Bridget Jones’ Diary And Love Actually Marketing Compressed

BRIDGET JONES’ DIARY (Sharon Maguire, 2001) a Working Title (co-) production + a wee bit of Love Actually, actually

Note-Taking ,[object Object],[object Object]

WT’s Track Record on Marketing: MBL ,[object Object],[object Object]

WT’s Track Record on Marketing: Elizabeth ,[object Object],[object Object],[object Object]

Marketing BJD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KEY CONCEPT INSTITUTION - production ,[object Object],[object Object],[object Object]

KEY CONCEPT INSTITUTION - distribution ,[object Object],[object Object],[object Object]

KEY CONCEPT INSTITUTION – budget & box office ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KEY CONCEPT INSTITUTION – auteur theory & critical reception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KEY CONCEPT INSTITUTION – auteur theory & critical reception ,[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING BJD ,[object Object],[object Object],[object Object],[object Object]

MARKETING BJD (Part 1) ,[object Object],[object Object],[object Object],[object Object]

Marketing BJD: Tie-Ins "Does This '2 For 1' Offer To London Make Our Butt Look Big?“ ,[object Object],[object Object],[object Object],[object Object]

Marketing BJD: Tie-Ins "Does This '2 For 1' Offer To London Make Our Butt Look Big?“ ,[object Object],[object Object],[object Object]

Marketing BJD: Tie-Ins Selling BJD in Malaysia… ,[object Object],[object Object],[object Object]

Marketing BJD: Tie-Ins Selling BJD in the UK ,[object Object],[object Object],[object Object],[object Object]

Marketing BJD: Tie-Ins Selling BJD in the UK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tat for mugs? From top left: audiobook cover; music scores book; [sequel] mug; t-shirt print

Marketing BJD: the OST ,[object Object],[object Object]

You can see here (clockwise from top left) the UK, French, US and German OST CD covers. The European covers are basically the same. Interstingly, the US version doesn’t include any artist details, presumably concluding that there are too many UK artists which the US audience won’t know

UK v USA OST TRACKLISTING: spot the difference! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The US OST drops 1 track (Aaron Soul), but more importantly transforms the tracklisting so the CD starts with several US artists before coming onto the UK acts. This isn’t an issue for a UK audience used to American acts – though maybe not country singer Shelby Lyne whose tracks are here primarily for the US audience

How 3 Acts Widen BJD Appeal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Applying Richard Dyer’s ‘Star Persona’ theory ,[object Object],[object Object],[object Object]

Like it? Love it, Actually ,[object Object],[object Object]

UK v US DVD Covers/Posters ,[object Object],There is an excellent study specifically of how the WT rom-coms are marketed differently in the UK/US at http://www.ejumpcut.org/archive/jc48.2006/DVDMktg/index.html [DVD marketing in the U.S. of Working Title 's British romantic comedies: Framing reception and strategies of cultural appropriation by Pavel Skopal in JumpCut ezine]

Fan Media as Viral Marketing ,[object Object],[object Object]

The Spoof Trailer ,[object Object],[object Object]

Fan Media as Viral Marketing ,[object Object]

Wallpapering over the Cracks ,[object Object],[object Object],[object Object]

Further Resources & Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bridget Jones’ Diary And Love Actually Marketing Compressed

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