486J Pulse Energy/AMS presentation

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DACabrera

Group project for the Sauder Design Studio (COMM 486J) at the University of British Columbia.

Wants to make smarter Not in the energy saving
energy choices, lacks frame of mind when in the
information. SUB, not his job.

Psychological Situational

Social Marketing Mix

How do we make
energy to
building occupants?

Pendulum

Sandwiches
Pizza
Soup

French Fries

Salad Coffee
Wings
Deep Fried Steak

Retail Food
Retail Food
Pendulum

Pendulum Bernoulli’s

Pie R Squared

Subway

SUB

Retail Food Heating/Cooling

Offices Study Space Catering

Preserve choice

Relevant Intuitive
Inform
Compatible Empower

Selectively placed

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