Law - Policy Corporate Admin. - HR - Procurement - Accounting - Finance - Facility - Organization Development Core Services - The Service Systems to deliver core business values Access Channels - Kiosk, Web, Tablet, Mobile, Social Network, etc. Integration and Channel Systems - Gateway System, Proxy Service, Clearing House 118
  119. 119. Danairat T. The Enterprise Reference Model with TOGAF Citizen Data Service Data Operating Data Accounting Org. Hierarchy Enterprise Information Management Insight and Monitoring Sales and Marketing Or Citizen Relationship Regulatory Compliance Corporate Admin. Core Services Business Architecture Application Architecture Technology Architecture Data Arch. System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure 119
  120. 120. Danairat T. The Enterprise Reference Model with Zachman Citizen Data Service Data Operating Data Accounting Org. Hierarchy Enterprise Information Management Insight and Monitoring Sales and Marketing Or Citizen Relationship Regulatory Compliance Corporate Admin. Core Services WhenWhyHowWhat System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure 120
  121. 121. Danairat T. System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure The Enterprise Reference Model with Balanced Score Card Citizen Data Service Data Operating Data Accounting Org. Hierarchy Enterprise Information Management Insight and Monitoring Sales and Marketing Or Citizen Relationship Regulatory Compliance Corporate Admin. Core Services Learning & Growth/ SustainInternal ProcessCustomerFinancial 121
  122. 122. Danairat T. The Enterprise Reference Model Three Pillars of Organization and Technology Platform Customer Data Product Data Payment Data Accounting Org. Hierarchy Enterprise Information Management Data Centric Process Centric User Centric Enterprise Infrastructure System Monitoring and Management Security/ Auditing and Identity ManagementH/W, Storage, OS, Database, AppServer Platform Decision Centric Insight and Monitoring Sales and Marketing Regulatory Compliance Corporate Admin. Core Services Access Channels Integration and Channel Systems Revenue Cost Risk Technology Platform for Consolidation 122
  123. 123. Danairat T. FEA 2.0, www.whitehouse.gov/omb/fea 123
  124. 124. Danairat T. FEA 2.0, www.whitehouse.gov/omb/fea 124
  125. 125. Danairat T. The Enterprise Reference Model Mapping with Federal Enterprise Architecture 125
  126. 126. Danairat T. Enterprise Reference Model (ERM) Insight and Monitoring Sales and Marketing Or Citizen Relationship Management Regulatory Compliance Corporate Admin. Core Services System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure Enterprise Information Management 1. ช่วยทําให ้การมอง IT จาก ภาพของธุรกิจ 2. ช่วยทําให ้มองเห็นบริการ และกระบวนการทํางานทาง ธุรกิจได ้อย่างครอบคลุมและ เป็นระบบ 3. ช่วยทําให ้มองเห็นความ สอดคล ้องระหว่าง Business กับ IT ได ้ในระดับ Strategic View 4. เป็นจุดเริѷมต ้นของการทํา รายละเอียดในระยะต่อไป ERM ช่วยทําให ้การมองภาพความสอดคล ้องระหว่าง Business และ IT ในระดับ High Level เพืѷอ:- 126
  127. 127. Danairat T. Government Reference Model Citizen Data, Services Data, Condition Data, Policy Data, Open Data, Law, Gov. Staffs System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure 127
  128. 128. Danairat T. Banking Reference Model Agile, Secure and Standard Platform Business Insight and Monitoring Sales and Marketing Executive Analytics Profitability Analytics HR Analytics Customer Analytics Channel Analytics Marketing Analytics Marketing Selling Originating Servicing Business Activity Monitoring Business Process Analytics Enterprise 2.0 Dashboard Regulatory Compliance Corporate Administration Access Control Segregation of Duties Regulatory Reporting ALM / SOX BASEL II / IAS 39 Operational RiskEnterprise GL Human Capital Mgmt. Budgeting Procurement Fixed Asset Incentive Compensation Profitability Management Consolidation Projects Real Estate Information Security Data Consolidation Compliance Auditing Credit Risk Retail Bank Customer Experience Commercial Bank Customer Experience Private Bank Customer Experience Access Channels Leasing Branch Internet Mobile ATM, Kiosk Payment Loans Deposits Teller Internet Banking CallCenter EBPP Team Selling Internet Banking Order Mgmt Client Servicing CRM Lead Mgmt CallCenter Financial Planning Trade Finance Cash Mgmt Loans Deposits Fees & Commissions Compliance & Limits Balance & Positions Performance Mgmt Etc. Etc. Etc. Customer Data Product Data Payment Accounting Org. Data Enterprise Information Management External Interfaces Others Credit Rating SWIFT Market Feeds Check Order System Monitoring and Management Security/Auditing and Identity Management Storage, Network Infrastructure Server Platform, New Application Development Framework Data Lake, Big Data Business Process Technology Web Scale UI, Mobile Access Identity Gov. Data Gov. Process Gov. Monitoring Sentimental Service Level Management Network Sec Cloud Management Enterprise Infrastructure 128
