I have had a long career in mass media, broadcast communications, and social media. This portfolio is a capsulated look at the social media marketing work I've done over the past decade.

1. SOCIAL MEDIA PORTFOLIO
DANIELLE RICKS
www.daniellericks.com

2. Where to Find Me
Instagram: @daniellericks
Twitter: @daniellericks
LinkedIn: linkedin.com/in/daniellericks
Snapchat: danielle.ricks
YouTube: https://www.youtube.com/daniellericks

3. WORK EXPERIENCE
Social Media Experience: 8+ years
➤ Create and maintain social networks for companies, non-profits and
organizations
➤ Develop in-depth social media strategies and content curation
➤ Produce short-form videos
➤ Manage social media projects
➤ Book and oversee social media blogger/influencer teams
➤ Execute cross-platform, multi-media digital campaigns
➤ Report out on ROI
➤ Provide digital and social media support, direction and training
➤ Develop and manage weekly and monthly social media plans and calendars
➤ Develop social media SOPs (Standard Operating Procedures)
➤ Specialized in developing social media and brand marketing campaigns
➤ Project manage online and offline social media events
Entertainment
Government
Non-profits
Startups
Festivals
Events
Music
Sponsorship
Training
Workshops

4. SOCIAL MEDIA MARKETING
2018
➤ MGM Resorts, International - Global hospitality and entertainment company - FULL TIME
Director, Social Strategy Corporate Communications - Social media management - Led the Social Media team through artful storytelling to drive external and internal engagement.
Developed and executed campaigns across various social media channels such as Facebook, Twitter, and Instagram. Identified and managed the results of social media marketing
campaigns implemented to drive organic, paid and earned social media efforts
2017
➤ Legacy International, Inc. An international capacity building organization specializing in peace-building, social entrepreneurs, leadership training, and dialogue. - CONTRACT
Digital storytelling workshops and Algerian U.S. State Department Outbound Communications delegate
➤ NSBE (National Society of Black Engineers) - An organization dedicated to the academic and professional success of African-American engineering students and practitioners. - CONTRACT
#BlackSTEMLikeMe Campaign - Facebook, Twitter, Instagram, Snapchat, IG Stories, YouTube Micro-site, digital strategy
2016
➤ WHUR- FM Radio - Washington DC's original black, urban, adult contemporary radio station playing the best mix of old school, new music, R&B - CONTRACT
Social media management and engagement
Disney Dreamer Academy with Steve Harvey and Essence Magazine - Facebook, Facebook Live, Instagram and Twitter
Grand Opening of the Smithsonian National Museum of African American History and Culture - Facebook Live
➤ Legacy International, Inc. - An international capacity building organization specializing in peace-building, social entrepreneurs, leadership training, and dialogue. - CONTRACT
Social Media training, digital storytelling, social media guidelines/toolkit, social media engagement- Facebook, Twitter, Instagram, YouTube
➤ Corporate Alley Cat - A company designed to address the unique experiences and needs of people of color in Corporate America. - CONTRACT
Social Media Management - Facebook, Twitter, Instagram, IG Stories, YouTube, Social Media Calendar and LinkedIn
2015
➤ Christoper Street - LA Pride Festival and Parade - Non-profit committed to the goals of human rights, education, outreach and equality - CONTRACT
Led social media engagement and led social marketing efforts for the 45th Anniversary of the LA Pride Festival - Twitter, Facebook, Instagram
➤ Miles Ahead Entertainment - A full-service integrated marketing and broadcast agency - CONTRACT
Managed and supported a team of bloggers, social media influencers and videographers for the press junket an in multiple social channels to include Facebook, Instagram and Twitter
with a combined reach of over five million impressions for:
Essence Music Festival in New Orleans - Video, digital media, social media, Instagram, Twitter Periscope
DC Broccoli City Festival - Digital media
2014
➤ Campaign Consultation, Inc - Works with individuals and organizations -- at the local, state, national, and international levels -- to achieve public policy, issue advocacy, organizational &
business development, media & marketing, and community development - FULL TIME
Social Media Specialist - Deepened the relationship within the AmeriCrops VISTA (Volunteers in Service to America) online community to help market the VISTA brand within the
digital space. Produced and presented weekly online webinars, Developed and managed the community engagement - Twitter, Facebook, YouTube, Flickr, Social Media calendar, ROI,
social media training

5. MGM RESORT INTERNATIONAL
➤ Developed and executed campaigns across various social media channels
such as Facebook, Twitter, and Instagram.
➤ Identified and managed the results of social media marketing campaigns
implemented to drive organic, paid and earned social media efforts.
➤ Collaborated with Brand Marketing, Creative, and Public Relations on
content development and implementation, including images, infographics,
videos, and blogs.
➤ Partnered with internal partners to develop effective social media budgets
to support campaigns and business objectives across a variety of social
platforms.
➤ Managed corporate social media communications
➤ Managed social media crisis communication
➤ Produced, developed and managed the social media activations for
#TheTimeIsNow social media activations and implementations for the
annual Women's Leadership Conference 2018, a signature program of the
MGM Resorts Foundation.
Expanded the Company's brand story across a variety of
social media platforms. Led the Social Media Managers
and Social Media Strategists who developed and
communicated the essence of the Company through artful
story-telling to drive external and internal engagement.

