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The ROI of Twitter: Calculating Social Media Value

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DGdesign
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The ROI of Twitter By Danielle Glick @SocialMediaDFW @Dallas_Foodie
Get Social NOW ,[object Object],[object Object],[object Object],[object Object],[object Object]
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First, some context
Where I’m Coming From ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do you have similar clients? RAISE YO PAWZ Image courtesy flickr.com/photos/cgandolfo
The ROI Gap
The Value of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Gap ,[object Object],[object Object],[object Object],[object Object]
Translated into Biz Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
$ The Dollar Value $
2 Numbers to Calculate ,[object Object],[object Object],Image courtesy aatomsmith.typepad.com
The Short Value of One ,[object Object],[object Object],[object Object],[object Object]
The Long Value of One ,[object Object],[object Object],[object Object],[object Object],[object Object]
Value of Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
Link Tracking
3 Things You Need to Know Images courtesy bit.ly Social interactions Traffic sources Total clicks
Link Tracking Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Promotions
Twitter Promotion Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real Examples Images courtesy DGdesign LLC
Influencers
Identify Your Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Engage Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Generation
Set Up a Listening Station ,[object Object],[object Object],[object Object],[object Object],[object Object]
What should you do next?
Track Your Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take Action Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect With Me ,[object Object],[object Object],[object Object],[object Object],Scan with i-nigma app

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