  129. 129. Danairat T. The BIAN Service Landscape v4.0 129
  130. 130. Danairat T. The Enterprise Reference Model Mapped BAIN Service Landscape 4.0 Insight and Monitoring Sales and Marketing Or Citizen Relationship Management Regulatory Compliance Corporate Admin.Core Systems System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure Enterprise Information Management 130
  131. 131. Danairat T. Sample Enterprise Reference Model 131
  132. 132. Danairat T. Sample Enterprise Reference Model 132
  133. 133. Danairat T. Sample Enterprise Reference Model 133
  134. 134. Danairat T. Group Workshop - The Current State Enterprise Reference Model Enterprise Reference Model Write down your existing enterprise architecture foot print Team Name: xxx 1. Name, Company, E-mail 2. Name, Company, E-mail 3. Name, Company, E-mail 4. Name, Company, E-mail บริการ ผลการ ดําเนินงาน บริการ งาน ส่งเสริม บริการ งาน คุณภาพ และ กฎระเบียบ บริการ งาน สนับสนุน บริการหลัก เทคโนโลยี ติดตาม สถานะ ระบบรักษา ความปลอดภัย โครงสร้างสถาปัตยกรรมด้านเทคโนโลยี ข้อมูลหลัก 134
  135. 135. Danairat T. Group Workshop - The Current State Enterprise Reference Model บริการ รายงานผลการ ดําเนินงาน บริการ งาน นวัตกรรม ส่งเสริม ประชาสัมพันธ์ บริการ งาน คุณภาพ และ กฎระเบียบ บริการ งาน สนับสนุน บริการหลัก เทคโนโลยี ติดตาม สถานะ ระบบรักษา ความปลอดภัยโครงสร้างสถาปัตยกรรมด้านเทคโนโลยี ข้อมูลหลัก 135
  136. 136. Danairat T. แบบการปรับปรุงบริการในหน่วยงาน ชืѷอบริการ: เป้ าประสงค์: หน่วยงานทีѷรับผิดชอบ: Version: Date/Time: จุดติดตามขัҟนตอนการทํางาน, สารสนเทศ ประเด็นติดค้างด้าน กระบวนการทํางาน: ประเด็นติดค้างด้าน เทคโนโลยี : 1. ___________, __________ 2. ___________, __________ 3. ___________, __________ 4. ___________, __________ 1. ___________ 2. ___________ 3. ___________ 4. ___________ หน่วยงานทีѷ 1 F1_P01 F1_P02 F1_P03 F2_P01 F2_P02 F2_P03 F3_P01 F3_P02 1 2 3 4หน่วยงานทีѷ 2 หน่วยงานทีѷ 3 ใหม่ ปรับปรุง ยกเลิก 136
  137. 137. Danairat T. Business Service Analysis Worksheet Service Name: Key Objectives: Service Owner: Version: Date/Time: Business Check Points, Information Key Business Issues: Key Technology Issues: 1. ___________, __________ 2. ___________, __________ 3. ___________, __________ 4. ___________, __________ 5. ___________, __________ 1. ___________ 2. ___________ 3. ___________ 4. ___________ Business Function1 Business Function2 Business Function3 F1_P01 F1_P02 F1_P03 F2_P01 F2_P02 F2_P03 F3_P01 F3_P02 1 2 3 4 5 137
  138. 138. Danairat T. Group Workshop - The Current State Enterprise Reference Model Enterprise Reference Model Business Insight and Monitoring Sales and Marketing Regulatory Compliance Corporate Admin.Core Services System Monitoring and Management Security/ Auditing and Identity Management Enterprise Infrastructure Master Data Access Channels Write down your existing enterprise architecture foot print Team Name: xxx 1. Name, Company, E-mail 2. Name, Company, E-mail 3. Name, Company, E-mail 4. Name, Company, E-mail 138
  139. 139. Danairat T. Enterprise Repository Owner: Business Units 139
  140. 140. Danairat T. Owner: Technology Unit Owner: Business Unit with supported by Technology Unit Enterprise Repository 140
  141. 141. Danairat T. Enterprise Repository Owner: Technology Units • # • Applications / Touch Points / Database / Data Store Name • Total Connections • Concurrent Connections • Required Response Time (sec.) • Actual Response Time (sec.) • Development Software Languages / Framework (for App) • Package / In-House (for App) • Private / Public / Hybrid Cloud • OS / Platform (Windows, Linux, Docker, etc.) • Monitoring Tool Name • Sign On / Security System Name • % growth / year • Initial Cost(Baht) • M.A. Cost /year (Baht) • Remarks 141
  142. 142. Danairat T. Group Workshop - Enterprise Reference Model The Future State Enterprise Reference Model Team Name: xxx 1. Name, Company, E-mail 2. Name, Company, E-mail 3. Name, Company, E-mail 4. Name, Company, E-mail 15 mins. presentation New Changed Retired Unchanged บริการ ผลการ ดําเนินงาน บริการ งาน ส่งเสริม บริการ งาน คุณภาพ และ กฎระเบียบ บริการ งาน สนับสนุน บริการหลัก เทคโนโลยี ติดตาม สถานะ ระบบรักษา ความปลอดภัย โครงสร้างสถาปัตยกรรมด้านเทคโนโลยี ข้อมูลหลัก 142
