1.
Facebook Targeting
AspiroAgency.com/concon/

2.
Sales Funnel

3.
Sales Funnel

4.
Data Sources
• Declared Data
• Inferred Data
• Third-Party Data

5.
• Country
• Designated Market Areas
• County/Region
• Cities
• Zip/Postal Codes
• Street Address
Locations

6.
Languages

7.
Connections
• Facebook Pages
• Apps
• Events

8.
Age & Gender

9.
Custom Audience

10.
Custom Audience

11.
Detailed Targeting

12.
Demographics
• Relationship
• Education
• Work/Job
• Financial
• Home
• Ethnic Identity
• Parents
• Politics
• Life Events
• Generation

13.
Interests
• Business & Industry
• Entertainment
• Family & Relationships
• Fitness & Wellness
• Food & Drink
• Hobbies & Activities
• Shopping & Fashion
• Sports & Outdoors
• Technology

14.
• Automotive
• B2B
• Charitable Donations
• Digital Activities
• Expats
• Financial
• Job Role
• Media
• Mobile Device User
• Purchase Behavior
• Residential Profiles
• Seasonal & Events
• Travel
Behaviors

15.
Gift to you aspiroagency.com/concon/

16.
Audience Insights

17.
Audience Insights

18.
Audience Insights

19.
Audience Insights

20.
Audience Insights

21.
• Custom Audiences – Remarketing & Lookalike
• Interest Layering
• Full Funnel Example
• Dynamic Audiences
• Audience Insights
• Event Based
Examples

22.
Remarketing

23.
Remarketing

24.
Remarketing

25.
Lookalike Minimum Source Audience Size is 100

26.
• DMA/State
• Family
• Interest
Oklahoma
City
Married/Ha
ve kids
High Income
Sooners
Fans
• Behaivor
Interest Layering

27.
DMA/Inte
rests Income Family
Interest Layering

28.
Awareness

29.
Awareness

30.
Consideration

31.
Consideration

32.
Pro-Tip
Custom Audience
and
(Behaivor + Interest + Demos)

33.
Pro-Tip
1. Place Pixel on Landing Pages
2. Create Lookalike based on landing page traffic for additional
Top of Funnel Traffic segment
3. Remarket landing page visitors if they don’t move further in
the funnel or look at additional pages