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Welcome to the A10 Center
Location
Catchment Area



                                           The potential
                                           catchment area
                                                     Zone I
                                                      Core
                                             Driving = up to 5 min
                                             approx. 42,500 people
                                                    Zone II
                                                     Local
                                              Driving = 5-15 min
                                            approx. 292,800 people
                                                      Zone III
                                                     Regional
                                              Driving = 15-30 min
                                            approx. 298,000 people
                                           Total
                                           Zone I-III 633,300 people
                                                    Zone IV
                                              Extended Regional
                                              Driving = 30-45 min
                                            approx. 518,000 people
                                           Total
                                           Zone I-IV 1,151,300 people




          Source: GfK Daten; Status 2008
Märkisches Zentrum
Competition Berlin                  MZB

                                                        LCB
                                           Rathaus-Center                             Kaufpark
                                           Pankow                                     Eiche Süd
                    Hallen am                                                   EGB
                    Borsigturm                    Schönhauser
                    Tegel                 GBB
                                                  Allee Arkaden
      Spandau Arcaden                         Fachmarktzentrum Brunnenstr.ACB
                          Müllerstraße
                          Wedding
                                Turmstrasse                                        Helle Mitte,
                                       Alexa                                       Hellersdorf
                              Alexanderplatz                        RIB
              Wilmersdorfer Straße         Anschutz
              Charlottenburg POB           Ostbahnh
                                 Friedrichstrasse
                                           of      Biesdorf-Center
          Wilmerdorfer Arcaden
                       Ku‘damm/Tauenzien
                             Tiergarten/Charlottenburg
                                             Forum Neukölln
                                      Tempelhofer Hafen
                     Schlossstraße
                     Steglitz                                                   Forum Köpenick
         Schloss-Strassen-Center
                                                Gropius-Passagen
            Forum Steglitz                      Neukölln
            Das        Boulevard Berlin
                  Schloß




SCP


                                        ECE-CenterWettbewer
                                                     A 10 -
                  ECE-Center
                           Wettbewerb
                                    Wettbewerb geplant
Facts & Figures

    Areas in qm:


    Retail            66,400

    Service             5,600

    Catering            4,000

    Entertainment     16,300

    Ancillary areas   27,000




    Total             119,300
Erweiterung A10 Center



    Parking                   approx. 4,000


    Shops                      approx. 200


    Jobs                      approx. 1,400


    Occupancy                        100%

    Turnover                   €180 million


    Grand opening/Extension      1996/2011
Floor Plan

    Ground floor




1st floor




            Shops

            Anchor tenants

            Mall
Sector Mix

                                in % of lettable space



             entertainment /                             department
                 leisure       Other                       stores
                   13%          6%                          18%
       catering
                                                                 food
         4%
        service                                                   2%
          2%


                                                              fashion
               non-food                                         24%
                                                health & beauty
                 28%
                                                      3%
Refurbishment of the „Old“ Mall
Demographic Data


                           Purchase                  Unemployment                Inhabitants
            Inhabitants                 Centrality                  Foreigners
                          power index                    rate                      / sqkm




Landkreis
 Dahme       161,853         95.4          111           7.1%          5%            72
Spreewald




 Berlin     3,443,570        93.86       110.79         14.2%         13.8%        3,890
See you soon in the A10 Center!




A10 Center

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Catchment Area and Demographics of the A10 Center

  • 1. Welcome to the A10 Center
  • 3. Catchment Area The potential catchment area Zone I Core Driving = up to 5 min approx. 42,500 people Zone II Local Driving = 5-15 min approx. 292,800 people Zone III Regional Driving = 15-30 min approx. 298,000 people Total Zone I-III 633,300 people Zone IV Extended Regional Driving = 30-45 min approx. 518,000 people Total Zone I-IV 1,151,300 people Source: GfK Daten; Status 2008
  • 4. Märkisches Zentrum Competition Berlin MZB LCB Rathaus-Center Kaufpark Pankow Eiche Süd Hallen am EGB Borsigturm Schönhauser Tegel GBB Allee Arkaden Spandau Arcaden Fachmarktzentrum Brunnenstr.ACB Müllerstraße Wedding Turmstrasse Helle Mitte, Alexa Hellersdorf Alexanderplatz RIB Wilmersdorfer Straße Anschutz Charlottenburg POB Ostbahnh Friedrichstrasse of Biesdorf-Center Wilmerdorfer Arcaden Ku‘damm/Tauenzien Tiergarten/Charlottenburg Forum Neukölln Tempelhofer Hafen Schlossstraße Steglitz Forum Köpenick Schloss-Strassen-Center Gropius-Passagen Forum Steglitz Neukölln Das Boulevard Berlin Schloß SCP ECE-CenterWettbewer A 10 - ECE-Center Wettbewerb Wettbewerb geplant
  • 5. Facts & Figures Areas in qm: Retail 66,400 Service 5,600 Catering 4,000 Entertainment 16,300 Ancillary areas 27,000 Total 119,300
  • 6. Erweiterung A10 Center Parking approx. 4,000 Shops approx. 200 Jobs approx. 1,400 Occupancy 100% Turnover €180 million Grand opening/Extension 1996/2011
  • 7. Floor Plan Ground floor 1st floor Shops Anchor tenants Mall
  • 8. Sector Mix in % of lettable space entertainment / department leisure Other stores 13% 6% 18% catering food 4% service 2% 2% fashion non-food 24% health & beauty 28% 3%
  • 9. Refurbishment of the „Old“ Mall
  • 10. Demographic Data Purchase Unemployment Inhabitants Inhabitants Centrality Foreigners power index rate / sqkm Landkreis Dahme 161,853 95.4 111 7.1% 5% 72 Spreewald Berlin 3,443,570 93.86 110.79 14.2% 13.8% 3,890
  • 11. See you soon in the A10 Center! A10 Center