  143. 143. Danairat T. Key Deliverables from Enterprise Architecture Deliverables Description 1. EA Reference Model Describe the dependency between business and IT 2. EA Repository Enterprise assets inventory with the components relationships for change impact analysis 3. IT Configuration Model for better problem solving Diagrams and artifacts for the system problem solving with traceability 4. Business Transitioning Roadmap The transitioning phase for EA capability improvement 5. EA Governance framework Sustainable framework for digital business growth 143
  144. 144. Danairat T. Digital Organization Chart CEO Innovation Chief of Digital Strategy Customer Care Service Science Key Performance Innovation Digital Marketing Operation Operation BU1 Operation BU2 Operation BU3 Operation BU4 Operation BU5 Corporate Management CFO PMO Budgeting HR HCM HRM CIO IT Architecture and Security Shared Services DevOps Team Enterprise Architecture Business Architecture Application Architecture Data Architecture Technology Architecture Security Architecture Risk Management Chief Governance Regulation and Compliance Steering committee 144
  145. 145. Danairat T. Enterprise Architecture Governance 145
  146. 146. Danairat T. Enterprise Architecture Governance Process Business Architecture Information System Architecture Technology Architecture EA Roadmap and Project Portfolio Management IT Development, Operation & Change Mgmt. Business Goals Planning (Business and EA) Create Business Initiatives (Business and EA) Create Business Process (Business and EA) Create Application Architecture (Business, Dev Team and EA) Create Data Architecture (Business, Information Mgmt. Team and EA) Define Development Technology (Dev Team and EA) Define Monitoring and Management Technology (Operation Team and EA) Define Security Technology (Security Team and EA) Define Integration Technology (Integration Team and EA) Create EA Roadmap (EA) Define Projects and Business Cases (Planning Team and EA) Create IT Solution Architecture (Dev Team and EA) IT Solution Building (Dev Team) IT Solution Deployment and Operation Change Control (Operation Team and EA) Define IT Operation Maintenance (Operation Team) Red Color is EA main involve process 146
  147. 147. Danairat T. Business Goals Planning and Business Initiatives Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Create Business Goals A/R R C I I I I Business Operation Model/ Business and IT Capability A/R R C C C I I Business Objectives A/R R C I I I I Create Business Initiatives C A/R C C C I I Responsible, Accountable, Consulted, Informed 147
  148. 148. Danairat T. Create Business Processes Activities and Deliverables Business Executives Business Process/ Developme nt Owner CIO Enterprise Architect IT Audit and Control Head of IT Development Head of IT Operation Develop Baseline Business Process Description C A/R C I I I I Develop Target Business Process Description C A/R C I I I I Perform Gap Analysis C A/R C I I I I Provide requirements to the Data, Application, and Technology Architectures C A/R C C C I I Finalize the Business Process C A/R C I I I I Responsible, Accountable, Consulted, Informed 148
  149. 149. Danairat T. Create Application Architecture Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Application Architecture Strategy (Consolidate, Plug and Play Strategy) I R C C C A/R C Create Application Portfolio Baseline (Application Landscape) I R C C R A/R R Business Processes and Application Dependencies I A/R I I I R I Relationship to Application Capability Increments Transitioning I R C C C A/R C Responsible, Accountable, Consulted, Informed 149
  150. 150. Danairat T. Create Data Architecture Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Data Architecture Strategy (Consolidate, Information as a Service) A R C C C R C Create Enterprise Data Platform (Data Landscape) A R C C C R R Application and Data Dependencies I R I I I A/R (IT Data Management Team) C Relationship to Data Capability Increments Transitioning I R C C C A/R (IT Data Management Team) C Responsible, Accountable, Consulted, Informed 150
  151. 151. Danairat T. Define Development Technology Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Create Standard Development Technology (Open, Unify Tool Set) I I C C C A/R R Create Standard User Interaction Development Technology I I C C C A/R R Create Standard Business Process Management Development Technology I I C C C A/R R Create Standard Application Server and Database Technology I I C C C A/R R Responsible, Accountable, Consulted, Informed 151