6. MGM Women’s Leadership Conference (WLC) Creative Concept

7. Developed and launched the MGM Foundation Twitter, Snapchat and Facebook
#TheTimeIsNow Activations
Women’s Leadership Conference (WLC)Branding
Worked with the design team on branded graphics, and images for Facebook, Twitter, Snapchat and the WLC website
Snapchat Filter

8. Women’s Leadership Conference (WLC)Video Production
Worked with MGM broadcast teams to produce promotional videos before the conference, Facebook Live
interviews during the event and recap video at the conclusion. In total, the 21 videos produced for the
Women’s Leadership Conference marking the highest performing WLC social engagement videos to date.

9. Women’s Leadership Conference Branding Conference Analytics

10. LA PRIDE FESTIVAL
➤ Aligned social media communication with the overall marketing and
communications strategy
➤ Developed two unique campaign hashtags: #LAPRIDE45, #WeAreLAPRIDE
➤ Developed guidelines and managed the #BrosTakeOver and #5HTake
celebrity Instagram “take over”
➤ Produced an overall social media messaging guideline
➤ Provided a weekly content strategy and monitoring plan for each platform
that served as a roadmap for content curation
➤ Ran preliminary social media analysis to help inform engagement strategy
that was used to increase outreach
➤ Secured a content management tool for content publication, management
and data analytics data
➤ Managed the on-the-ground street team IRL (In-Real-Life) marketing
activation for multiple Festival events that provided the eyes and ears of the
event during the Festival
Managed the social media engagement and led the social
marketing efforts for the 45th Anniversary of the LA Pride
Festival. The social engagement resulted in increased ticket
sales and a combined Twitter, Instagram and Facebook
impression of 34.3 million.

11. Launched the LA Pride Instagram account with the
#LAPride45 and #WeAreLAPride hashtags
LA Pride 45th Anniversary Pride Festival
Worked with
design team on
branded graphics
and images for
Facebook, Twitter
and Instagram

12. LA Pride Pride Celebrity IG Takeover

13. LA Pride Sponsorship Snapshot

14. LA Pride Festival Content Calendar and Celebrity Promotions

15. LA Pride Festival Metrics

16. AMERICORPS VISTA
Full-time, internal Social Media Specialist with Campaign
Consultation, Inc. working on the Corporation for National
and Community Service (CNCS) AmeriCorps VISTA social
and digital media. AmeriCorps VISTA is a national service
program designed to alleviate poverty. President John F.
Kennedy originated the idea for VISTA, which was founded
as Volunteers in Service to America in 1965.
➤ Produced and executed the day-to-day AmeriCorps VISTA social
media channels for Facebook, Twitter, LinkedIn, and YouTube
➤ Helped the VISTA community discover critical online resources and
tools via the AmeriCorps VISTA closed source website
➤ Produced, wrote and co-presented 32 VIST webinars (online
workshops)
➤ Wrote weekly, Monday - Friday social media plans, quarterly reports,
and weekly briefs which included social media metrics and analytics
that informed social media outreach
➤ Developed and maintained social media guidelines
➤ Provided social media training to stakeholders and staff
➤ Managed successful photo and video contests
➤ Managed and developed Facebook Q&A sessions, live tweet-chats,
and email campaigns that supported outreach goals
➤ Worked with internal graphic design and external development
teams on both online and offline media communications

17. A 6-month at-a-glance report during my five
years as the Social Media Specialist for
Campaign Consultation managing and leading
the AmeriCorps VISTA social media outreach
and engagement.
AmeriCorps VISTA Social Media Engagement

18. VISTAs host a workshop on “Life after VISTA”.
62 potential partnerships based on 2 Meetups so far.
VISTAs contact others from Meetup.
Over 80 organizations have been represented at a VISTA Meetup.
VISTAs hear about Meetup.
So far 100 VISTAs, Leaders and Alumni
have joined the VISTA Meetup site.
1
3
4
5
VISTAs go to Meetup.
To date, over 150 VISTAs, Leaders, Supervisors,
and Alumni have attended a VISTA Meetup.
VISTAs return to their sites.
Here's what they are saying about the Meetup "I think
this was great. I got some good ideas for other VISTAs
and had the opportunity to share more about what
[our organization] is. I believe the more we are able
to have networking events like this, the better.
Thanks again for hosting and setting up this opportunity."
VISTAs organize the next Meetup.
3 VISTAs have already planned their next VISTA Meetup,
20 State Office representatives attended a call about
hosting a local Meetup, and there are plenty more to come.
6 2
AmeriCorps VISTA Print Materials
Managed design and
content elements with
the internal graphic
design team

