For Adobe Portfolio

1. PERSONAL BRAND EXPLORATION
Anthony Weathersby
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. IDENTITY
• A few things about myself.I’m a
very driven person. I try my hardest
to be the most known person in
any room I walk into.I’ve worked in
different
fi
elds including Retail,
Fast food and Security.

3. PROFESSION
Potential Job Titles:
• Entertainment Agent
• Talent Agent
• Entertainment Specialist
BRAND ARCHETYPE -My
archetype being the Magician
means I am a visionary. Being an
agent helps me
fi
nd people who
aspire to do or be better in a career
fi
eld the are passionate about. I
want to show people their latent
potential and help them grasp what
they can view as unattainable.
Agent for the Music Industry
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Greg Katz
Outreach Plan:
• I will ensure that I have all my questions drawn out to
make contact when I speak to him.
• One way I will contact him is through his personal email
or. his LinkedIn account.
• I normally give him a day or two to respond because
he’s very busy so I follow up with a secondary email. If I
Don’t hear back from him in that time span.
PROFILE
PICTURE Music Manager at Slow
dance Management
Steve Hutton
Outreach Plan:
• I will craft a script planned out for what I want to know
from him.
• Through LinkedIn where I initially made contact with
him.
• Mr.Hutton is normally really good with responding so
typically within a day or so I will get a response. If not a
follow up to his LinkedIn typically gets me a response.
PROFILE
PICTURE Owner of Uppercut
Management
Jeremy Holgersen
Outreach Plan:
• I will ensure I do research on his company as well as
his role and ensure I have questions based off his job.
• I noticed he has a business email on his LinkedIn I’ll try
messaging him on LinkedIn then I will try his business
email.
• I will give him at least two days to respond if I get no
response I will follow up on his business email.
PROFILE
PICTURE Music Agent at United Talent
Agency

5. GOALS
Short Term: (Immediately After Graduation,2024)
• After graduation I want to start awareness for my
brand after acquiring a job in my
fi
eld. And start my
own Record label.
‣ Hope to acquire a job at a music agency to
become an artist agent.By the end on 2024 I
hope to grow my brand on LinkedIn by 25%.
Mid Term: 2030
• By this point I hope to have established a good
following on all forms of social media as well as
LinkedIn as well as growing my own record label.
‣ By this time I want to continually grow my
LinkedIn as well as grow my Record label by
15%.
Long Term: 2044
• I hope to be a global brand by this point as well as
have a thriving Record Label.
• I hope to own 100% of my label as well as constantly
growing this label as high as it can go.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Certi
fi
ed In Customer Service
SOFT
HARD
Novice / Adept / Expert
Certi
fi
ed In Microsoft Word Novice / Adept / Expert
Communication Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Web Development Novice / Adept / Expert
Organization Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7. I help who ______ do _______ by _______.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Signal 88 Security
• Big Lots
Education:
• Woodlawn High School Graduate
• Working on a Bachelor’s Degree In Music Business
Awards:
• Team Lead At Signal 88 for a year.
• Team Lead as a Furniture Representative
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT THAT
DIFFERENTIATES YOUR OFFERING FROM
COMPETITORS] because [REASON WHY
TARGET AUDIENCE SHOULD BELIEVE YOUR
DIFFERENTIATION STATEMENT.]
“NICKNAME?”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

12. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR

13. Anthony Weathersby
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
“
Picture of You
Goes Here

14. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager