1. Panel Criteria
#1 Idea – is the idea compelling?
#2 Team – passion; dynamism; ability
#3 Market – does somebody need it?
#4 Execution – is there a plan to launch?
#5 Vision – what’s the big picture/next step?
#6 Reality check – is this for real?

3. • 10 mins + Q&A
• Don’t be boring
• One idea per slide
• Make each slide tweet-able
• Include one ‘star’ moment
• Practice, practice, practice – content and
timing

4. Elevator Pitch
My company [company name]
is developing [defined offering]
to help [target audience]
solve [x problem]
with [y secret sauce]

5. What’s the problem?
• Who cares?
• Who has the pain?

6. Demo
• Some kind of visual
or mock-up helps

7. Market
• Size of market (broad brush stokes at this
stage)
• Competition

8. Value proposition
• Value to the customer
• USP
• Innovation

9. Business model
• How will it make money
• What’s the go-to-market?
el
usine ss mod
Bad b

10. Business model
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busin ess mo
Better

11. Team
• Who is the team? Track record; skill-sets
• Demonstrate it’s a rounded team and
maybe highlight any gaps

12. Roadmap
• Where does NDRC LaunchPad fit on your
roadmap?
• What’s next?

13. • Pitches will take place w.b. 23rd July and
run for two weeks
• We will call you w.b. 9th July to inform you
of your pitch time and date
• Start preparing your pitch NOW