  152. 152. Danairat T. Define Monitoring and Management Technology Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Create Standard Monitoring and Management Technology I I C C C R A/R Create Standard Network/ Operating System Monitoring and Management Technology I I C C C R A/R Create Standard Database and Application Server Monitoring and Management Technology I I C C C R A/R Create Standard Application Monitoring and Management Technology I I C C C R A/R Responsible, Accountable, Consulted, Informed 152
  153. 153. Danairat T. Define Security Technology Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Create Standard Security Technology I I C C C R A/R Create Standard Network/ Operating System Security Technology I I C C C R A/R Create Standard Database and Application Server Security Technology I I C C C R A/R Create Standard Application Security Technology I I C C C R A/R Responsible, Accountable, Consulted, Informed 153
  154. 154. Danairat T. Define Integration Technology Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Create Standard Integration Technology I I C C C R A/R Create Standard Business Transaction Integration Technology I I C C C R A/R Create Standard Batch Integration Technology I I C C C R A/R Create Standard External Integration Technology I I C C C R A/R Responsible, Accountable, Consulted, Informed 154
  155. 155. Danairat T. Create EA Roadmap Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Business and IT Dependencies I I C A/R C R R Relationship to capability increments transitioning C I C A/R C C C Relationship to opportunity C I C A/R C C C Responsible, Accountable, Consulted, Informed 155
  156. 156. Danairat T. Define Projects and Create Business Cases Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Identify IT Projects I C A C R R R Provide Business Cases and Business Value I C A C R R R Provide Business Value Measurements C A/R C C C I I Identify Risks and Issue C A/R C R R I I Provide Migration Strategy C A/R C C C C R Responsible, Accountable, Consulted, Informed 156
  157. 157. Danairat T. Create IT Solution Architecture (ABB, SBB) Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Architecture Building Block (ABB) I I C A/R I I I Solution Building Block (SBB) I I C C R A/R R Monitoring and Management Architecture I I C C C C A/R Security Architecture I C C C A/R R R Responsible, Accountable, Consulted, Informed 157
  158. 158. Danairat T. IT Solution Deployment and Operational Change Control Activities and Deliverables Business Executives Business Process/De velopment Owner CIO Enterprise Architect IT Audit and Control Head of IT Developmen t Head of IT Operation Develop Solution Change Deployment Description and Instruction I I I I C A/R R Review and Approve The Changed Solution for Data Center I I A R R C C Perform Solution Deployment to Data Center I I I I C R A/R Rollback Solution Deployment from Data Center I I I I C R A/R Responsible, Accountable, Consulted, Informed 158
  159. 159. Danairat T. Part 3 159
  160. 160. Danairat T. Business Intelligence and Business Analytics อ.ดนัยรัฐ ธนบดีธรรมจารี Line ID: Danairat FB: Danairat Thanabodithammachari +668-1559-1446 • Understand Enterprise Analytics Needed • Traditional Business Intelligence • Big Data for Business Analytics • Group Activities 160
  161. 161. Danairat T. Agenda • What is Business Intelligence (BI)? • What is Business Analytics (BA)? • Business Analytics and Business Intelligence • Choosing between BI and BA • Choose the Right Presentation Chart Types • Understand Enterprise Analytics Needed 1. (Re)Identifying your vision and missions 2. Identifying Business Services and Objectives 3. Identifying BI for Management Level • Top Business Questions from CMO • Top Business Questions from COO • Top Business Questions from CFO 161
  162. 162. Danairat T. Agenda 4. Identifying Operational BI 5. Identifying BI and BA Platform • Traditional DW and BI Platform • Big Data for Business Analytics Platform Big Data People and Team Structure Big Data Project Life Cycle • Business Analytics vs. Business Intelligence Activities Worksheet • Summary 162
