Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
8. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Be Strategic
9. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Strategic thinking
is thinking about
the future
10. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Think long term /
Act real time
11. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Focus on the
important things
12. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
OFTEN IT WILL BE 20% OF YOUR ACTIONS OR 20%
OF YOUR CUSTOMERS THAT WILL DELIVER 80% OF
THE YOUR REVENUE OR PROFIT
THE STRATEGIC CHALLENGE IS TO FIND WHAT IS
THAT KEY 20% ACTIVITY
13. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Leaky bucket
14. Most digital marketing efforts focus…
Awareness Interest Buy Advocates
Too
Much
Here
And
Not
Enough
Here
15. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Too much effort on
driving traffic and
not enough on
conversion
17. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Get the data right
18. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Make sure you are
collecting all the
right data
19. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
In our experience,
most companies
have incorrectly set
up their analytics
software
20. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Incorrect Data
Equals Bad Decisions
21. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Making the most of
the analytics toolkit
22. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
For example
Google Analytics is
consistently improving
and many companies
struggle to keep up with
these feature updates
24. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
The user comes first
25. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Most business talk a good
game about being
customer centric
26. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
However in reality its
common for different
business units to bombard
consumers with too much
information
27. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Also many large
businesses have old
systems that dictate how
they communicate and
interact with their
customer
28. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
36% of top brand
sites in the UK are
not mobile optimised
Source:
IAB
April
2014
30. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Move quicker
31. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
...Talking about
revolution
32. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Digital disruption
33. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
“Software is eating the world. It’s changing so many aspect
of our everyday lives – The cars we drive, the appliances we
use at home, the way we connect with loved ones. And
businesses normally wouldn’t think of as technology
business are using software to change their products and
industries, from running shoes to oil pipelines”
Atlassian co-founders Mike Cannon-Brookes
and Scott Farquhar, and president Jay Simons
34. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
The Digital Native
35. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Act like a start up
37. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Video:
Long live the
content king
38. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
69
%
By 2017, video will account for 69% of all
consumer internet traffic
Source:
Cisco
Report
June
2014
39. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
64
%
Of marketers expect video to dominate their
strategies in the near future
Source:
Nielson
40. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Powerful at
creating
emotional
connections
41. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
57 %
Of consumers say that watching product
videos makes them more confident in online
purchase decisions
Source:
Invodo
52. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Focus on
continues marginal
improvement
Dave
Brailsford
53. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Startup culture is
obsessed with continual
optimisation of all stages
of the marketing process
(Awareness, Interest, Acquisition and Conversion)