Our prospective students are a digital savvy generation who are short of time but big on communication. Their experiences of our universities are formed earlier in the cycle and are enhanced by the authentic messaging and connections made through peer-to-peer interactions. Digital developments have made it easier to establish and manage an effective peer network run by student ambassadors and peer mentors. This session looks at how to deliver a first-class prospect experience, the impact of a successful pre-arrival community on induction and welcome week and into to post-enrolment retention.