Valentine's Day is coming and you are probably getting ready to increase your small business sales with hearts and love. But have you thought about Valentine's Day haters? They might complain and say they hate hearts and cheesy V-Day stuffs but the truth is, they'll likely buy into the holiday shopping craziness too.
Looking at how they shop can teach you a LOT about holiday selling and marketing in general.
10. FIRST, LET’S LOOK AT
people hate Valentine’s Day
WHY
1. FEEL
LEFT-OUT
Forever Alone
11. FIRST, LET’S LOOK AT
people hate Valentine’s Day
WHY
1. FEEL
LEFT-OUT
Forever Alone
2. DON’T LIKE
TO CONFORM
Too Commercial
12. FIRST, LET’S LOOK AT
people hate Valentine’s Day
WHY
1. FEEL
LEFT-OUT
Forever Alone
2. DON’T LIKE
TO CONFORM
Too Commercial
3. FEEL TOO MUCH
PRESSURE
No money/time
13. NOW, THIS DOESN’T ONLY
work for Valentine’s Day…
IT WORKS FOR EVERY HOLIDAY!
15. 1. LEFT-OUTS
They’re jealous
of happy couples
They just want
attention
They love fluffy
pink hearts
V-day makes them
feel lonely
16. WHAT DO THEY WANT?
1. They want to find love
2. They want to celebrate
3. They want someone to buy them a heart
HOW CAN YOU GIVE IT TO THEM?
1. Organize dating events
2. Give them a way to celebrate being single
3. Organize gift exchange between your
single customers
17. SECRETS TO SELL TO ALL
HOLIDAY LEFT-OUTS
Help them connect
with other left-outs
Give them something else
to celebrate
Find a way to include
them
Give them reasons to be
proud to be a left-out
SOCIAL CELEBRATION
BELONGING PRIDE
18. 2. NONCONFORMISTS
They want a more
private celebration
They hate
everything
mainstream
They don’t need a
day to celebrate
love
They hate fluffy pink
hearts
19. WHAT DO THEY WANT?
1. They want to be different
2. They want to do things their way
3. They want their celebration to be meaningful
HOW CAN YOU GIVE IT TO THEM?
1. Insist on personalized gifts
2. Make them feel unique (in opposition to
others)
3. Don’t sell products, sell a unique love story
20. SECRETS TO SELL TO ALL
NONCONFORMISTS
Give them unique ways
to celebrate
Help them tell their own
story
Give them ways to
personalize their gift
Make them feel special as
customers
UNIQUENESS MEANING
CREATIVITY INTIMACY
21. 3. STRESSED SHOPPERS
They don’t like
taking decisions
They focus on
preparation and
not celebration
They’re afraid to
disappoint their
significant other
They lack time or
money
22. WHAT DO THEY WANT?
1. They want to make their partner happy
2. They want to impress
3. They want the process to be easier
HOW CAN YOU GIVE IT TO THEM?
1. Help them find the perfect gift
2. Insist on how what they buy will make
them look good
3. Make idea lists, highlight best sellers…
23. SECRETS TO SELL TO ALL
STRESSED SHOPPERS
Help them find the
perfect gift or product
Show them how they can
make others happy
Insist on positive emotions
created by the purchase
Limit options to make the
decision process simple
ASSISTANCE PEOPLE PLEASING
GRATIFICATION SIMPLICITY
26. HERE’S HOW TO PLEASE HOLIDAY HATERS
Left-outs
Help them:
Meet their peers
Celebrate
Belong
Be proud
27. HERE’S HOW TO PLEASE HOLIDAY HATERS
Left-outs
Help them:
Meet their peers
Celebrate
Belong
Be proud
Nonconformists
Help them:
Be unique
Be meaningful
Be creative
Feel special
28. HERE’S HOW TO PLEASE HOLIDAY HATERS
Left-outs
Help them:
Meet their peers
Celebrate
Belong
Be proud
Nonconformists
Help them:
Be unique
Be meaningful
Be creative
Feel special
Stressed Shoppers
Help them:
Find the perfect product
Please others
See the end result
Make things simple
29. WANT MORE TIPS TO HELP
YOUR SMALL BUSINESS GROW?
Hi there!
!
Welcome to our inner circle, get
ready for some super exclusive,
awesome content!
Aurelie
at Customericare
Join our inner circle to receive
exclusive content to help you grow
a business even haters will love!
I WANT IN!
30. ABOUT CUSTOMERICARE
A free live chat software
that even haters will love using
x
CLICK HERE TO
LEARN MORE