1. Domain Forte Profile Summary
Sales & Marketing
Channel Management
Business Development
Strategic Planning
Promotion Campaigns
Partner Training
Revenue Generation
Relationship Management
People Management
Offering over 30 years of commendable success in spearheading Sales
& Marketing Operations and Channel Management; accomplishing
breakthrough sales objectives while creating unique promotion strategies
and managing business relationships
Led innovation and optimization across channels to continuously
improve/enhance company offerings and customer experiences
Leveraging skills in designing, implementing and monitoring strategically
focused sales plans for creating advantage to both the company and
business partners
Awarded the ‘Best Region’ in 2011 for attaining the highest sales growth
in Petronas Lubricants.
Recognized for achieving the highest sales in India for Gulf Oil
Corporation Ltd. and augmenting internal growth by 40%
Resourceful in managing business volumes of up to INR 150 crores p.a.
in Gulf Oil in 2009-10.
Defined & drove distributor-specific marketing activities and sales
programs as required by the business
Gained recognition for providing training to 78 internal staff & 54
external (Distributor Sales Representative) on Technical & Product
Training across India
Played a pivotal role in developing channel marketing strategies and
managing programs to highlight the strengths of each account
A strategist & implementer with recognized proficiency in spearheading
business to accomplish corporate plans and goals successfully
Personal Details
Date of Birth: 6th
September 1966
Languages Known: English, Hindi,
Marathi, Gujarati, Tamil, Malayalam
and Kannada
Address: 17, Plot No 180, Shivgeet,
Opp. Union Bank of India,
Garodianagar, Ghatkopar (E), Mumbai-
400077
Education
M.B.A. (Marketing) from Sikkim Manipal University, Mumbai in 2013
B.Sc. from University of Bombay,
Mumbai in 1987
Certification
‘Train the Trainer’ by LEAD Academy-PETRONAS- Malaysia in Sep’14
DEVDAS SAMBHAT
Regional Sales Manager
Achievement oriented professional targeting assignments in Sales & Marketing with an
organization of high repute in FMCG industry.
devdassambhat@rediffmail.com +91-9833060455

2. Work Experience
Apr’16- till date Pensol Industries Ltd., Mumbai
Regional Sales Manager-South India
Key Result Areas:
Driving the sales operations across Southern India while consistently achieving business targets as well as identifying
new business opportunities and implementing plans for aggressive market penetration.
Accountable for the entire gamut of activities pertaining to primary & secondary sales, marketing and business
development of Automotive & Industrial Lubricants in South India comprising of Karnataka, Tamil Nadu, Kerala,
Andhra Pradesh & Telangana.
Developing wide network of channel partners to ensure adequate market reach & capitalize on emerging market
opportunities; adept in recruitment & development of new channel partners.
Ensuring timely service delivery as well as collections from the clients within the stipulated credit period while
managing the distribution system of the company & maintaining smooth operations across the units.
Managing the team while training them for the professional & work developments. Solving the team’s concerns and
grievances while providing them with various accolades to motivate them on regular basis.
Responsible for the Mechanic Loyalty Programme with a team of Dealers, Distributors & Mechanics; ensuring
accomplishment of overall revenue profit targets.
Highlights:
Responsible for the Region’s overall sales volume of 120 Kilo liters/ month & managing the regional support functions
including accounts, credit control, logistics, C&F agents & administration.
Handling a team of 4 Area Managers, 1 Asst Area Manager & 8 Sales Executives. Generating sales through 57
Channel Partners across the 5 States of South India.
Appointed 15 Automotive Distributors, 2 Industrial Distributors & 1 Corporate Customer- M/s. Simpson & Company
Ltd- Chennai in the past 1.6 years. Have been supplying 8 tons/month customized Grease to Simpson since Dec’16.
Have generated 75 KL/ month business from Industrial Distributor appointed in Kerala since Sept’16.
Previous Experience
Apr’10- March’16 Petronas Lubricants (India) Pvt. Ltd., Mumbai
Apr’10-Dec’11 Regional Sales Manager
Dec’11- March’16 Channel Marketing Manager
Key Result Areas:
Enhancing the partner business readiness process through the formation and leadership of a team for developing
business requirements, coordinating system testing, designing & delivering partner training
Defining product/channel marketing strategy, including development of channel marketing activities in accordance
with overall business goals and objectives
Leading the channel partner programme with a team of Dealers, Distributors and Value Added Resellers; ensuring
accomplishment of overall revenue profit targets
Achieving top-line targets (volume & revenue) with eye
on profits; negotiating terms of business with channel
partners, Stock Keeping Unit (SKU) range, product
display, in-store brand visibility & payment terms
Supervising top-line, margins, channel management /
motivation, conceptualization / implementation of sales
promotion programs and partner marketing activities
such as tradeshows, campaigns and other promotional activities
Identifying the most appropriate sales channels to sell company products and services by developing a methodology
to determine the best routes-to-market
Collaborating with multiple stakeholders like Field Channels Sales Vice President, Channel Directors, Field and Inside
Channel Managers for building demand for partner resourced revenue sales progression

