From attitudes and perspectives to the relationship between employer and employee, Susan Schexnayder discusses new insights into the roles people can play in milk quality. For the full presentation, see our YouTube video at https://www.youtube.com/watch?v=2zTS4D7KZiE
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
New Insights Into the People Side of Milk Quality
1. SUSAN SCHEXNAYDER
SCHEXNAYDER@UTK.EDU
PRESENTED FOR
DAIREXNET
This material is based upon work that is supported by the National
Institute of Food and Agriculture, U.S. Department of Agriculture,
under award number 2013-68004-20424.
New Insight Into the People Side of Milk Quality
2. Significant changes in the dairy industry in the last two decades.
Somatic cell counts (SCC), a key marker of mastitis, remain higher in the Southeast US than
elsewhere.
• 27% of milk samples from SE states had SCC >400K; 2% were > 750K
• States ranged from 18% to 46% SCC >400K
-50
0
50
100
150
200
Total
milk
Milk per
cow
Output
per farm
%change
SE US
Change from 1995 to 2010
27.9 24.4 21.8
37.3
49.7 50.3 51.7
50.1
20.5 22.9 24.6
12.0
1.8 2.4 1.9 0.6
0%
20%
40%
60%
80%
100%
SE 2014 SE 2013 SE 2012 US 2012
SCC in SE and US
<200K 200-399K 400-749K >750K
Production of Quality Milk in the U.S. and
Southeast U.S.
3. Decades old 10-part Mastitis Management Program as well as
slides and videos on Dollars and Sense of Mastitis Control
Extension specialists, programs, and numerous fact sheets
Extension information online
Yet…
Bulk tank SCC > than desired
on certain operations.
What We Know Doesn’t Always Match What We
Do
4. Demand for higher quality milk
in the U.S. and internationally
Decline in the SE U.S. dairy
industry and its sustainability
What factors — social,
cultural, economic,
institutional, business, etc. —
contribute to adoption and
successful execution of
management practices to
produce quality milk by
minimizing mastitis and bulk
tank SCC?
A Focus on People, While Addressing the
Production of Quality Milk
5. We let dairy producers answer the
question
• Small group discussion and surveys of owners &
managers-primary decision makers (PDMs)- of
dairy farms
• Capture info about
• Attitudes, motivations, influences
• Perceptions about mastitis, controlling mastitis, and
info/guidance available
• Farm operation info, including bulk tank SCC
• Assured data represented farms in states
surveyed
• Regressed monthly average bulk tank SCC on
• Farm and farmer characteristics
• Farmer attitudinal variables
Answering the “Why” Question – What Factors
Explain Differences?
6. Coefficient Standard error
BTSCC Behaviors
- BTSCC one year ago (30% of cell count) 0.30* 0.16
- Producer takes action when BTSCC <300,000 -57,012** 27,930
Farm Structure Characteristics
- Sole proprietorship or partnership -15,258***, -11,018* 5,346; 6,647
- Has operations not related to dairy 11,366* 6,119
- In parlor during the milking -14,382** 6,179
Operator Characteristics
- Decision maker and employees speak same language 11,646* 6,293
- Will be operating as dairy farm in 5 years -12,933*** 4,829
Farmers’ Attitudes and Perceptions
- Responsible for mastitis on my farm† -19,167*** 6,661
- General concern about mastitis control† 17,706* 10,301
- Worried about financial consequences of mastitis 10,548* 5,871
State Indicators
- North Carolina, Virginia (with SE US as reference case) -52,251*; -23,323** 13,071; 10,577
Information Sources
- Veterinarian -26,110** 12,615
- Extension -9,047* 5,231
These Factors Explain 65% of Variance in BTSCC
7. • Previous year’s BTSCC is a
solid predictor of current
BTSCC
• High performing and low
performing farms tend to stay
that way
• Early intervenors see
results
• BTSCC difference is 66,236
cell/ml between those who take
BTSCC corrective action below
300,000 and those who wait till
BTSCC surpasses 300,000
Picture source: Ubrocare.com
BTSCC Behaviors & Current Year BTSCC
8. Do these factors indicate greater focus
on dairy operation yields lower SCC?
- Sole proprietorship or partnership (-
15,000; -11,000)
+ Non-dairy operations (+11,000)
- Owner/manager in parlor during
milking (-14,000)
Counter argument:
Off-farm income not associated in this study with
higher BTSCC, although older study* found
otherwise
* Kumbhaker et al. 1991
Farm Structure Characteristics Associated
with BTSCC
9. + Owner/manager and employees
speak the same language (+12,000)
• Consistent with a study in Northeast that found English
speaking dairy employees to be associated with higher
BTSCC†
Ratio of effectiveness to practicality of management
measures, comparing primary decision makers and
employees who share a first language to those whose
languages differ
Mastitis and SCC management
measure
Different
languages
Same
language
Training employees in mastitis
management
.961 .957
Delegating mastitis treatment
responsibility to employees
1.02 .992
Evaluating employees on BTSCC .979 .991
A score < 1 indicates the management measures is assessed to be
more practical/cost efficient than effective.
Does this finding relate
to farm owner/manager
assessments of
effectiveness of
employee-based
management
techniques?