  163. 163. Danairat T. What is Business Intelligence (BI)? Business intelligence systems are used to maintain, optimize and streamline current operations. BI improves and maintains operational efficiency and helps businesses increase organizational productivity. Business intelligence software confers many benefits, notably powerful reporting and data analysis capabilities. Using BI’s rich visualization mechanisms, managers are able to generate intuitive, readable reports that contain relevant, actionable data. Popular business intelligence solutions include; SAP BusinessObjects, QlikView, IBM Cognos, Microstrategy, etc. https://selecthub.com/business-intelligence/business-intelligence-vs-business-analytics/ 163
  164. 164. Danairat T. What is Business Analytics (BA)? Like business intelligence, BA collects and analyzes data, employs predictive analytics and generates richly visualized reports, helping identify and address an organization’s weak points. That’s where similarities end. Business analytics software is used to explore and analyze historical and current data. It utilizes statistical analysis, data mining and quantitative analysis to identify past business trends. Popular business analytics solutions include; SAP Business Analytics Suite, Pentaho BA, Birst BI and Tableau BIg Data Analytics. https://selecthub.com/business-intelligence/business-intelligence-vs-business-analytics/ 164
  165. 165. Danairat T. Business Analytics and Business Intelligence Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission StatementsBusiness Analytics BI • What will happen? • What if and Why did it happen? • Predictive Modeling • Simulation/Optimization • Advanced Statistic Models • Data Mining (Text, Multimedia) • Data Science • Who did that task? • What happened? • Dashboards, Alerts • Scorecards Monitoring • Slice & Dice, Drilling • Reports • DWH • Data Lake Danairat T. 165
  166. 166. Danairat T. Choosing between Business Intelligence (BI) and Business Analytics (BA) While superficially similar, the difference between business intelligence vs business analytics is clear: - BI uses past and current data to optimize the present for current success. - BA uses the past and analyzes the present to prepare businesses for the future. Choosing the solution for your business depends on your aims. - If you are satisfied with your business model as a whole and mainly wish to improve operations, increase efficiency and meet organizational goals, business intelligence may be an optimal solution. - If you intend to change your business model and need to know where to start, business analytics might be the best option. https://selecthub.com/business-intelligence/business-intelligence-vs-business-analytics/ 166
  167. 167. Danairat T. Choosing between Business Intelligence (BI) and Business Analytics (BA) Business Intelligence (BI) BI has the added advantages of targeting a business’s weak areas and providing actionable solutions to those problems. Business Intelligence software is an excellent solution for managers who want to improve decision making and understand their organization’s productivity, work processes and employees. And, with that understanding, improve their business from the ground up. Business Analytics (BA) If your organization is a new entity, or in the midst of significant changes, business analytics software is a serious contender. BA uses historical data, current information, and projected trends to ensure your business makes the right changes. Business analytics is the solution if you want to analyze your company, your market, and your industry with the dual goals of optimizing current performance and predicting business trends to help you remain competitive in the future. Most businesses want a combination of current success and future preparation. Alone or together, business analytics and business intelligence can help you take your business where you want it to go. https://selecthub.com/business-intelligence/business-intelligence-vs-business-analytics/ 167
  168. 168. Danairat T. Choose the Right Presentation Chart Types http://img.labnol.org/di/data-chart-type.png 168
  169. 169. Danairat T. Understand Enterprise Analytics Needed Using Digital Transformation Reference Model 169
  170. 170. Danairat T. Digital Transformation Reference Model “Innovation” “Efficiency” “Sustainability” Vision, Mission Statements Big Data Digital SecurityCloud Key Technologies for Digital Transformation 170
  171. 171. Danairat T. Digital Transformation Reference Model “Innovation” “Efficiency” “Sustainability” Vision, Mission Statements Analytics Initiatives? Big Data Digital SecurityCloud 171
