12. ‘As the boring, routine purchases will be done
online or automatically replenished, we’ll never
have to traipse around supermarket aisles to buy
toilet paper or bleach’
Natalie Berg, founder, NBK Retail
18. There will be fewer malls - that’s a fact. But what’s
interesting is what’s happening to the good malls.
They’re evolving and, frankly, they’re packed.”
Ken Morris, principal, Boston Retail Partners
32. Augmented retail
‘At some point we’re going to look back and
think, how did we not have a digital layer on
the physical world?’
Greg Jones, director of VR and AR, Google
40. Kas notiek ar onlainu?
“Who goes to Amazon to be
inspired? Insane people do! You
need something experiential”
Lara Morrero, Chief Strategist at Gensler
44. īsumā
1. Cenu stratēģijas kļūst dinamiskākas - pieejiet tām radošāk
2. Phigital notiek tavā kabatā. Inovēt var pat ar QR kodu
45. īsumā
1. Cenu stratēģijas kļūst dinamiskākas - pieejiet tām radošāk
2. Phigital notiek tavā kabatā. Inovēt var pat ar QR kodu
3. Retails ir visur
46. īsumā
1. Cenu stratēģijas kļūst dinamiskākas - pieejiet tām radošāk
2. Phigital notiek tavā kabatā. Inovēt var pat ar QR kodu
3. Retails ir visur
4. Fiziskais veikals var papildināt online veikalu
47. īsumā
1. Cenu stratēģijas kļūst dinamiskākas - pieejiet tām radošāk
2. Phigital notiek tavā kabatā. Inovēt var pat ar QR kodu
3. Retails ir visur
4. Fiziskais veikals var papildināt online veikalu
5. Cilvēki ir veikalā ar mērķi un laika ierobežojumu - palīdziet viņiem navigēt
58. “The world is on a fast train - give them
respite from the store”
Notas do Editor
‘The notion that physical retail is dead is just silly,’ says Steven Dennis, presidentof SageBerry Consulting. ‘In most cases, the economics of physical stores are superior to those of e-commerce. We know that the combination of digital and physical is most often what customers want and what yields the best overall nancial results.’
‘The notion that physical retail is dead is just silly,’ says Steven Dennis, presidentof SageBerry Consulting. ‘In most cases, the economics of physical stores are superior to those of e-commerce. We know that the combination of digital and physical is most often what customers want and what yields the best overall nancial results.’
Tas nav maz. Konferences konteksts - panika
The panic is dying down
There are those who adapt and those who don’t survive (Carpet Right)
Phygital is finally happening
‘The notion that physical retail is dead is just silly,’ says Steven Dennis, presidentof SageBerry Consulting. ‘In most cases, the economics of physical stores are superior to those of e-commerce. We know that the combination of digital and physical is most often what customers want and what yields the best overall nancial results.’
“More stores will close, but the ones emerging will be stronger”
Veikali joprojām veras vaļā un procents ar cilvēkiem, kas iepērkas fiziskos veikalos, aug.
Doma, ka fiziskais veikals mirst esot muļķīga - sāls slēpjās kombinācijā starp digitālo un fizisko
SAVIENOJAM ONLINE UN OFFLINE PASAULES
In order to evolve, physical stores must embrace technologies that have helped their online counterparts succeed.At present, many retailers only think of a physical store as hardware – the architecture, the layout, the products within – but it is crucial that they combine this with an invisible layer
of technology: the software. Dennis explains: ‘The biggest mistakemany traditional retailers have made is treating e-commerce as a separate channel and creating siloed experiences, metrics and incentives.’
Experience is everything
explorians, mazes, experiences
Confusing, delightful, theatrical
Brick-and-mortar are doing it - now online needs to start doing it!
Opened in timing with the company's debut fragrance, Glossier You, the space is—in the fashion of today's brand-conscious e-commerce companies—not only a store but an "offline experience." This one, though, is truly experiential. Lush pink carpets with pops of magenta furniture and interactive mirror displays make it feel like something of a hybrid of a modern boudoir and a high-fashion funhouse.
"I was really inspired by theater, performance art, and magic shows when concepting the space," explains founder Emily Weiss. "Everything about the experience is unique, from the way the customers physically interact with the fragrance to how the editors talk to the customers. We're excited to be bringing Glossier You to life offline in a totally weird and unexpectedly luxurious way.”
Pricing strategies no longer static - they are becoming more dynamic.
Price is determined by the value a product has for customer
AI to respond to real-time demand
By 2020 85% of consumer interactions will be managed by AI
Laiks, ko mēs pavadām transporta līdzekļos, tikai pieaugs
Seamless shopping wherever you are - Uber fridge, Bodega: automated micro-store in an app, Cargo US - snacks, phone chargers and beauty products to passengers (time spent in vehicles will increase)
Here’s how it works: Users with the Bodega app find a cabinet near them, type its unique identifying number into the app, and then it opens. They take out the items they want—10 cameras with custom-trained computer vision keeps track of what they’re doing—and close the cabinet. Much like a miniature version of how Amazon intends to run its grocery stories, the customer’s card is automatically charged for whatever they take out, and they’re free to go back to their apartment with that box of Lucky Charms they were in dire need of. McDonald said the company keeps humans in the loop to review footage captured from the cameras in case their computer vision model recognizes something incorrectly. Customers can comment through the app if there’s a been a mix-up.
