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Accelerating Your Buying Cycle

Digital Strategy Guides for Healthcare Marketers.

How digital can help speed up buying decisions,
turning prospects into customers more quickly,
and more efficiently.

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Accelerating Your Buying Cycle

  1. 1. Accelerate Your Buying Cycle <br />Digital Strategy Guides for Healthcare Marketers<br />Learn how digital tools can speed up buying decisions, turning prospects into customers more quickly, and more efficiently<br />www.cymbalinteractive.com/buyingcycle<br />
  2. 2. A Significant Challenge<br />55 percent of marketers stated that <br />“moving prospects/leads through the sales pipeline” <br />is their top priority.<br />
  3. 3. Intense Competition for Mindshare<br />
  4. 4. Rapid Increases in Digital Marketing Spend<br />
  5. 5. But<br />what <br />is <br />the ROI?<br />
  6. 6. A Simplified Buying Process<br />
  7. 7. Prospects Leak Out During Buying Process<br />stages of the buying process<br />
  8. 8. Where Do Customers Go?<br />
  9. 9. Opportunities for Marketers<br />Get leads to your branded site as early as possible.<br />Keep leads engaged by providing all information required to make a buying decision—and impetus to take action.<br />
  10. 10. “…THE HUNTER HAS BECOME THE HUNTED. <br />BUYERS ARE MORE INFORMED AND SEEK INFORMATION INDEPENDENT OF SALES. <br />BUYERS HAVE ACCESS TO OVERWHELMING AMOUNTS OF INFORMATION, BUT SEEK INTELLIGENCE THEY CAN TRUST TO SUPPORTTHEIR DECISION MAKING PROCESS.” <br />– SiriusDecisions<br />
  11. 11. A Simpler Buying Process<br />
  12. 12. Providing Prospects Information and Value<br />stages of the buying process<br />interactive, digital tools can plug the gap<br />
  13. 13. Digital interactive tools provide<br />convincing evidence that prospects can use to make—and justify—their decisions to “Act.”<br />
  14. 14. PREDICTING PROFITABILITY: AN INTERACTIVE CASE STUDY<br />A custom digital tool to demonstrate value, shorten the sales cycle, and<br />ensure ongoing customer loyalty and revenues.<br />
  15. 15. Our Challenge<br />TO CONVINCE RESELLERS TO SHIFT SHARE TO OUR CLIENT’S PREMIUM-PRICED SYSTEM BY EMPHASIZING THE LONG-TERM VALUE OF THEIR BLOOD GLUCOSE SYSTEMS<br />
  16. 16. “In order to reap the benefits of detailed customer knowledge, firms need to systematically estimate the profitability associated with its use. <br />The ultimate goal is to develop highly committed customers who not only make repeat purchases and generate continual revenue streams, but also require minimal<br />maintenance along the way.” <br /> – Elie Ofek, Harvard Business Review <br />
  17. 17. The Solution <br />
  18. 18. “The ultimate goal is to develop<br />highly committed customers<br />who not only make<br />repeat purchases and generate <br />continual revenue streams, but <br />also require minimal maintenance<br />along the way.” <br />– Elie Ofek, Harvard Business Review <br />
  19. 19. The Outcome<br />Increase brand share by up to 20 percent<br />Increase sales<br />Increase brand loyalty<br />
  20. 20. bring your brand value <br />to LIFE online<br />www.cymbalinteractive.com<br />facebook.com/cymbalinteractive<br />

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