This 3-day conference focused on 3D signal processing, applying human factors research to different devices, and measuring the user experience of 3D content. The first day included sessions on 3D signal processing and bandwidth issues, effects of post-processing on stereoscopic video quality, and 3D TV viewing safety guidelines. The second day covered applying human factors research to autostereoscopic displays and mobile devices, as well as eye tracking technologies. The third day featured presentations on the persuasive power of 3D narratives, 3D human factors activities in Korea, psychological differences between 3D and 2D gaming, and a panel discussion on the type of human factors research needed by the content creation community.

1.
T
Thursday – Sept. 22, 2011
8:
:30 Opening Rema arks
Riick Dean, Cha airman of the 3D@Home C Consortium
Phhilip J. Corrive
eau, Conferennce Chair
8::45 Keeynote Addre ess
TBBD
9:
:15 SEESSION 1: 3D D Signal Proceessing Bandwid dth is the nam me of the gam me to many se egments of
Reesearch & the e User Experience the broaadcasting indu ustry. Wheth her you are on n the more or
Moderator: Ph
M hil Corriveau the less side of the ga
ame we know w that we can n manipulate
what is bbeing piped in nto homes an nd over satellites,
worldwi de. But what t effect does subsampling and
compres ssion have on n the perception by the bra ain of the
end prod duct? This seession explor res some of th he latest
thinking on solutions to the bandw width issues f facing 3D
content. .
9:
:15 Joorge Caviedes s & Sin Lin Wu
u, Intel's Digit
tal Effects o
of Post‐Proce essing on Ster reoscopic Vid deo Quality
Home Group Post‐proocessing techniques are ef ffective mean ns for
improvin ng video qual lity. For conveentional 2D vvideo, there
exists a w
well develope ed knowledge e base for thee application
of post‐pprocessing teechniques and d for understa anding their
effects o
on video quality. However, , for stereosc
copic 3D
(S3D) viddeo, there is sstill much to learn about t the effects of
post‐proocessing for m multiple views s. In this work
k, we
examine e the effect of f post‐proces ssing when ap pplied to S3D
video ussing the same e fundamenta al techniques commonly
applied tto 2D video. I In particular, we focus on the
enhance ement of cont trast and coloor. The work w will shed
light on tthe practical differences in n range, gains and settings s
for 2D p rocessing wh hen applied to o 3D, as well aas the
identific ation of unique 3D aspect ts which must t be
addresse ed prior to th
he effective ap pplication of post‐
processi ng to S3D.
9:
:40 Namho Hur, ET
TRI The Devvelopment of f the 3D TV Vi
iewing Safety y Guidelines
A reportt on the testin
ng and develoopment of gu uidelines
impleme ented for the Korean mark ket. This repo
ort will
include a
an overview o of why they w
were develop ped and the
reaction
n to their intro
oduction.
10
0:05 SEESSION 2: Ap
pplying Huma an Factors How do device manu ufacturers app ply the resear
rch to their
Reesearch to Di
ifferent Devic
ces product developments? 3D TV is probably the most
Moderator: Ju
M uan Reyes standardd, but what a bout the new w form factorss of 3D
productss? Mobile, in
ncluding phon ne and tablet bring their
own neeeds for under rstanding the user experience. In this
session, vendors will unveil their m
methods of annswering
these qu
uestions and t the improvem ments needed d to move

2.
this mar
rket segment forward.
10
0:05 Paaul Panabake
er, MasterIma
age Autoste reoscopic 3D D Displays for r Mobile Devi ices
oduction of 3
The intro 3D mobile pho ones begins the next
wave of 3D displays t to launch widely into the c consumer
marketpplace in the foorm of autost tereoscopic sm martphones
and tabl et devices. These display ys differ from
m 3D cinema
and tele vision systemms as they pro ovide stereoscopic 3D
viewing without glass ses. This pres sentation revviews the
operatio
on and charac cteristics of th
hese autoster reoscopic
devices, as well as ex
xamining the u unique conte ent
requiremments for qua ality 3D viewing on these d display types.
10
0:30 Br
reak ‐ Visit th
he Technology
y Showcase
10
0:50 Ihhor Petelycky,
, SpatialView Eye trac king and asso ociated techn nologies for ssingle user
auto‐steereoscopic dis splay system ms
This pressentation will focus on describing the a advantages of f
adding aan eye‐trackin ng system to t the auto‐sterreoscopic
display, the role of ey
ye‐tracking in n the system, and some of
the advaantages and d disadvantages s of this approach. Eye‐
tracking has been exp plored by a number of com mpanies for
both lap
ptop and mob bile applicatio
ons, and we w will look at
two impplementations s of this techn
nology.
11
1:15 SEESSION 3: Measuring the User Many ex xperts around d the world are in the proc cess of
Exxperience gatherin
ng quantifiable evidence of f the impact oof 3D viewing g
Moderator: Ch
M hris Haws on huma ans ‐ both to confirm the e effects in makking public
health p
policy, but also
o to understaand the econo omic benefits s
that the boon in 3D c
can bring to nnational econo omies. This
session b
brings togethher leading researchers fro om academia, ,
consorti a and federally funded res search presen nting their
paths annd results.
11
1:15 Soophie Janicke
e, Florida State University The Perssuasive Powe er of Narrativ
ves: Compari ing
Transpoortation in 3DD and 2D
The pressent researchh examines th he relative advvantage of
3D technnology to trannsport viewers into a narrative world
and howw the visual im
magery might t foster transpportation‐
based beelief change. In addition, we explore th he impact of
transporrtation on enj joyment of 3D narratives c compared to
their 2D counterpartss. This work is of particula
ar interest to
content providers inccluding prosoocial messages within
narrative
es.

