DIG Day - RapLeaf

Digital Innovation Day Engauge | Rapleaf Customer Enrichment, Acquisition, and Personalization Strategies with Rapleaf October 7, 2010

Rapleaf | Profile NASCAR Fan Food Network Fan I Like cats ,[object Object],[object Object],[object Object],[object Object],Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized experience – whether online or offline. Consumers should see the right content at the right time, every time, and thereby getting a better, more personalized service. To achieve this, we help companies gain insight into their customers, engage them more meaningfully, and deliver the right message at the right time. We also help consumers understand their online footprint. Headquarters: San Francisco , CA Sales Offices: New York, NY Chicago, IL Confidential RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION 10/7/2010

Rapleaf| The Ecosystem Online Offline Social Networks Business Networks Location Based Services Blogging / Microblogging Media Sites Commerce / News Sites Partner Monitoring / Listening Partner SM Content Platforms RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY [email_address] Confidential Traditional Data and Marketing Companies

Marketing Data | Have 'Hand' in Transparency WEIGHT? Social influence and score WITH WHOM? Friends and associates WHERE? Social sites used and where they engage online WHAT? Interests, affinities, lifestyles, products, and more. WHO? Demographics, occupation, income, and more. Confidential 10/7/2010 RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION Who What Where Whom Weight With Customer

Marketing Data | Process Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential 10/7/2010 RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$$ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enrich Relationships | Boost Action & Engagement Confidential 10/7/2010 RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION $$

Customer Acquisition | Offline & Online Boost spend efficiency Increase brand visibility Improve effectiveness Reach your ideal audience online and off Direct Mail Targeted Display ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential 10/7/2010 RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION

[object Object],[object Object],[object Object],1) Existing customers and prospects 2) Existing social media fans and followers 3) “Look-alike” consumer models 4) Friends of existing customers or fans 5) 400+ standardized segments (demographics, lifestyle, financial, in-market, lead scores, etc) Targeted Display | Ideal Acquisition Solution Confidential 10/7/2010 RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION Connect with the Right People Our Online Network All IAB Media Standards Supported

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Targeted Display | Bulls-Eye Level Precision Confidential 10/7/2010 RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION

Personalization | Relevance is Key Confidential 10/7/2010 RAPLEAF | MARKETING DATA | ENRICH RELATIONSHIPS | CUSTOMER ACQUISITION | TARGETED DISPLAY | PERSONALIZATION ,[object Object],Rapleaf Data 27 / M / New York Tech, Social Media Young Digerati (Non-PII) Cookie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Please contact: Vivek Sodera Co-Founder / Business Development Email: [email_address] Twitter: @vsodera Direct: 510.919.6221 Confidential 10/7/2010 Phil Davis General Manager Email: [email_address] Twitter: @PhilDavis1966 Direct: 224.456.2300

DIG Day - RapLeaf

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