  172. 172. Danairat T. Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Vision, Mission Statements 1. (Re)Identifying your vision and missions Strategic and Top Decision Making:- - Political and Policy Reports - Economic Reports - Customer Analytic Trends - Technology Trends - Economic Value 172
  173. 173. Danairat T. Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Vision, Mission Statements 2. Identifying Business Services and Objectives Business Services/Objectives:- - Social Listening Analytics - Customer Experiences / UX - Discover Unmanned Customers - Demographic Analytics - Voice of Customers - Objectives/Measurements Results 173
  174. 174. Danairat T. Driving Data to Business Values Data Inputs:- • Business Activities • Conversations • Web Logs • Social Media • Words • Picture • Voice • Videos • Sensors • Etc. Business Values:- • Pricing analytics • Text Analytics • Sentiment Analysis • Relationship Analysis • Contextual Analysis • Face Analysis • Voice Recognition • Behavioral Analysis • Fraud analytics • Etc. 174
  175. 175. Danairat T. 3. Identifying BI for Management Level Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Digital Organization Vision, Mission StatementsManagement BI:- • Promotion Impact Report • Channel Productivity • Operational Efficiency • Profit and Loss Report • Compliance Reports • Internal Policy Adoption 175
  176. 176. Danairat T. Digital Organization • CEO : combine all successes from all C-Level • CMO: innovation for new products offering • COO : operation and automation • CFO : finance, budgeting, HR, Audit, QA and IT • Put the right skill on the right role • Promote paperless policy organization CEO CFOCOOCMO 176
  177. 177. Danairat T. Top Business Questions from CMO CMO Chief Marketing Officer (CMO), Innovation, Sales and Promotion:- • Which customers should we target? • What has caused the change in my pipeline? • Which are my most profitable campaigns/region? • Did store sales spike when we advertised in the local paper or launched the campaign? • What is the most profitable sales channel and how has that changed over time? 177
  178. 178. Danairat T. Top Business Questions from COO COO Chief Operation Officer (COO):- • Lead time and cost of production for each products • Which order processing processes are most inefficient? • Which vendors are best at delivering on time and on budget?– • How many additional personnel do we need to add per branch? • Percent of error or defect trend for each product 178
  179. 179. Danairat T. Top Business Questions from CFO CFO Chief Financial Officer (CFO):- • What is the fully loaded cost of new products deployment? • What are the current trends in cash flow, accounts payable and accounts receivable and how do they compare with plan? • What is the expected annual profit/loss based on current marketing and sales forecasts? • How are forecasts trending against the annual plan? 179
  180. 180. Danairat T. Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements 4. Identifying Operational BI Operational BI:- - Task Tracking Status - Alerts on Progression - Error correction and recommendation 180
  181. 181. Danairat T. BI and Alerts for Operational Level • BI and alerts for customers need to be more flexible • BI and alerts for production operation team need to be more automation • BI and alerts for back office (HR, payroll, finance) need to be more auditable Digital Initiatives Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Business Process as a Service More ControlMore Flexible 181
  182. 182. Danairat T. Key Questions Type in each level of enterprise Who How What Why When Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements 182
  183. 183. Danairat T. Digital Initiatives Digital Platform Business Services & Business Objectives New Services Optimized Services Retired Services CEO CFOCOOCMO Big Data Digital Security “Innovation” “Efficiency” “Sustainability” Cloud Data Monetization New Customers, Channels IoT, Smart Devices Business Process Optimization/Outsourcing Smart Workforce Enterprise Metamorphosis Digital Organization Business Process as a Service More ControlMore Flexible Vision, Mission Statements 5. Identifying BI and BA Platform BI & Business Analytics Platforms :- • Traditional BI • Big Data • Cloud • Digital Security 183
  184. 184. Danairat T. 5.1 Traditional Data Warehouse and Business Intelligence Platform 184
