1. Business
Communication
Zaheer Qazi
Consultant English and Academic Quality
zaheer.qazi@gmail.com/ 0300-9475281

2. Introduction to
Business Communication
Anam Hanif

3. A three letter word?
What is the most important, the
subject, and the object of today’s
training?

5. The objective of the course
This course is designed to help students learn business
communication (both written and oral skills), they need to
be successful in their professional lives.
Successful completion should make the
participants familiar with the
real professional communication issues.

6. Why Study Business Communication?
Five ways that make a difference
1. The themes are diverse, where you’d get a more chances to participate
2. It’s more practical to write tests, emails, memos, letters
3. You will have a chance to practice your oral presentation skills, being
extensively used in business world.
4. You may learn a slightly different style of writing and speaking: that is,
your own
5. Unlike assignments in other courses, business communication focuses
on the response you elicit from your reader or listener.

7. Expectations
1. Learn something new each day
2. Discussion and dialogue on relevant issues
3. Practical present-day exercises and class work
I want to…
I’d like some…
There should be…

8. Find Someone Who:
1. has two brothers and two sisters
2. has eaten Mexican food
3. drinks coffee, coke or lassi daily
4. has the least/ most amount of money in the pocket
5. hates someone in the family
6. comes from farthest away
7. won‘t get married ever
8. works out at the gym regularly
9. is very bad at time management
10. has been abroad

9. What is business?
 An organization or economic system where goods and services are
exchanged for one another or for money.
 a person's regular occupation, profession, or trade.
 ” An activity that meets the needs and desires of the community
economic and organized a company to engage in such activities.”
Musselman and Jackson)

10. And communication…?
 Communication comes from Latin word “Communis” meaning common.
 Communication is a process that involves the transfer of information,
ideas, emotions, feelings etc. between people.
 The word “Communication” includes all the procedures by which one
mind effects another. (Clauds Shannon and Weaver)

11. Communication is
 an exchange between two…

12. So the Business Communication is
 The communication in business context.
 The communication for the purpose of business
 Business communication is the sharing of information between people
within and outside the organization that is performed for the commercial
benefit of the organization.
 It can also be defined as relaying of information within a business by its
people.

13. Why do we Communication?
The purpose of
communication is
to:
1. stimulate action
2. give information,
ideas, or feelings
3. establish links or
relationships with
others

14. Types of Communication
1. Intra personal: within yourself; Intrapersonal communication is the
communication occurring in the mind of an individual.
2. Interpersonal: exchange of information, feelings, and meaning through
verbal and non-verbal messages: it is face-to-face communication.
3. Extra personal: with animals or plants: Extra Personal Communication
is that way of communication in which a human interacts with other
species, e.g., talking cats, shouting at a toaster, talking to themselves,
or praying to God.
4. Mass communication: the imparting or exchanging of information on a
large scale to a wide range of people like advertisement,
announcements or TV broadcast

15. Flow of Communication

16. Downward Communication
 Organizational decision are made at top level and then
flow down to the people who carry them.
 Employees become motivated and more efficient.
 It increases satisfaction.
 They need clear job directions, safety rules, facts about
organizational strategies, products, and viewpoints on
important controversial issues.

17. Upward Communication
 Upward communication is the flow of information from
subordinates to superiors, or from employees to
management.
 Upward communication can be both formal and informal.

18. Horizontal Communication
 Horizontal flow enables two departments or two people
to function properly.
 It solves problems, performs job duties, prepares for
meetings and cooperates on important projects.

19. Informal Internal Communication
 Every organization has an informal communication
network – a grapevine – that supplements official
channel.
 It is important source of information.
 It is casual conversation of an organization.

20. Formal External Communication
Communication that takes place between two or more
than two organizations is called external communication.
The right letter, proposal, report, telephone call, or
personal conversation can win back an angry customer,
create a desire for a firm’s product or services, encourage
collections, motivate performance and in general, create
goodwill.
Formal
External
Planned communication with outsides, memo, letter,
Report, e-mail, Faxes that follow company’s chain of
Command.
Casual Communication among Customers, suppliers,
investors, e-mails, face to face conversation, phone calls,
discussions

21. Various Aspects of External Communication

22. Communication Process Model

23. Barriers
 Culture
 Distance
 Education
 Gender
 I.Q.
 Interest
 Language
 Mental
 Noise
 Stress
 Time

24. Goals of business communication
 Revelation & understanding: The message must be
clear that the receiver understand it as the sender
means to reveal something and to be understood
 Response: There must be a reaction; positive, neutral
or even negative
 Relationship & Goodwill: Focusing on people involved
in communication; positively, personally and
professionally. The sender ensures presenting the quality
of company’s products, services and personal positively.

25. communications time?
We spend approximately
70% of our time
communicating with
others.

26. Trends in new workplace
 More participatory management
 Increased emphasis on teams
 Heightened global competition
 Innovative communication technologies
 New work environments
 Information as a corporate assets

27. Communication?
 Communication is a never ending process.
 We communicate consciously and deliberately.
 We communicate with gestures.
 Non-verbal communication is silent.
 We communicate with facial expressions.
 Signs and symbols are also communicating with us.
 Message sent is the message received.

28. Communication:
Body Language = 55 / Tone = 38 / Words = 07

29. Making Messages Effective
Clear
Correct
Complete
Brief
Tactful
CBT

30. Making message effective
 KISS
 Keep
 It
 Short
 Simple

31. All the best for your future..
Allah bless you…