1. PromoSend™pat.pend.
A Promotional Communications Solution
Prepared For: Katelyn Boyle, Red Frog Events
Prepared By: Dan Seidman, Lou Naclerio

2. Firefly and Big Barrel Festivals
Thank you for giving Promotional Communications, LLC, the opportunity to contribute in making
your two events a success.
Your directive, and our objective, was to provide seamless, public Wi-Fi connectivity for
thousands of festival attendees during the events in festival areas designated by Red Frog
Events.
We successfully achieved our objective with setup, installation and configuration of “best in
breed” hardware and software designed to handle high density Wi-Fi environment
requirements. Our team of on-site technical professionals did a remarkable job of keeping
“the lights on” during bouts with severe inclement weather conditions.
As a note, the entire MassCloud network, Wifi + Fiber + Internet survived the entire evacuation
of SuperStorm Bill and supported thousands of users during the process.
We appreciate your confidence in Promotional Communications, LLC and look forward to
working with you on other events.

3. MassCloud™ - Proprietary Technology
• Our “Wi-Fi in a Box” solution
• 500 to 30,000 simultaneous
connections
• Content delivery capable
• “Internet” or “no Internet”
• Captive Portal for Social Media
authentication
• Full performance, data and
analytical reporting
• Full Local Content Storage
• Full Virtualised environment for
App, Beacon, Multicasting
support

4. • 14 Fibre SFP Pairs
• Outdoor Equipment setup
• Survived SuperStorm Bill
• Recommended Wireless Bridging
solution for 2016 for ‘hard to reach’
places or additional Fiber Breakout
points.
Fibre Backhaul –500Mb Verizon line

5. Directional AP’s for Focused Coverage and minimal interference to
Back of House systems
Ex - VIP Main Stage Setup

6. Our Dart Technology
• Targeted placement of Wi-Fi AP’s
• Away from vendor wifi (eg Square) and straight
to the fans!
• Provides charging function for mobile devices
• Promotional and instructional messaging
• Traffic Attractor for Vendors

7. Darts - Coffee HouseDarts – Coffee House

9. Darts - BeerCade

10. Main Stage VIP

11. Main Stage VIP

12. Main Stage VIP

14. Market Area – Big Barrel

15. Market Area – Big Barrel

17. Unique Users – All spotted using
Periscope/Meerkat with over 1.5 GB Data Upload

18. Firewall and WLAN Controller Outputs Examples
Different Zones

20. Challenges - Rain, Mud and SuperStorm Bill

21. Tropical Storm Bill and other adverse weather...
...show must go on!

23. Well Organized info and Wifi/Internet Points –
More signage for next year

24. Performance
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
The Brewery Main Stage VIP
Tent
Thicket
Shade/Market
Coffee House Porch/Forest
Beer Center
Total Users
C
o
n
n
e
c
t
i
o
n
s
Zones
Peak Simultaneous Connections Per Day by Zone
FF - 6/18
FF - 6/19
FF - 6/20
FF - 6/21
BB - 6/26
BB - 6/27
BB - 6/28
Peak Simultaneous Connections Per Day by Zone
FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28
The Brewery 452 975 1041 1138 593 826 922
Main Stage VIP Tent 312 482 834 724 468 524 581
Thicket Shade/Market 740 964 1034 971 871 1283 1262
Coffee House 0 785 927 1062 0 0 0
Porch/Forest Beer Center 386 582 625 592 0 0 0
Total Users 1890 3788 4461 4487 1932 2633 2765

25. 0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
The Brewery Main Stage VIP
Tent
Thicket
Shade/Market
Coffee House Porch/Forest
Beer Center
Total
C
o
n
n
e
c
t
i
o
n
s
Zones
Total Connections Per Day by Zone
FF - 6/18
FF - 6/19
FF - 6/20
FF - 6/21
BB - 6/26
BB - 6/27
BB - 6/28
Total Connections Per Day by Zone
FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28
The Brewery 1273 3291 3572 3928 1628 2437 2381
Main Stage VIP Tent 1128 1618 1729 1843 973 1664 1736
Thicket Shade/Market 1337 4119 4823 5377 2673 3372 3764
Coffee House 0 3168 3934 4226 0 0 0
Porch/Forest Beer Center 945 1967 2858 3642 0 0 0
Total 4683 14163 16916 19016 5274 7473 7881
Total Users 75,406

26. Bandwidth Per Day by Zone in GB
FF - 6/18 FF - 6/19 FF - 6/20 FF - 6/21 BB - 6/26 BB - 6/27 BB - 6/28
The Brewery 76 106 114 128 81 107 102
Main Stage VIP Tent 65 98 103 111 45 52 55
Thicket Shade/Market 82 119 127 135 84 116 118
Coffee House 0 94 98 104 0 0 0
Porch/Forest Beer Center 69 77 84 93 0 0 0
Total 292 494 526 571 210 275 275
Bandwidth Total in GB 2643
0
100
200
300
400
500
600
The Brewery Main Stage VIP
Tent
Thicket
Shade/Market
Coffee House Porch/Forest
Beer Center
Total
C
o
n
n
e
c
t
i
o
n
s
Zones
Bandwidth Per Day by Zone in GB
FF - 6/18
FF - 6/19
FF - 6/20
FF - 6/21
BB - 6/26
BB - 6/27
BB - 6/28

28. Suggestions for next year
•360 VR Camera shooting
•Multicasting
•Video on Demand
•Sponsor Sections
•M-Commerce opportunities
•Beacons – currently rolling out with
MTA/NYC Subway and many partners.
•Engagement wifi
•Wireless bridging
•Improve UX – have whole microsite/mobile
web app for those not using app.

29. Thank you.
Promotional Communications, LLC
650 Halstead Avenue, Mamaroneck, NY 10543, USA
TEL – (914) 381-1632
Dan Seidman (FR / ENG) - dan@promosend.net | +1 (914) 414 6760