5 - 6 Wicked SEO Secrets For World Domination
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6 Wicked SEO Secrets For World Domination
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5 - 6 Wicked SEO Secrets For World Domination
- 1. 6 Wicked SEO Secrets For World Domination What are we going to do tonight? What we do every night…TRY AND TAKE OVER THE WORLD!
- 2. Today’s show is brought to you by… • Guaranteed Rate –America’s Fastest Growing Mortgage Company • The Disco Dash – Bring your dancing (and running) shoes to this 5k/10k race and PARTY! – For more details and sign up got to http://www.guaranteedrate.com/chicago-disco-dash-race.php
- 3. My Number One Goal: • To drive 2 loans per month – per loan officer from Social Media. • How? – Social Radio Live – Practical Information – Actionable Ideas – Motivation
- 4. Help Me – Help You Drive 2 Loans Per Month How? By getting connected with me and Social Radio Live • Connect with me on Facebook http://www.facebook.com/DanaShautAtGuaranteedRate • Follow me on Twitter https://twitter.com/#!/SocialRadioLive • Connect with my LinkedIn: http://www.linkedin.com/in/danawilliamshaut
- 5. LO s of the Week • How do I change my Twitter background? – Go to your profile page, click “Edit Profile” and then “Design.” You can pick a premade theme or customize your own. To get the GR background, go to Social Radio Live’s fan page. It is in the photo album for LO images. • What exactly does the “Talking About This” number on my page measure? — You can get this answer on the Forum App on Social Radio Live’s fan page. • How can I see who is viewing my profile? – You can get this answer on the Forum App on Social Radio Live’s fan page.
- 6. LO of the week: “If you want to be on the first page for search results, twittering can increase your rank ([I am] 4th for ‘Refinance Boston’ and 6th for ‘Guaranteed Rate’)”
- 7. And the winner gets…$20 of Facebook Ads! Submit your question or tip for a chance to win next week.
- 8. Before we get started… • What is SEO?
- 9. 6 Wicked SEO Secrets For World Domination What are we going to do tonight? What we do every night…TRY AND TAKE OVER THE WORLD!
- 10. 1. Get a Presence and Produce Content • Facebook, Twitter, LinkedIn, YouTube and popular blog sites are the most influential social media sites. • Be on at least two of these! • The more ACTIVE sites associated with your name = The higher your name ranks
- 11. 2. Your Name is Your Brand • Use your name and Guaranteed Rate in the title of your Facebook account and YouTube (John Smith at Guaranteed Rate). • Make your Twitter handle your name. • Customize your LinkedIn URL with your name • Use the first person when describing your job or summary in LinkedIn and Facebook. • Customize your website links in LinkedIn to include your name and/or Guaranteed Rate (Joe’s Guaranteed Rate Website, Smith’s Facebook)
- 12. 3. Keywords Are KEY • Add industry keywords throughout all of your sites. • Tag as many relevant “Skills and Expertise” as possible in LinkedIn. • List out all of the types of mortgages you provide in your Facebook basic information section. • Tag your YouTube videos with LOTS of descriptive keywords and phrases. • Pick a small group of keywords to use in your postings. Do not use ALL of the words in one post.
- 13. 4. Head Toward The Inbound Traffic • Include all of your social media URLs in all of your sites. • Make sure your Guaranteed Rate website is visible on all of your social media sites. The more inbound links that your webpage has, the higher up it will rank. • Include your Guaranteed Rate website in the description of every YouTube video you upload.
- 14. 5. Increase Your Footprint Everywhere! • Encourage your followers and fans to be active on your sites. Outside interaction increases rank. • “Share” articles, “like” posts, post original content, tweet, and retweet on a regular basis. Search engines do not take into account dead sites. • Join Questions and Answer Sites • Participate with sites like Quora or Yahoo News • Blog or pay for fresh content • Join Trulia, Zillow and Active Rain – create Profiles and get involved in their communities and discussions.
- 15. 6. Grow Your Following • Search engines take into account how many fans and followers you have. • It does not matter if you post relevant content if no one sees it. Go from this… ...to THIS!
- 16. Social Media is Changing Everything • Google and Bing are now including Twitter conversations in search results. • Social Media sites are being indexed at a much higher frequency than the average website.
- 17. SEO Resources • What is SEO? - http://searchengineland.com/guide/what-is-seo • How To Use Social Media To Effectively Improve SEO - http://samswebguide.com/2010/04/18/how-to-use-social-media-to-effectively-improve-seo/ • Tips To Increase SEO With Social Media - http://www.idealaunch.com/blog/content/3-tips-to- increase-seo-with-social-media/ • Using Social Media To Improve SEO - http://www.searchenginejournal.com/3-steps-to-using- social-media-to-improve-your-seo/41672/ • How Video Can Improve your Social Media and SEO Status - http://www.onextrapixel.com/2012/03/27/how-video-can-improve-your-social-media-and-seo- status/ • Google SEO and Search Guide - http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/ webmasters/docs/search-engine-optimization-starter-guide.pdf
- 18. Hear From Your Peers “My team averages a “Every Monday before lead from Social Media every 36 hours.” 9:00 am I drop my Mortgage Newsletter to over 20,000 people through all my various Social Media sites and fans” Drive fans to your pages by having your like button everywhere”
- 19. Compliance Tip Of the Week • Make sure products that were created outside of the company are compliant.
