2. LISTEN TO ME.Today’s consumer is a professional consumer. They’re media savvy.
They have tools. You need tools. Are you in it to win it?
Source: Bureau of Economic Analysis
What are we competing for?
SIZE In 2009, U.S. Consumers collectively spent over
$10 Trillion on goods ($3,300B) + services ($6,800B).
TREND U.S. Consumers have the highest collective buying
power relative to all other nations. Forecasters predict
demand will remain at this level for the foreseeable future.{
3. IF YOU DON’T WIN.
WE DON’T WIN. AND
WE HATE LOSING.
We live and work in the most competitive economic climate in history. Change and volatility are forcing
evolution of business strategy. Secure victory with product, media, message and creative that meet a
HUMAN NEED + IMPROVE LIFE in a measurable way. Measurable RESULTS will follow.
Product Development Market exploration: location, consumer, demand potential | Packaging assessment + design structure direction | Launch Plan + Sustaining Plan (by region, country) | Oversee brand management initiatives to monitor share + sales growth | Identify long-term strategies + global opportunities based
on market, research+trends BRAND MANAGEMENT Product/Line/Brand Marketing | Demographic Targeting/Engagement | Media Planning/Buying | Open Innovation | In-Store POS, POP, Packaging | Increase the product’s perceived value and resulting equity | Premium/Economy Brands | Individual/Family/
Corporate Brands | Brand Extensions/Owned Brands | Co-Branding/Brand | Licensing Research | Market/Consumer Line Management + Brand Consistency | Concept/Visuals/Message | Strategic Planning | Launch/Growth/Sustainability | Long-Range Planning CREATIVE Campaign Development | Creative Research and
Assessment | Graphic Design | Out of Home | Television | Radio | Environmental | Way Finding Signange | Experiential | Gaming | Promotional Public Relations Press Conferences | Media Relations | Community Relations | Crisis Communication | Media Training | Public Affairs Writing | Event Planning | PR Media Value
Online Reputation Management Web Web Design | Digital Media | E-Marketing | SEM/SEO Media Media Planning | Media Buying LAUNCH Full-on assault with all planned components released according to a Gantt Chart. MEASUREMENT Media Measurement | PR Measurement | Results Measurement Technology
TOOLS WE PROVIDE TO GIVE YOU VICTORY
Source: International Data Corporation (IDC)
The United States will continue to
lead the world in both total advertising
spending and online ad spending with
expenditures in 2011 of more than
$265 billion and $45 billion, respectively.
{
4. NOW YOU KNOW.
Competing in the
Global Economy
Today’s economic climate is not only more
competitive than any time in history, there is
also more competition - and it’s on a global
scale. Adaption and development of products
and services provides companies with a
compass to point the way to expansion and
sustainability.
Drew/Walker works with international
companies from Europe, Asia and Latin
America. Our work includes product/service
adaptation and development, market research,
competitive and feasibility studies and
strategic recommendations for market entry.
A D A P TAT I O N
CONSUMERS, CUSTOMERS, BUYERS
{a.k.a. humans}
ARE WAITING FOR?
SOLUTIONS | INNOvation | answers
efficiency | improvement
CAN YOU?
DEVELOP | ADAPT | SHIFT
U.S. consumers have access to
1,000,000,000,000 web pages
65,000 iPhone apps
10,500 radio stations
5,500 magazines
200+ cable TV networks
End users, prospects, buyers,
clients, customers are empowered
with tools & choices.
Making them the Boss.{
Our client’s Job #1: Turning out the best
trucks in the world thru the most innovative,
lean and advanced manufacturing process.
So how does a JD Power & Associates
winner build and sustain their presence as a
manufacturing leader? By building a welcome
center that entertains, engages and invites
the public, educational institutions and some
of the world’s top performing companies like
Phillips, the U.S. Military, and even Starbucks.
Through extensive research, creative
planning, and comprehensive project
management, Drew/Walker built “the best
Toyota Visitor Center in North America.”
The entire experience includes several
unique videos, digital interactive games, wall
graphics, window graphics, 8 experiential
exhibits, indoor/outdoor banners, as well as,
promotional materials and web.
www.toyotatexas.com
Innovative Partnership,
One-Of-A-Kind Result
Our client’s Job #1: Capture majority
share among brand savvy college students
across all 50 states. So what was Dell’s goal?
Recruiting college students across the U.S.,
give them new communications material daily,
outfit teams + gamers with branded collateral.
Challenging? Yes. Impossible? Never.
Drew/Walker delivered key strategic
assignments - quick promotions distributed
to national teams, online web banners, flyers,
and multichannel promotional marketing
materials.
Supporting a Team
OUR CLIENT’S JOB #1: Change a cultural
behavior long considered a low social priority
leading to San Antonio gaining the dubious
distinction in 2004 as the city that euthanizes
the most pets in the U.S. After generations of
behavior leading to a multi-layered problem
it was time for a change. A city-wide strategic
plan was instituted and coupled with a
three-pronged communications approach,
promoting a No Kill status by 2012.
Drew/Walker created the Talk About It! Care.
Adopt. Neuter. campaign. Using traditional
media, grassroots marketing, nonprofit
advocacy, extensive public relations, online
reputation management and consumer
friendly messages Drew/Walker generated
a swell of community support. Including
multiple community leaders, organizations,
neighborhoods and business entities.
www.TalkAboutItSA.org
Changing the Culture
of a Community
G L O B A L N AT I O N A L L O C A L
5. WE ARE INDUSTRY THOUGHT
LEADERS. UNAFRAID AND
INNOVATIVE. DELIVERING
RECOGNIZED RESULTS.
AN UNSTOPPABLE FORCE.
321 Alamo Plaza, Suite 212
San Antonio, Texas 78205
P: 210.220.3739 | F: 210.319.4410
drew-walker.com | dwpublicidad.com
FOLLOW US:
http://www.facebook.com/drewwalkergroup | http://twitter.com/DrewWalker14 | http://drewwalker.wordpress.com/ | http://dwpublicidad.wordpress.com/