†Schewe et al., 2015
http://dx.doi.org/10.3168/jds.2014-8840
Operator Characteristics Associated with
BTSCC
10. - Farms whose PDM
anticipates operating as
dairy farm 5 years out
have BTSCC -13,000
30
40
50
60
70
Not Continuing Possibly/Probably
Continuing
Lbs milk per cow per day
0
100,000
200,000
300,000
400,000
500,000
Not Continuing Possibly/Probably
Continuing
Level of SCC that causes you
to take action
0
50
100
150
200
250
300
Not Continuing Possibly/Probably
Continuing
# cows (lactating + dry)p < .0005
p = .006
p = .006
Operator Characteristics Associated with
BTSCC
11. The Difference Is…
- Responsible for mastitis on my farm‡
“I know what procedures to use in the parlor to decrease
my BTSCC”
“I can afford to do what is necessary”
“Mastitis is a significant concern to the dairy industry in
the SE US”
-19,167***
+ General concern about mastitis control‡
“Mastitis causes are difficult to manage”
“Mastitis seems to persist despite my efforts to control it.”
17,706*
+ Worried about financial consequences of mastitis
10,548*
‡Factor scores derived by principle component analysis;
rotated factor loading of an absolute value of >0.40 is
relevant to the factor
Farmers’ Attitudes and Perceptions
Associated with BTSCC
13. With the SE US as a reference case
- North Carolina -52,251*
- Virginia -23,323**
• Are states a proxy for climate and weather?
Counter argument: Kentucky shares same latitude
• Other state-based factors?
Industry, university and stakeholder programs to
sustain the industry
Availability, density of dairy veterinarians
States Associated with BTSCC
14. Leverage this information to help farmers
more effectively and efficiently manage
mastitis
Helps extension agents, veterinarians, other
“intermediaries” better understand how
farmers think, feel, and work
Helps farmers “see” themselves relative to
their peers
How can this information help individual dairy
producers and the dairy industry?
Notas do Editor
WHY:
We have limited sample size; we have “rose” or some other colored glasses. We may think we know
What’s going on on TN farms, and why you’re doing what you’re doing, but DO WE?
Where are you relative to your peers? You may think you’re the “only one” who’s doing X, or frustrated with a particular management practice, but ARE YOU?
Today, we’ll look at a set of factors that related to quality milk production.
This focus is in the context of a dairy industry that’s undergone significant change in the last couple of decades, perhaps most dramatically in the region from which I hail, the Southeast U.S. where total milk production has fallen and increases in milk per cow have lagged behind the US average.
When an inflammation in an udder quarter occurs –because of bacteria infection or other cause, a cow’s immune system responds and its somatic cell count increases. This response makes Somatic Cell Counts, expressed as number of cells per milliliter in milk, a good marker of mastitis. Mastitis affects the animal’s health and comfort and decreases milk quality and yield.
The Southeast’s milk quality—indicated by SCC in milk samples—lagged behind that of the U.S. as a whole in 2012. SCC of 400K is a significant threshold, because milk above this SCC does not meet European Union standards and cannot be exported. SCC of 400,000 also is a threshold at which many coops set their milk quality incentives.
We see that while SCC in the Southeast is improving there remains a range of Somatic Cell Counts across samples and farms. The USDA APHIS report for 2014 shows that more than 23% of bulk tank samples had SCC >400,000 cells/ml, and about 28% of samples had SCC <200,000 cells/ml (USDA-APHIS report #684.0713). As recently as 2014, 2% of milk samples in the Southeast were above 750,000 SCC, but variation among the southeast states is considerable. In 2012, states ranged from 18% to 46% of milk samples that tested at or above 400K SCC.
So what factors account for this variation? Seasonality contributes some variability in SCC milk samples, but it doesn’t account for the differences between farms that consistently run at high SCCs and those that, on the other end of the spectrum, consistently run at low SCCs.
We know an awful lot about mastitis causes, prevention, management, and treatment. Through University Extension specialists’ spreading their university’s research-based advice, to the National Mastitis Council’s early efforts to pull this information together into a manageable, digestible, format and reduce the conflicting information, SCC dropped precipitously from the 1,500,000 cells/ml set by the 1960s Grade A Pasteurized Milk Ordinance to levels. Farms could use the NMC provided “Dollars and Sense of Mastitis Control” to make decisions about efficiently reducing SCC, or to make the tough decisions to focus on farm income streams that didn’t include dairy.
Now, best practices information is available online, in print and other forms such as Dairy Exnet webinars.
Why is it then, given all that’s known about mastitis, given all the available information, given all the programs and outreach to farmers, why is it that there remain farms – a higher share in the Southeast than elsewhere in the U.S. – that operate with routinely higher than desired bulk tank SCC levels. Why is this the case?
Why is this?
To address this question, we focus here on the people side of milk quality.
The people side includes consumer demand for quality milk.
It also includes a context of a dairy industry in parts of the US experiencing challenges to its long term sustainability.
To address the question “WHY?” we look her to human factors – social, cultural, economic, institutional, and organizational – that contribute to the adoption and successful execution of management practices that contribute to the adoption and the successful long-term execution of management practicies to produce quality milk by minimizing mastitis and bulk tank SCC.
Primarily subclinical mastitis and thus bulk tank SCC
So, one good way to answer the question about why dairy producers do what they do is ask them. Researchers with the Southeast Milk Quality Initiative, myself included, have used small group discussions and large surveys to gather information from producers. The group discussions follow protocols to assure we’re being consistent, and the survey gathered information from more than 600 dairy producers in the southeastern U.S. A similar activity was conducted by a similar group-the Milk Quality Alliance-- in the midwest and northeast U.S., and occasionally, I’ll mention some of their findings as well.
Once we have the data, we use statistical tests to assure that it represents the farms in the surveyed area.
And then we used statistical regression analysis and other descriptive statistics to help answer the question. What we’re looking for through these test are factors that explain the variation in reported Bulk Tank Somatic Cell Counts.
Regression coefficients represent the mean change in the response variable for one unit of change in the predictor variable while holding other predictors in the model constant.