- 20. FREE Extreme Social Media Makeover One Lucky Winner Chosen Every Week! Submission Rules: If you are a newbie with very little Social Media experience, go to Dana’s Facebook Page (https://www.facebook.com/DanaShautAtGuaranteedRate) and tell him why you should win a FREE Extreme Social Media Makeover. One winner chosen every week for Free Makeover and Free one on one tutorial! e
- 21. This Week’s Winner is…
- 22. Upcoming “Social Radio Live” Shows • If You Are Not Making Dollars, It Makes No Sense! What’s Your ROI– Friday, May 4th • Top Apps That Make Social Media Easier – Friday, May 11th • Miraculous Money Tips For Moving Social Media Leads Into The Sales Funnel – Friday, May 18th
- 23. Dana Shaut - Your Social Media Guru! • Where to find me and connect: – https://www.facebook.com/DanaShautAtGuaranteedRate – https://twitter.com/#!/SocialRadioLive – http://www.linkedin.com/in/danawilliamshaut Where to find these presentations: – All presentations will be stored and easily accessible on my Slideshare account on my LinkedIn. – Check out the forum app on my Facebook for these tips and answered questions. Start your own discussion and we might use it as a webinar topic. All Social Media questions should be posted to my Facebook wall where everyone can learn together. Answers will be posted promptly, and we encourage interaction and participation from everyone.
Editor's Notes
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- CDana, we have some great stuff coming up!Dean Wegner from our Scottsdale Office is going to be on the callWe have our compliance tip of the week, Phil Ganz has a great tip for everyone to try, and we are going to announce this week’s social media makeover winner.As always we have a great show for everyone today with awesome tips and resources.
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- D***Mallard sound***That sounds like a Mallard…which means it is time for our LO questions of the week!
- CWhat exactly does the “Talking About This”number on my page measure? (Put this answer on FB)“Talking About This” can be found under the number of Likes on your Facebook Page, and it measures user-initiated activity related to that page. This includes things like: posting to your wall, liking your content, commenting on your content, sharing your posts, sharing content on your page, sharing or mentioning your page, or checking in with you.How can I see who is viewing my profile? (Put this answer on FB)You can only see who is viewing your profile if you let them see when you view theirs. To allow this, click “Settings” and select "See what others see when you've viewed their profile."
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- C***Horn***But before we get started….
- CSearch engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.
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- CIf you have questions about how to do any of these things, please ask post a comment or private message on Social Radio Live’s Facebook page or tweet us.
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- CThis step is key if you want your VP website to rank higher.
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- CSocial media does not help you if you open an account and then never use it. In fact, it can hurt you sometimes. If someone stumbles along one of your sites that you have not posted to in months or years, most people will assume that you no longer do business or that you cannot be reached.
- DGoogle and Bing are now including Twitter conversations in search results. This means that if I search for the keyword phrase, “earthquake in California” I will see the latest real-time conversations about those keywords from twitter.Social Media sites are being indexed at a much higher frequency than the average site. For example, when I update my active public Facebook profile or fan page, search engines will pick up that change in at least an hour.
- CPlease take the time to check each of these resourses. Pick one a day to look over and see if you can pick up something new.
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- C introduce D (Kathy is taking the GR Copter to get it’s oil changed, but Dana is going to fill in for her today.)--Several of our VP’s have recently been solicited by an outside Marketing Vendor to register for a Mobile App product--Items such as this product are not generated by our Marketing Department and Guaranteed Rate cannot assure all compliance requirements have been considered.--In this example: -a link to Guaranteed Rate licensing information is not publically accessible -Guaranteed Rate NMLS ID # not available -The Equal Housing Lender logo is not visible-The live app offers your information to reach people in states you might not be currently licensed in. --The State and federal requirement for licensing; to be available with a “one Click” option If the requirement is not met Guaranteed Rate and the VP are at risk of violation--A link to Facebook is offered but what if you only have a personal profile- a business fan page need to be established with proper disclosure of compliance requirement-In this product the 3rd party vendor has left two compliance issues for you to negotiate.--Please be cautious of potential situation in the future.-Sales Reps from similar companies will continue to reach out to you to engage in a variety of products -You are ultimately responsible for your information --If in doubt please contact Kathleen Buffo to review any option you feel would be beneficial for enhancing your SEO presence.-If the item is not within the Corporate guidelines and meets the State and Federal Requirements perhaps other options can be offered.Guaranteed Rate is in the process of creating a company wide Mobile App. Each VP will have the opportunity to benefit from a compliant Mobile App resource. Guaranteed Rate has already built in necessary compliance requirements.
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