1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE better match her
career aspirations
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
I’mHopingtohave
moreautonomy.
Butprollywon’t
happenstraightaway.
Looking forward
to working -
but scary!
Excitment for
new challenges!
Will I be able to
do what is expected
of me?
I don’t plan verY
Much. I just kind
of let things
happen.
I’m looking
forward to having
some money.
My course isn’t
very good at
preparing me for
what I want to do.
If I hadn’t done
voluntary work
throughout my
degree - I’d be
screwed!!!!
I’ll probably look
for work in a
bigger city once I
finish my degree.
Way to much focus
on vocational
stuff! Overprepared
for ‘writing cv’!
I am a bit worried
about finding
a job.
Being accounjtable,responsible, is
worrying.
looking forward
to being more
independent.
I wish my degree
was more tightly
focussed on my
intended career.
a focussed, compassionate,
engaged, Free-spirited
young student
modify her degree
programme
to
Whilst degree pro-
grammes are designed
for the vast majority of
students, some students
require more flexibility.
These students are often
poorly served by existing
degree programmes and
may be benefit from a
wider choice of subjects
and structures within
their degrees.
frustrated that
not enough of her
subjects are about
her career focus.
Megan
24yoStudent
Dan Conway
guiheadz.com