  185. 185. Danairat T. Traditional Data Warehousing and Business Intelligence Metadata and Logical Data Model / APIs Data Sources Layer Foundation Layer Access LayerStaging Layer Presentation Layer Data Marts Operation Level Management Level Executive Level Data warehouse Staging DB/ODS OLTP OLAP Data Mining ETL ETL Application 1 Application 2 DB or Files Data Mart / Cube DW Tools BI Tools 185
  186. 186. Danairat T. Traditional Data Warehousing and Business Intelligence Metadata and Logical Data Model / APIs Data Sources Layer Foundation Layer Access LayerStaging Layer Presentation Layer Data Marts Operation Level Management Level Executive Level Data warehous e Staging DB/ODS OLTP OLAP Data Mining ETL ETL Application 1 Application 2 DB or Files Data Mart / Cube DW Tools BI Tools 1. Data Source Layer: defining which data will be loaded into the system and analyzed. • Text Files • OLTP, Databases • XML • JSON • Spreadsheet Files Source Dara Examples:- - Retail POS system - Web Site - DBMS 186
  187. 187. Danairat T. Traditional Data Warehousing and Business Intelligence Metadata and Logical Data Model / APIs Data Sources Layer Foundation Layer Access LayerStaging Layer Presentation Layer Data Marts Operation Level Management Level Executive Level Data warehous e Staging DB/ODS OLTP OLAP Data Mining ETL ETL Application 1 Application 2 DB or Files Data Mart / Cube DW Tools BI Tools 2. ETL (Extract, Transform, and Load) and Staging Layer: • Tools to move data to staging DB • Staging DB is a temporary storage to be loaded to DWH • Staging DB could be operational reporting tool/platform 187
  188. 188. Danairat T. Traditional Data Warehousing and Business Intelligence Metadata and Logical Data Model / APIs Data Sources Layer Foundation Layer Access LayerStaging Layer Presentation Layer Data Marts Operation Level Management Level Executive Level Data warehous e Staging DB/ODS OLTP OLAP Data Mining ETL ETL Application 1 Application 2 DB or Files Data Mart / Cube DW Tools BI Tools 3. Data Warehouse:- • Used for reporting • A scalable DB storing historical enterprise data • Online Analytical Processing • Not used for transaction processing 188
  189. 189. Danairat T. Traditional Data Warehousing and Business Intelligence Metadata and Logical Data Model / APIs Data Sources Layer Foundation Layer Access LayerStaging Layer Presentation Layer Data Marts Operation Level Management Level Executive Level Data warehous e Staging DB/ODS OLTP OLAP Data Mining ETL ETL Application 1 Application 2 DB or Files Data Mart / Cube DW Tools BI Tools 4. Access Layer:- • Data Mart for business fast query (Star Schema) • OLAP uses a multidimensional data model, allowing for complex analytical and ad- hoc queries with a rapid execution time • Data mining for mostly in structured data format 189
  190. 190. Danairat T. Traditional Data Warehousing and Business Intelligence Metadata and Logical Data Model / APIs Data Sources Layer Foundation Layer Access LayerStaging Layer Presentation Layer Data Marts Operation Level Management Level Strategic Level Data warehous e Staging DB/ODS OLTP OLAP Data Mining ETL ETL Application 1 Application 2 DB or Files Data Mart / Cube DW Tools BI Tools 5. Presentation Layer:- • Need to gather requirements from Business Units for Visualization and Touch points • Need to identify data sources and method to deliver results • Enterprise dashboards, reports and alerts that present findings from the analysis 190
  191. 191. Danairat T. 5.2 Big Data for Business Analytics Platform 191
  192. 192. Danairat T. Big Data Architecture for Healthcare Big Data InfrastructureBig Data Infrastructure BI/Report EHR, EMR Parallel Data Processing, Refinery Ingestion and Acquisition Distributed Data Store, Data Lake Monitoring, Resource Management and Metadata Framework Security and Control Framework Predictive Analytics Descriptive/ Diagnose Analytics Prescriptive Analytics Big Data Platform Big Data Applications Compute Storage, Network Doctor Decision System Remote Patient Mgmt. Cyber Security 192
  193. 193. Danairat T. Big Data for Business Analytics Platform Big Data InfrastructureBig Data Infrastructure Next Best Action BI/Report Parallel Data Processing, Refinery Ingestion and Acquisition Distributed Data Store, Data Lake Monitoring, Resource Management and Metadata Framework Security and Control Framework Predictive Analytics Descriptive/ Diagnose Analytics Prescriptive Analytics Big Data Platform Big Data Applications Compute Storage, Network Fraud Analysis Cyber Security Talent Search Staffs Managers PartnersCustomers ExecutivesExperts 193

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