This document discusses how to effectively engage with bloggers. It provides tips on finding blogs and bloggers on platforms like Twitter and Myspace. It emphasizes that engagement with bloggers should be conversational, and that sometimes the best approach is simply to listen to what bloggers are saying without getting directly involved. The document uses an example of how American Airlines monitored blogs during a crisis but generally didn't feel the need to insert itself in conversations.

1. How many of you came here tonight
because you wanted to know>>
”How do I make contact with, and
pass my messages on to, Bloggers?”

2. Learning to Listen

3. www.headshift.com
headshift
s an award-winning social software
consulting and development company
which applies emerging tools and ideas
to the real-world needs of
organisations:
consulting & engagement
prototyping and experimentation
development and integration

4. Multiplicity So Long Ago...
But Not of Conversations

5. Broadcast
“transmit... cast or
scatter abroad
over an area, as
seed in sowing”
http://www.flickr.com/photos/zabowski/335256864/

6. Broadcast
From Dan Hill's Social Life of a Broadcast -
www.cityofsound.com/blog/2004/07/ripples_or_the_.html

7. Conversation
“... the ideal form of communication in
some respects, since they allow people
with different views of a topic to learn
from each other.”
http://www.flickr.com/photos/briansolis/1411905457/

8. Conversation(s)
From Dan Hill's Social Life of a Broadcast -
www.cityofsound.com/blog/2004/07/ripples_or_the_.html

9. Conversational Spaces
http://www.flickr.com/photos/briansolis/2735401175/

10. Why Listen?

11. Don’t Forget, It’s a Conversation

12. Finding Blogs

13. Finding Blogs & Myspace

14. Searching Twitter

15. Locating Twitterers

16. RSS is COOL

17. Aggregating RSS

18. Aggregating RSS

19. Sometimes... Just Listen
“Mr. Flanagan said the airline’s strategy included
some new plays, including monitoring blogs, as
soon as the crisis started. “That was an important
part of our strategy,” he said. “And we felt, in
general, that the information was generally
correct and balanced enough to where we didn’t
have to get involved in the conversation. Some of
the remarks were tough to take and on some
blogs people were actually defending us.”
Mike Flanagan, Senior VP at Web, American Airline’s PR Agency [Adage]
http://social-media-optimization.com/2008/04/american-airlines-crisis-management-and-flyers-response/

20. Thanks for Listening
also at http://www.cybersoc.com