19. ESSENCE FESTIVAL 2015
➤ Oversaw the MAE video and digital content for the sponsored daytime
activation
➤ Worked with the MAE on-site field producer and videographer on
assigned coverage and digital messaging associated with social posts
➤ Provided digital coverage with the designated sponsor and EF hashtags
➤ Managed nightly video recap posts
➤ Led the team of bloggers and influencers for the media press junket
and social posts
➤ Posted across social platforms
➤ Conducted interviews and coverage of pre-determined celebrity guests
that came into the Essence Festival media center
➤ Provided a social media report
Subcontracted by Miles Ahead Entertainment (MA) to
manage and support a team of bloggers, social media
influencers and production staff for the daytime Essence
Festival 2016 activation. Instagram, Twitter and Periscope
produced a combined reach of over five million impressions.
Messaging was developed to align social media engagement
with the Essence Festival PR and sponsor initiatives; Ford,
P &G (My Black is Beautiful), Verizon and McDonalds.
Key hashtags included #ESSENCEFest, #FordUp, #MBIB,
#AllTogetherBeautiful, #365Black and #VerizonLive.

20. Essence Festival 2015 Social Engagement

21. Essence Festival2015 IG posts and Twitter Posts

22. LEGACY INTERNATIONAL, INC.
➤ Promote the launch of the first-ever U.S. Department
of State Emerging Young Leaders Award
➤ Inform the public about the ten Emerging Young
Leaders’ stories and leadership abilities via social
media
➤ Highlight programs administered by Legacy
International
➤ Increase Legacy International’s online presence
➤ Provide social media training and guidelines
Developed and executed the Social Media strategy for
the Emerging Young Leaders Award, an initiative of
the U.S. Department of State’s Bureau of Educational
and Cultural Affairs organized by Legacy
International, Inc. The EYLA strategic social media
plan was developed to achieve the following goals:

23. Legacy International - U.S. State Department Emerging Young Leaders

24. Related Link: https://www.youtube.com/watch?v=ztnbDN-TJpw
The social media plan was a coordinated effort in the promotion and engagement of the Emerging Young Leaders via
Facebook, Twitter, Instagram and LinkedIn social channels. The #EYLeaders hashtag reached over 14K impressions
over a 30 days. The outreach offered the Awardees a way to use social media to elevate their efforts to the U.S. online
audience as well as a means to share their experiences with their networks in their home countries.
Legacy International - U.S. State Department Emerging Young Leaders

25. NSBE #BLACKSTEMLIKEME
In a partnership between NSBE and the U.S. Air Force, launched
the National Society of Black Engineers (NSBE) “Black STEM Like
Me” social media campaign. The campaign focused on African
American leaders and experts that encourage college-age students to
choose a profession in STEM (science, technology, engineering, and
math) and to look at the U.S. Air Force and a career option. The
audience was made up of young African American students (18-24
years) attending universities and colleges nationwide with an
emphasis on Historically Black Colleges and Universities (HBCUs),
specifically targeting STEM students.
➤ Produced, developed, managed and executed every phase of the NSBE
Black STEM Like Me campaign.
➤ Oversaw and executed the Black STEM Like Me multi-platform social
media marketing campaign
➤ Hired and managed the team of bloggers and influencers
➤ Hired and led the Social Media Community Manager
➤ Posted to Facebook, Instagram, Snapchat, YouTube, Twitter and a
microsite specifically developed for the campaign

26. #BlackSTEMLikeMe Campaign Social Posts

27. #BlackSTEMLikeMe

28. WHUR- FM RADIO
➤ Developed and managed daily social media posts for
Facebook, Instagram and Twitter leading leading up to the
Grand Opening of the Smithsonian National Museum of
African American.
➤ Provided social media support and live-streaming for Disney
Dreamer Academy with Steve Harvey and Essence Magazine
at Walt Disney World in Orlando.
➤ Provided live-tweeting and live-streaming for local events as
assigned.
https://www.youtube.com/watch?v=rcHPGlyQqUQ&feature=youtu.be
Worked with the Washington, DC Radio
Station to provide social media support on
for various events.

29. Disney Dreamer Academy with Steve Harvey and Essence Magazine
Related Link: https://www.facebook.com/pg/963WHUR/videos/?ref=page_internal

30. CORPORATE ALLEY CAT
Corporate Alley Cat is an online community that addresses the
nuanced needs and experiences of people of color in corporate America.
Worked with Corporate Alley Cat over a three months to grow the
company’s social media profile and digital footprint.
➤ Developed a social media content strategy Facebook
Twitter, and LinkedIn
➤ Produced and designed Twitter Tweetchats, branded
graphics, Facebook Live videos and repurposed webinar
videos into a digital content strategy.
➤ Social engagement grew Corporate Alley Cat’s audience
by 82.7%; messages sent increased by 668.5%, the
number of messages received rose by 784.2%, total
impressions increased by 48.1% and the number of
engagements across the three channels rose by 258.4%.

31. Corporate Alley Cat Social Engagement

32. Let’s Connect…
Instagram: @daniellericks
Twitter: @daniellericks
LinkedIn: linkedin.com/in/daniellericks
Snapchat: danielle.ricks
YouTube: https://www.youtube.com/daniellericks
Email: danielle@daniellericks.com