We recently attended the Stylus Innovation Forum, here are our key outtakes on the New Era Luxury. - Loaning is the new owning - Promote Wellbeing: Healthy is the new status symbol - Wellbeing - Influences on materials - Concierge Services: Access as the ultimate experience - Luxury changes gear - Create fans not consumers - The thrill of the hunt - Artistic Elevation - Co-creation and personalisation - Generation Z

1. 22 May 2015
Stylus Innovation Forum:
New Era Luxury
Thursday, 4 June 15

2. Luxury is about relevancy not visibility.
Thursday, 4 June 15

3. Luxury is based on experiences,
flexibility and high performance lifestyle
linked to the competitive pursuit of
wellbeing.
Thursday, 4 June 15

4. Heritage is about stories:
It is about looking at the purpose or
mission as a brand.
Thursday, 4 June 15

5. Work-in-progress is alluring and luxury
brands no longer need to be exclusive.
Let the customer in.
Thursday, 4 June 15

6. Status no longer comes from just the
image or price of an object, but from its
association and values
Thursday, 4 June 15

7. What you do becomes more important,
what you own becomes irrelevant.
Thursday, 4 June 15

8. Loaning is the new owning
Uber
AirBnB Facebook
Thursday, 4 June 15

9. Elevating the
everyday
Thursday, 4 June 15

10. © Dalziel and Pow 2015 — All rights reserved.
10
“The new generation of luxury consumers are
looking for something different – they don't want
to be preached to about a luxury brand's heritage
or the painstaking process that goes into its
products. Instead, they gain their sense of luxury
from flexibility, function and wellbeing.”
HayleyArd,SeniorEditorConsumerLifestyle,Stylus
Thursday, 4 June 15

11. © Dalziel and Pow 2015 — All rights reserved.
Promote Wellbeing: Healthy is the new status symbol
1Rebel
11
MoonJuice
Suja
Thursday, 4 June 15

12. © Dalziel and Pow 2015 — All rights reserved.
Wellbeing - Influences on materials
Minimal
Soft
Natural
PurityLayered Materials
12
Thursday, 4 June 15

13. © Dalziel and Pow 2015 — All rights reserved.
Concierge Services: Access as the ultimate experience
Resy:“Hardtoget”tablereservations
Scandictogo:Hotelwhereveryouare
SIN:Getsyouintothehottestworkoutclassesintown
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Sosh:Prepayingofrestaurantexperiences
Thursday, 4 June 15

14. Tech Deluxe - Technology and luxury
goods are increasingly integrated
Thursday, 4 June 15

15. © Dalziel and Pow 2015 — All rights reserved.
Luxury changes gear
Mira:Fashionablefitnesstrackers
Mercedes:Self-drivingcar
15
Haworth:Calmpods
Thursday, 4 June 15

16. Rites, Rituals and
Culture Clubs
Thursday, 4 June 15

17. © Dalziel and Pow 2015 — All rights reserved.
17
“Participatory processes provide much more than
the traditional idea of transactional satisfaction,
because they prolong and deepen the experience
in a way products alone no longer can.”
Dr.CarolynMair, ReaderinPsychology,LondonCollegeofFashion
Thursday, 4 June 15

18. Insider access: Cult followings &
Collectables - Cleverly mediated access
to visionary brand figureheads and their
previously inaccessible worlds
Thursday, 4 June 15

19. © Dalziel and Pow 2015 — All rights reserved.
Create fans not consumers
Burberry:TheartofTrenchblogArmaniSilos:Exhibition &Events
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Acne:Brandmagazine
HermesWanderlandimmersiveexhibition
Thursday, 4 June 15

20. © Dalziel and Pow 2015 — All rights reserved.
The thrill of the hunt
RafSimons/SterlingRubilimitedcollectionpop-up
20
VisvimJapan:TravelingShopinTrailer
Shopfromthenovel
“Concepts”NYConedaypop-up
Thursday, 4 June 15

21. Artistic Elevation
StoreasWorkofArt:CelineLondon,creatingphysicaldestinationsworthoffanpilgrimage
IreneNeuwirth:Flagshipjewelrystoreinhomeenvironment
Thursday, 4 June 15

22. © Dalziel and Pow 2015 — All rights reserved.
Co-creation and personalisation
AnyaHindmarch:Personalisationwithstickers
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Printallover.me:Printcustomizationonblankcanvasclothesandhomedeco
MonicaVinader:Customizeanddesignyourjewelry
Knyttan:Knitwearcustomization
LeLabo:Customisedscents
Thursday, 4 June 15

23. Generation Z
Thursday, 4 June 15

24. Generation Z: 5-19 years old
Taking charge of their own destiny with
all resources at hand.
Retails spaces need to be: Engaging,
experimental and a home away from
home.
Thursday, 4 June 15

25. Digital is not a “thing” for Generation Z,
it is life to them.
Thursday, 4 June 15

26. Generation Z’s heroes are their peers,
because they seem more trustworthy
and authentic.
Thursday, 4 June 15

27. Bethany Mota’s
YouTube reviews
Evan Tube
HD channel
Viners like
Zach King
PewDiePie
reviews
Thursday, 4 June 15

28. © Dalziel and Pow 2015 — All rights reserved.
28
Zach King: Magic Viner
Thursday, 4 June 15

29. Thank you
Thursday, 4 June 15