How To Maximize You Social Media Efforts - A Simple Formula
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Facebook? Blogging? YouTube? Twitter? If you know that social media can help your business, but are not sure of what is the best way to propel it into the Virtual Universe, this presentation is for you! Dana Runimas-Plazyk of Social Marketing Business Solutions, presents you with a simple formula that you can put into action NOW in order to get the MOST out of your social media efforts. Simple, guided and it works! Try it! Social Marketing Business Solutions 630.665.9333 http://www.socialmarketingbusinesssolutions.com This presentation was originally given to members of the Carol Stream Chamber of Commerce, during a Lunch 'N Learn meeting in 2013.
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How To Maximize You Social Media Efforts - A Simple Formula
- 1. HOW TO MAXIMIZE YOUR SOCIAL MEDIA EFFORTS A Simple Formula That Just Adds Up! SOCIAL MARKETING BUSINESS SOCIAL MARKETING BUSINESS SOLUTIONS SOLUTIONS
- 3. IN THIS PRESENTATION • • • • • Soul searching and switching shoes Why/how should you be doing social media? Who are you marketing to? The Formula! Q&A SOCIAL MRKETINGBUSINESS SOLUTIONS SOCIAL MARKETING BUSINESS SOLUTIONS
- 4. AN EXERCISE • Soul searching and switching shoes – Put yourself in your customers shoes. What terms, queries, questions, searches would they make to try to find a business like yours? – Think like your client. What questions do they have that you can answer? – In other words, their questions ARE your keywords. SOCIAL MARKETING BUSINESS SOLUTIONS
- 5. WHY/HOW SHOULD YOU BE DOING SOCIAL MEDIA? • • • • This is your public persona Present yourself as an expert in your field Be genuine, transparent and helpful Communicate with your audience: 2-WAY! SOCIAL MARKETING BUSINESS SOLUTIONS
- 6. WHO ARE YOU MARKETING TO? • Your clients, prospective clients • The search engines! – The go between, the translator SOCIAL MARKETING BUSINESS SOLUTIONS
- 8. THE FORMULA • • • • • • • 40% Blogging - Content 10% Directories 20% Social Networking 10% Newsletter 10% Metrics/Statistics 10% Connecting your efforts BONUS: Old Fashion Networking SOCIAL MARKETING BUSINESS SOLUTIONS
- 9. 40% - Your Blog, Your Story • • • • 10% Picking a Story or Subject 10% Title and content 10% Optimizing for search engines 10% How can I repurpose SOCIAL MARKETING BUSINESS SOLUTIONS
- 10. Blog Story (10%) • How RELEVANT is your story to what you do? • How RELEVANT is your story to what your customers need? • Is this story answering the questions your audience may have? • How can this story change somebody’s life? • Educate, inform….pitch a little SOCIAL MARKETING BUSINESS SOLUTIONS
- 11. Title and Content (10%) • How RELEVANT is the title to the story? • First paragraph GETS indexed. Use it smartly. • Quick Content Formula – Tell them what you are going to tell them (summary) – Then tell them – Then tell them what you told them – Ask them to take action SOCIAL MARKETING BUSINESS SOLUTIONS
- 12. Optimizing for Search Engines (10%) • How RELEVANT is your category? • How RELEVANT are your keywords (tags)? • Have you “sprinkled” some of your keywords on the first paragraph? • Is your business local? Are you taking advantage of tagging your city or your zip code or your telephone number • ARE YOU DOING THIS IN A NATURAL WAY? SOCIAL MARKETING BUSINESS SOLUTIONS
- 13. REPURPOSING (10%) • Can you break this story into snippets that you can repurpose on Facebook, LinkedIn, Google+, etc.? • Can you videotape yourself reading this story and put up on YouTube? • Can you summarize this story and add it to your newsletter? SOCIAL MARKETING BUSINESS SOLUTIONS
- 14. 10% - Directories Optimize your “free” listings to the max! • Google+ Pages a/k/a Google Places • Bing • Yahoo • Yelp SOCIAL MARKETING BUSINESS SOLUTIONS
- 15. SOCIAL NETWORKING SOCIAL MARKETING BUSINESS SOLUTIONS
- 16. 20% - Social Networking-Where? Start small – think like your clients! • LinkedIn (Public Profile and Business) • Google+ (Public Profile and Business) • Facebook (Public Profile and Business) • Twitter (Public Profile or Business) • YouTube (Public Profile or Business) • Pinterest, Instagram, podcasting, etc. SOCIAL MARKETING BUSINESS SOLUTIONS
- 17. 20% - Social Networking-How? Start small – think like your clients! • Lots of room to put information about what you do and how you can help your audience who is looking for RESULTS • Repurpose your blog content • Connect and comment! • Share other people’s/companies’ posts • ALWAYS optimize your shares and your images! Images are indexed! SOCIAL MARKETING BUSINESS SOLUTIONS
- 18. 10% - E-Newsletter • Build a client list by giving your potential clients an opportunity to subscribe on ALL your social networks/directories • Recap your monthly content on your newsletter • Offer something • Share success stories, celebrate! • Inform, educate!! SOCIAL MARKETING BUSINESS SOLUTIONS
- 19. 5% - Social Media Metrics • Blogs and all social media networks have FREE metrics (stats) available to you • Add FREE Google Analytics to your website and you blog. • Look at HOW people found your blog and what terms they used as THOSE can be the subject of your next blog post. SOCIAL MARKETING BUSINESS SOLUTIONS
- 20. 15% - CONNECTING THE DOTS • Link back (refer to another of your “sites”) with every opportunity! • Make sure your blog lists them all and that you list them all on Facebook, Google+, your website, your blog…EVERYWHERE SOCIAL MARKETING BUSINESS SOLUTIONS
- 22. BONUS : OLD FASHIONED NETWORKING • Face-to-face networking STILL works and works well! • Join local chambers of commerce and other organizations and feel good about sharing your knowledge…after all, you are the expert and experts are what businesses will hire. SOCIAL MARKETING BUSINESS SOLUTIONS
- 23. SO, TO RECAP • Do some soul searching and switch shoes • Now you know why/how you should be doing social media • Now you know who are marketing to • Put The Formula to work! • Q&A SOCIAL MARKETING BUSINESS SOLUTIONS