eXelate is the largest marketplace for audience targeting data. It provides data on consumer demographics, interests, and purchase intent gathered from publisher websites. eXelate helps organize the complex ecosystem of multiple data sellers/exchanges, dozens of buyers like ad networks and agencies, and hundreds of sellers like publishers and social networks. Studies show that using audience data and behavioral targeting in online marketing can significantly increase campaign lift and effectiveness.

1. Insert a hi res logo here

2. digiday 2009
Mark Zagorski Chief Revenue Officer

3. eXelate (n):
the first and largest marketplace
for audience targeting data

4. audience data (n):
consumer cookie-based
demographic, interest and purchase
intent information gathered directly
from a publisher website

5. Data Wild West
bt targeting
analytics
solutions
publisher
retargeting
optimization
publisher data
ad networks
eXchanges
agencies
optimal buying
agency platforms
platforms

9. Commodity
Multiple data sellers / exchanges
Dozens of buyers
- Ad Networks
- Agencies
Hundreds of sellers
-Publishers
-Social Networks
-Commerce sites
Transactions, pricing and valuation
“settle in”; publishers making real $$
©2009 eXelate Media Ltd. Confidential and Proprietary

10. Commodity
Buyers Publishers

12. Data = $$
(cpm / cpuv) data value
unit value
media cpms
available impressions
©2009 eXelate Media Ltd. Confidential and Proprietary

13. The Math
Data Revenue per K UV
+ 8 Pixels (rotated w/ eXelate system)
@$5.00 per pixel / K UV
____________________
= $40 CPMUV/Month
* 8M UV
= $320K / month
©2009 eXelate Media Ltd. Confidential and Proprietary

15. Buying Audience
35% of advertisers with annual
revenues of $500 million or more use BT
... (Forrester 2008)
50% of online marketers using
BT prefer to do so whenever possible…
(Forrester 2008)
©2009 eXelate Media Ltd. Confidential and Proprietary

16. Buying Audience
“Employing multiple layers of data to
hone in on the right online audience,
empowers marketers to spend their
media dollars more effectively and
eliminate “wasted” impressions.”
- Lindsay O’Neill, GM Aperture
©2009 eXelate Media Ltd. Confidential and Proprietary

17. Data works . . .
really

18. Data Works
Most successful campaigns have
achieved lift of more than 2X that of
regularly optimized campaigns
(Forrester 2008)
eXelate’s BT Lab average lifts of
50% – 150% vs. ads
optimized on the same media
©2009 eXelate Media Ltd. Confidential and Proprietary

19. Airline Case Study
©2009 eXelate Media Ltd. Confidential and Proprietary

21. Data Wild West
bt targeting
analytics
solutions
publisher
retargeting
optimization
publisher data
ad networks
eXchanges
agencies
optimal buying
agency platforms
platforms

23. Wrangled!
data optimal buying
publisher platforms
agency
platforms
publisher
optimization
bt targeting
media publisher
data publisher
audience data
management
solutions
agencies
analytics
retargeting
data
publisher data
eXchanges

25. digiday 2009
Mark Zagorski Chief Revenue Officer