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Atrapalo is a travel agency which also offers other leisure activities dealed and administered
through internet. Their philosophy is to find and offer the best promotions for your free time
at the best market Price. To accomplish their business they use the internet electronic
commerce world focused on the sectors of travel agencies, flight agencies, hotels, car
renting, shows, activities and restaurants turning their promotions and transforming their
surplus in Internet offers.
Atrapalo was planning to promote a leisure activity located in “La Rioja” ,
Spain. They wanted to use their social networks to spread their offer.
Therefore, they needed an application that would be able to create
engagement between the community while their fans may discover the
charms and details of the destination region.
A branded game was the best option to promote their new deal.
Consumers have the opportunity to compete to win a trip to La Rioja
through a game entirely inspired by the place. An original and
effective way to advertise an offer with a maximum level of detail.
Players would end the game with an accurate idea of what kind of
trip Atrapalo can offer.
Atrapalo designed a Facebook campaign that lasted 10 days. A total of 1866 players had the opportunity to
discover the region of La Rioja through the game. Generating over 230,000 game interactions on
Facebook with a brand time impact greater than 4000 hours. Atrapalo continues to use games in other
digital campaigns with great results. Discovering a new way to create digital campaigns that reach with
their social and mobile consumers.
The online fashion group was created in 2006 with the launch of Privalia, a private club offering
flash sales of products from leading brands at exceptional prices and exclusively to its members.
Privalia, currently with over 15 million members around the world, achieved in 2012 a turnover of
422M€, which meant a 32% increase in comparison with the previous year. Therefore, Privalia’s
leadership in all the markets where it operates (Spain 2006, Italy 2007, Brazil 2008 and Mexico
2010) has been consolidated and the company is now a clear reference for its sector. The Group
employs a team of around 1000 people all over the world.
Privalia was about to get 2,5M Fans in their Facebook Pages and
they wanted to engage their community throught an original and
festive campaign where Privalia could reward the audience with all
kind of gifts and prizes to their fans.
Our advergames were the solution used for Privalia that best fit with all their
needs. A social game had the power to engage all the audience and Privalia
could distribute all kind of gifts in a funny and original way. Thanks to our
dynamic campaigns, Privalia was able to change all prizes.
Privalia organized a great social party with more than 18.000 players . The campaign had an excellent brand impact, high
engagement and virality with more than 80.000 participations, 10.000 direct invitations and the joy and loyalty from who
played the game during this week. The marketing team of Privalia did a fantastic job with our platform having the
opportunity to create awesome branded games in the future.
Carritus.com is the online supermarket for savers. Compare prices in your online
shopping and save up to 40% on the final price. In Carritus you can find all the
supermarkets that have online sales: Auchan, Caprabo, Carrefour, Condis, El Corte
Inglés, Eroski, Mercadona and Hipercor. Carritus.com has no relationship with the
supermarkets that appear on your page.
A marketplace like Carritus always cares about their online
community and they want to create an innovative and original
campaign with high awareness in order to generate engagement
and promote their services.
Creating a social game with our advergame platform was the
solution that Carritus used to get an effective marketing
campaign which delights their costumers with a challenging
game while they had an opportunity to show their products and
explain to the players whats Carritus about.
More than 350 new potential customers joined the Carritus Community and a total of 650 players enjoyed a lot
with Memorytus. Carritus saw a remarkable return on its social media investment and discovered an excellent
way to advertise their best products and services.