3. Highlights:
Created an exceptional business plan, organization and sales infrastructure which maximized team effectiveness
through the rollout of ‘Technology based Loyalty Programme’ for the Mechanics in selected markets (SMS driven
tertiary sales tracking by the mechanics enrolled in the Programme) which augmented the sales from INR 84 Lakhs to
INR 584 Lakhs in 20 months
Gained recognition of enrolling 6500 mechanics in the ‘Technology
based Mechanic Loyalty Programme’ PAN India, with 3000
mechanics regularly active every month and generated a tertiary
volume of 300 KL
Administered the field activities in 60 top volume distributor areas
PAN India (15 in each region) for achieving secondary & tertiary
sales targets
Conducted an analysis of all SKUs’ trends on a monthly basis and
ensured adherence to various parameters including costing,
schemes, gross / net pricing & EBIDTA during 2013-14
Ensuring successful implementation & in-depth understanding of
Distributor, Dealer and Mechanic elements by travelling 15 days a
month across various markets
Steered the ‘Road Show-Promotional Campaign’ for mechanics in
major cities across India for promoting the Top 3 Brands in Jun’12
Received the ‘Best Region’ Award in 2011 for achieving a highest
business growth of 88%
Initiated channel development activity in One (West) region;
developed a strong indirect channel network in these regions; the
channel network contributed to 46% of total sales in the region
Contributed in the recruitment of 4 new Area Managers in 2010
from 3 competitions; managed an additional responsibility of
administering the 4 Area Managers & volume sales of average 70
KL per month
Spearheaded a team of 7 Area Managers with total sales volume of 200 KL per month in Dec’11
Led the expansion of channel & distribution network in the Up Country Markets by appointing 28 Distributors in
Western India 2010-11 (Retail) and accomplished steady increase in sales year after year
Crafted a channel program that increased the number of dealers from 156 to over 327 in Western Region in 2011
Successfully managed the OEM aftermarket sales inclusive of New Holland Tractors & Ape Piaggio Genuine Oils;
supervised a dealer network of 216 Dealers (NHI- 98 & Piaggio-118)
Apr’06-Mar’10 Gulf Oil Corporation Ltd., Mumbai as Regional Business Manager
Highlights:
Worked as an independent Profit Centre and spearheaded the regional support functions including accounts, logistics,
company operated depots, C&F agents, administrative & marketing personnel; directed a team of 60 members
Directed a gamut of operations including primary & secondary sales, marketing & business development of
Automotive & Industrial Lubricants in Western India including Maharashtra, Gujarat, Madhya Pradesh & Chhattisgarh
Singlehandedly managed a business volume of INR 150 Crores per annum of Western India
Administered a team of:
o 4 Area Business Managers, 8 TBMs as well as 18 Business Executives for overall
sales operations
o 18 members in Support Function of Regional Accounts & 8 Company warehouses
Gained recognition for:
o Achieving a record of the highest sales in India of INR 150 lakhs, in 2 Wheeler
Four Stroke Oil (Pride 4T Plus) at an average of 75 Kilo liters per month in 2008-09 with a growth of 40%
internally
o Promoted 4 BEs’ to the position of TBM & one TBM to the position of ABM

4. Mar’04 –Mar’06 Torrent Pharmaceuticals Ltd., Ahmedabad, as Zonal Manager
Highlight:
Single handedly managed a team of 2 Regional Managers based at Ahmedabad & Nagpur, 6 Field Managers & 27
Medical Representatives
Nov’98-Mar’04 Dr. Reddy’s Laboratories Ltd, Hyderabad as Regional Business Manager
Highlight:
Successfully managed a team of 5 Area Managers & 29 Representatives
Recognized for promoting 5 Med Reps to the position of Front Line Manager & 1 Front Line Manager to the position of
Second Line Manager in 5 years
Jun’94-Nov’98 SUN Pharmaceuticals Industries Ltd., Mumbai as Regional Sales Manager
Highlight:
Spearheaded a team of 4 Area Managers & 13 representatives
Mar’89-June’94 Glaxo India Ltd., Mumbai
Medical Representative was based at Akola, Maharashtra & Rajkot, Gujarat
Sept’87-Mar’89 American Remedies (P) Ltd., Chennai
Started career as a Medical Representative in Mumbai City
IT Skills
Microsoft Office
Internet Applications
Windows Operating System
Trainings
“Relationship Management Programme” conducted by Prof. Homi Mulla (HRD Consultant)
Enhancing Sales Force Performance”- IIM- Ahmedabad
“ Middle Management Development Programme”- Competency Module conducted by M/s. Guru Management
Consultants in Goa for Middle & Senior Managers of Gulf Oil
“Finance for Business Personnel” conducted by Prof. Patkar for Middle & Senior Managers of Gulf Oil
Training Programmes & Workshops related to Team Building organized by Mercury Goldmann, Bangalore
Residential Training Programme on Conflict Management & Communication at ASCI-Hyderabad