3.
11
1:40 Dr. Min‐cheol W
Whang, Sang‐Myung 3D Hum an Factors Ac
ctivity (Resea
arch & Standardization) in
n
Univ./3DFIA/KEA Humanfac ctor Korea
Coommittee Chair, Korean Soociety for
Emmotion & Sen
nsibility Ergon
nomics
12
2:10 IN
NTERNATIO
ONAL 3D F
FAIR VIP LU
UNCHEON TB
BD
Master of Cere
M emonies: Rickk Dean
Mini‐Keynote o
M on 3D in the C
Classroom byy Chris Haws
Re
ecognition of
f Internationa
al Cooperation
n
2:
:00 SE
ESSION 3 con ntinues
2:
:00 Ki
iyoto Kanda, NewSight Jap pan & Koichi Update of 3D industr
ry in Japan
Im
mai, 3D Consoortium ‐
2:
:20 hilip Corriveau, Intel & Cha
Ph air, 3D@Homme Update of 3D@Homee Human Fac ctors Activity & Focus
Human Factors s Steering Tea
am
2:
:40 Biin Tang, Direc
ctor, C3D Update on C3D Human Factors Acctivities
3:00 rida State University
Andy Ellis, Flor Psycholo ogical and Ph hysiological D Differences Beetween the
3D and 2 2D Gaming Ex xperience
tudy, we target key psycho
In this st ological and pphysiological
phenom mena impacted d by stereosc copic technolo ogy:
presence e, engagement, immersion n, arousal, an
nd
enjoyme ent. We exam mine these ph henomena in both 3D and
2D users s to effectivelly identify thee unique qual lities
associate ed with “good” 3D games. Our goal is to better
understa and the ways s that these ke ey variables a
are
differenttially impacteed by current gaming featu ures.
3:
:30 Br
reak ‐ Visit th
he Technology
y Showcase
4:
:00 ‐ SEESSION 4: Pa
anel Discussio on: What The gap bbetween rese earch and practice is sizabl
le when it
5:
:15 PM Tyype of Human Factors Res search Does comes to 3D. As we leearn more ab bout how the brain reacts
th
he Content Cr reation Comm munity Need to stereo scopic imagery, we gather r areas for mo
ore research.
orr Want? But how wwill those in t
the creative ccommunity pu ut into
Moderator: Ph
M hil Lelyveld practice t
the information now availa able to them?? As we learn
n
Paanelists: more theere are more n nuances and most stereog graphers and
● Bill Chapmann, Director of 3D others in the creation business kno ow that we haave only
Prroduction, Tu
urner Studios (tentative) begun to tap the innov vative uses fo
or the next dimension for
● Buzz Hays, Soony 3D Techn nology Centerr film and t
television. Th
his panel will discuss how new
● Phil Captain 3D McNally, Imageworks informatiion is conveye ed to the creaative community, how it
(tentative) should bee packaged to o be usable foor the commu unity and
● Howard Pos stley, 3ality Digital what perc centage of crreators will no
ot pay any atttention.
● Sean Connolley, Indiana University
5::45 PM Tour, Dinne
er & Netwo
orking eve
ent So
ony 3D Technology Center & Sony Pictu
ures Lot
6‐
‐7 networking
g & tours
7‐
‐9 dinner