Mākslīgais intelekts - mazāk mākslīgs vairāk intelekts
At some point we’re going to look back and think, how did we not have a digital layer on the physical world?
Greg Jones, director of VR and AR, Google
Limited edition item sales
AR = try-before-you-buy
(AR examples: Jeep and Zara)
Bodylabs: relationships with avatars
Digital fit: 3d mapping of your body
Zozo suit, Mysize
At some point we’re going to look back and think, how did we not have a digital layer on the physical world?
Greg Jones, director of VR and AR, Google
Tomorrow’s transactions don’t happen on your website and not through URLs
Apple un WhatsApp liek tūlīt iekšā QR kodu lasītājus
Līdz 2022. Gadam 4kārtosies QR kodu lietojums
Ķīna te ir šobrīd visiem priekšā, viņiem 4 no 5 online maksājumiem notiek caur QR kodiem
Puse no mums esot fiziskajā veikalā salīdzina cenas online veikalos. Amazon ir dabūjis patentu, kas ļauj izstrādāt jaunu tehnoloģiju, kas uzi kad cilvēks viņu veikalā sāk salīdzināt cenas
Retailers are harnessing digital tools to bring the speed and convenience of navigating an online store to a physical setting.
Lowe’s in-store navigation app brings augmented reality mapping into its physical stores.
It leads consumers to products they want in the quickest way and shows them the fastest route to the checkout
Retailers are harnessing digital tools to bring the speed and convenience of navigating an online store to a physical setting.
Lowe’s in-store navigation app brings augmented reality mapping into its physical stores.
It leads consumers to products they want in the quickest way and shows them the fastest route to the checkout
Apple 1OS 11 tagad kartēs iekļauj arī iekštelpas, piemēram lielveikalus un lidostas
Lai radītu pieredzi, un jauna veida estētiku
Savieno to ar Weird Type aplikāciju - kas ir veids kā var geimificēt
Brick-and-mortar are doing it - now online needs to start doing it!
Physical stores have an opportunity to become service-led spaces that support e-commerce habits. In 2016 23% of UK consumers who use click-and-collect services made an additional purchase in-store when picking up an order.
Zara’s click and collect pop=up store lets customers collect online orders, but also sells a small selection of the brand’s online-only collection
Konferencē satiku Ķīnas luxury distributoru pārstāvi, kura Tūrisma centros Ķīnā ierīko automātus “vending machines”, kur nopirkt luksus aksesuārus, piemēram Luiviton šalles
Target’s latest concept store aims to do just that with two entrances – one for ease and one for inspiration. Oneis for convenience shopping: a space to pick up online orders or get grab-and- go food items. Services include Drive Up, where customers have their online orders brought to their cars by a sales assistant within a couple of minutes
of arriving. The other entrance gives more inspiration-led shoppers the time and space to browse through exclusive brand and seasonal displays.
Target's new "next-generation" store has two separate entrances: one for time-starved shoppers who only need to pick up a few items, and the other for people who want to leisurely browse the store.
Target’s latest concept store aims to do just that with two entrances – one for ease and one for inspiration. Oneis for convenience shopping: a space to pick up online orders or get grab-and- go food items. Services include Drive Up, where customers have their online orders brought to their cars by a sales assistant within a couple of minutes
of arriving. The other entrance gives more inspiration-led shoppers the time and space to browse through exclusive brand and seasonal displays.
Target's new "next-generation" store has two separate entrances: one for time-starved shoppers who only need to pick up a few items, and the other for people who want to leisurely browse the store.
Target’s latest concept store aims to do just that with two entrances – one for ease and one for inspiration. Oneis for convenience shopping: a space to pick up online orders or get grab-and- go food items. Services include Drive Up, where customers have their online orders brought to their cars by a sales assistant within a couple of minutes
of arriving. The other entrance gives more inspiration-led shoppers the time and space to browse through exclusive brand and seasonal displays.
Target's new "next-generation" store has two separate entrances: one for time-starved shoppers who only need to pick up a few items, and the other for people who want to leisurely browse the store.
Architecture practice Gensler and footwear giant Reebok have revealed a concept to convert American petrol stations into fitness centres that generate energy.
With the goal of creating a country where a gym and restaurant are always within a few miles away, the concept focuses on three different types of US gas stations.
"Each concept is tailored to a different type of gas station in a unique setting, allowing people in locations from rural America to urban cities the opportunity to get fit and eat healthy," Arlyn Vogelmann, a principal at Gensler's Boston office, told Dezeen.
The proposal envisions interstate rest stops as the "power grid of the future", a place where travelers can stop and generate energy by exercising.
Larger gas stations on local highways would be converted into "recharge zones", with farm-to-table restaurants, juice bars and meditation pods. Finally petrol stations in local towns, would be turned into community shops and electric charging ports.