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eCommerce Practical Internet Strategies to Sell Your Products and Yourself Presented by Dan Bond Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center, Delaware Technical Community College (Terry Campus) and USDA Rural Development February 2010

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Terry Campus Map

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Introductions

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Introductions <ul><li>Please give: </li></ul><ul><ul><ul><ul><li>Your name </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Where you live or work </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Your current level of eCommerce activity </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Your expected use of this training </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Something about yourself of special interest </li></ul></ul></ul></ul>

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Introductions <ul><li>Towers Bed & Breakfast </li></ul>

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Hi, I'm Eebee! I will be joining you for this course.

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Outline <ul><li>Overview of eCommerce </li></ul><ul><li>Niche Marketing </li></ul><ul><li>Product Sourcing </li></ul><ul><li>Equipment, Software, Communications </li></ul><ul><li>Domain Name </li></ul><ul><li>Website </li></ul><ul><li>Shopping Cart </li></ul><ul><li>Photography for Your Website </li></ul>

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Outline <ul><li>Information Management Systems </li></ul><ul><li>Inventory Control </li></ul><ul><li>Shipping </li></ul><ul><li>SEM & SEO </li></ul><ul><li>Shopping Sites & Affiliates </li></ul><ul><li>Legal & Tax Issues </li></ul><ul><li>Social Networking </li></ul><ul><li>Sources of Information </li></ul>

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Wow, we've got a lot to cover!

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The Most Important Parts: <ul><ul><li>Choosing your niche </li></ul></ul><ul><ul><li>SEM & SEO </li></ul></ul><ul><ul><li>Continually expanding your market with Social Networking and other tools </li></ul></ul>

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eCommerce

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What is eCommerce? <ul><li>The definition given in Wikipedia is: </li></ul><ul><li>Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over the Internet. </li></ul>

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What is eMarketing? <ul><li>The definition given in Wikipedia is: </li></ul><ul><li>Internet marketing, also referred to as </li></ul><ul><li>i-marketing, web-marketing, online- </li></ul><ul><li>marketing, or eMarketing is the marketing </li></ul><ul><li>of products or services over the Internet. </li></ul>

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Internet & the Web <ul><li>The Internet is a </li></ul><ul><li>global system of interconnected computer networks that use the standard Internet Protocol Suite. </li></ul><ul><li>The World Wide Web is a system of interlinked hypertext documents contained on the Internet. </li></ul>

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Business to Business eCommerce Business to Consumer eCommerce

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&quot;Click & Mortar&quot; Business Model <ul><li> </li></ul>

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Total Retail eCommerce Sales were $134 billion in 2008

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Will eCommerce Continue to Grow So Rapidly?

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Unique Benefits of eCommerce <ul><li>Low startup cost </li></ul><ul><li>Unlimited market size </li></ul><ul><li>Much greater freedom of location </li></ul><ul><li>Portability of business </li></ul><ul><li>Anonimity </li></ul><ul><li>24-7 Sales </li></ul>

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Many successful eCommerce businesses started here.

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The eCommerce Market ... as soon as FedEx gets there.

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As long as there is high-speed internet and package delivery service available...

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Relocating - Take it with you.

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Neither rain, nor sleet, nor dark of night ... ...keeps the orders from coming in.

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I want to get on the Internet!

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The Most Important Parts: <ul><ul><li>Choosing your niche </li></ul></ul><ul><ul><li>SEM & SEO </li></ul></ul><ul><ul><li>Continually expanding your market with Social Media and other tools </li></ul></ul>

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Niche Marketing

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Finding Your Niche <ul><ul><li>Identify an interest -- ideally one related to yourself, your experiences, your talents, your location, etc. </li></ul></ul><ul><ul><li>Identify a niche with sufficient market demand. </li></ul></ul><ul><ul><li>Discard niches where there is already too much competition. </li></ul></ul><ul><ul><li>Make sure that the niche can become a profitable business. </li></ul></ul>

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Profit Margins <ul><ul><li>Wholesale price </li></ul></ul><ul><ul><li>Location of supplier </li></ul></ul><ul><ul><li>Price points </li></ul></ul><ul><ul><li>Price competition </li></ul></ul><ul><ul><li>Information value added </li></ul></ul><ul><ul><li>Weight to value ratio </li></ul></ul><ul><ul><li>Shelf life </li></ul></ul><ul><ul><li>Market trends </li></ul></ul><ul><ul><li>Supply constraints </li></ul></ul>

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I love lists, they are so much fun to tear up!

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How narrow is your niche?

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Tools for Researching Niches <ul><li>Google Search Results </li></ul><ul><li>Google Product Search </li></ul><ul><li>Google Trends </li></ul><ul><li> </li></ul><ul><li>Google Alerts </li></ul><ul><li> </li></ul><ul><li>eBay Groups </li></ul>

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Have you found your niche?

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Website Shopping Cart Equipment Products Payment System Delivery Services Photography Information Management System Accounting System

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Product Sourcing

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Drop Shipping <ul><li>The Good: </li></ul><ul><ul><li>You don't invest in inventory. </li></ul></ul><ul><li>The Bad: </li></ul><ul><ul><li>You have no buying power. </li></ul></ul><ul><ul><li>Competition will drive down your margins. </li></ul></ul><ul><ul><li>Drop ship wholesales do not provide products for niche markets. </li></ul></ul><ul><li>The Ugly: </li></ul><ul><ul><li>You can work a lot, sell a lot and make no money. </li></ul></ul>

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If you must try drop shipping take a look at:

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Is everyone still awake!!!!!!!!!!!!!

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New York International Gift Fair

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Philadelphia Gift Show

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HOMEWORK?

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www.practicalecommerce.com