4.
FRIDAY ‐ SEPT 23
8:
:00 AM Fr
riday Morning
g Breakfast
8:
:30 AM kuo Matsumoto, Fujiwara R
Ik Rothchild The 3D new w Wave and n new Trend
Matsumoto
M This presenntation clarifie
es the future of 3D conten nts as a key
for 3D conssumer market t expansion a and contribution to
increase thee 3D business s. In this pre
esentation, FRRL provides
the substannce and quantity trend of 3 3D contents, commentary y
of the conteents delivery format and e evolution ana alysis of
delivery andd platform thhat is diversifyying on the mmedium‐term
perspectivee brought by f format chang ge, resulting s
success of 3D
consumer m market.
9:
:00 SE
ESSION 5: Bin
nocular Visio
on as an The creativ e community y can make as s many 3D mo ovies and
Es
ssential Healt
th Concern television pprograms as they want, bu ut what portio on of the
population really can't see it? Expert ts from the fieeld of vision
answer this s question, as s well as describe the shad des of gray
involved in the answer. They also ex xplore some r related
questions o on children's d development t of 3D capabilities and
how binocu ular vision can n change over a person's lifetime.
Finally, we explore the p public policy implications o of 3D and the
view from t the optometr ric community y.
9:
:00 Dr. Jim Sheedy
y What's pro oviding a supe erb and some etimes, less‐tthen optimal, ,
3D experien nce in the ho ome and the c classroom?
9:
:25 Maureen Powe
M ers, Gemstone Institute Do You Kno ow if the Kids s are OK?
9:
:45 Dr. Dominick M
Maino, OD, ME FAAO,
Ed, Improving B Binocular Vis sion ‐ Creatin ng a Better 3D D Audience
FCCOVD-A; Profe essor of Although th he technology y to produce 3D viewing is s constantly
Peediatrics/Binocular Vision, Illin
nois Eye being impro oved, the sam me cannot be said for the 3 3D viewing
Institute/Illinois College of Opto
C ometry audience. T The human or rganism was n not created to necessarily
be able to a always experi ience simulat ted 3D in an eenjoyable
manner. Th his is not only y true for childdren but also for adults.
The optome etrist, with th
he cooperatio on and support of the 3D
technology and content creators, can n improve the e consumer's
binocular v ision skills to create a bett ter and more appreciative
simulated 3 3D content viewing audien nce. Optomet tric vision
therapy is s specifically deesigned to improve/remed diate all the
visual skills necessary foor single, clear r, comfortable and
binocular v iewing of 3D imagery. By i improving binnocular
vision. we c can create a b better more r receptive 3D v viewing
audience.
10
0:05 Michael R. Due
M enas, O.D., Am
merican Discover W What’s Really Brewing in N New 3D Produ uctions
Optometric Association Hand crafte ed, through n new 3D technologies and the human
experience, , the 3D Public Health Model describes s a unique
vision risk aassessment to ool that includ des you. Learn how this
tool enhanc ces human he ealth, facilitattes learning a
and improves
quality of liffe. More com mprehensive t than the eye chart, and
more palata able and faster than a spe eeding bullet, it provides a
fun facilitatted link to vision care and treatments that have,
until now, p predominantl ly gone unche ecked. Hear how we all

5.
can help mo ore children, adolescents and even adu ults become
and remain n as fully functional as poss sible, lower h
health care
costs and e ven enhance education.
Paanel Discussion & Questioons Moderate ed by Dr. She
eedy
100:30 AM Br reak
100:45 AM SE ESSION 6: Tre
ends in the Human Factors Whe ether being ev valuated by tools or huma ans, the role
Evvaluation of 3
3D Content of po
ost‐productio on evaluation in 3D is criticcal. But what t
Moderator: Pa
M aulette Panto
oja are t
the evaluation factors and d techniques aand can they
be a utomated and reliable? M Methods of ev valuation andd
lesso
ons learned w will be presented in this session.
10
0:45 AM Ju
uan Reyes, Blu
u‐Focus Wha at 3D Testers want to tell Production & & post‐
prodduction crews s
We a always hear aabout how great 3D looks in the
theaaters on the bbig screen or oon a Blu‐ray ddisc on our
big n
new 3D TVs. What we don n’t see is whaat goes into
the p
production of f 3D material to avoid anyy 3D issues
that could negativvely affect th
he 3D viewing g
expeerience. Wha at are some o of the big issues to
avoidd? How do th hey happen? How can the ey be
correected? This ppresentation w will present some of the
most t severe issue
es that can crreate a negati ive viewing
expeerience and describe each in detail so that they are
easyy to understan nd.
11
1:10 Te
ed Kenney, 3a
ality Digital Toolls to take the
e Guess work out of 3D Sh
hooting ‐ the
prommise and the pain
11
1:35 Ba
arry Sandrew
w, Legend 3D (
(invited) 3D CConversion –2 2D‐3D Conversion Warpinng and eye
fatig
gue
122:00 Wrap ‐ UP Adjo
W ourn
1‐‐6 PM Toours of 3D Stu
udios and Pos
st‐Production houses