What Valentines Day Haters Can Teach Your Small Business About Holiday Selling
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Valentine's Day is coming and you are probably getting ready to increase your small business sales with hearts and love. But have you thought about Valentine's Day haters? They might complain and say they hate hearts and cheesy V-Day stuffs but the truth is, they'll likely buy into the holiday shopping craziness too. Looking at how they shop can teach you a LOT about holiday selling and marketing in general.
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What Valentines Day Haters Can Teach Your Small Business About Holiday Selling
- 1. WHAT VALENTINE’S DAY HATERS can teach your small business about holiday selling
- 2. THIS IS GRUMPY CAT
- 3. THIS IS GRUMPY CAT and like millions, he HATES Valentine’s Day
- 4. hates pink HE’S A VALENTINE’S DAY HATER FOR MANY REASONS No girlcatfriend No catdollars Too commercial made for dogs
- 5. BUT LIKE MANY HE’LL STILL spend money on Valentine’s Day
- 6. BUT LIKE MANY HE’LL STILL spend money on Valentine’s Day Ok, but nothing pink. I hate pink, and hearts
- 7. YOU CAN EVEN SELL HEARTS TO Valentine’s Day haters ACTUALLY… DON’T LISTEN TO GRUMPY CAT
- 8. ALL YOU NEED IS A TAILORED marketing and sales approach (I SWEAR)
- 9. FIRST, LET’S LOOK AT people hate Valentine’s Day WHY
- 10. FIRST, LET’S LOOK AT people hate Valentine’s Day WHY 1. FEEL LEFT-OUT Forever Alone
- 11. FIRST, LET’S LOOK AT people hate Valentine’s Day WHY 1. FEEL LEFT-OUT Forever Alone 2. DON’T LIKE TO CONFORM Too Commercial
- 12. FIRST, LET’S LOOK AT people hate Valentine’s Day WHY 1. FEEL LEFT-OUT Forever Alone 2. DON’T LIKE TO CONFORM Too Commercial 3. FEEL TOO MUCH PRESSURE No money/time
- 13. NOW, THIS DOESN’T ONLY work for Valentine’s Day… IT WORKS FOR EVERY HOLIDAY!
- 14. sell Valentine’s Day to Valentine Day haters! SO, LET’S SEE HOW YOU CAN
- 15. 1. LEFT-OUTS They’re jealous of happy couples They just want attention They love fluffy pink hearts V-day makes them feel lonely
- 16. WHAT DO THEY WANT? 1. They want to find love 2. They want to celebrate 3. They want someone to buy them a heart HOW CAN YOU GIVE IT TO THEM? 1. Organize dating events 2. Give them a way to celebrate being single 3. Organize gift exchange between your single customers
- 17. SECRETS TO SELL TO ALL HOLIDAY LEFT-OUTS Help them connect with other left-outs Give them something else to celebrate Find a way to include them Give them reasons to be proud to be a left-out SOCIAL CELEBRATION BELONGING PRIDE
- 18. 2. NONCONFORMISTS They want a more private celebration They hate everything mainstream They don’t need a day to celebrate love They hate fluffy pink hearts
- 19. WHAT DO THEY WANT? 1. They want to be different 2. They want to do things their way 3. They want their celebration to be meaningful HOW CAN YOU GIVE IT TO THEM? 1. Insist on personalized gifts 2. Make them feel unique (in opposition to others) 3. Don’t sell products, sell a unique love story
- 20. SECRETS TO SELL TO ALL NONCONFORMISTS Give them unique ways to celebrate Help them tell their own story Give them ways to personalize their gift Make them feel special as customers UNIQUENESS MEANING CREATIVITY INTIMACY
- 21. 3. STRESSED SHOPPERS They don’t like taking decisions They focus on preparation and not celebration They’re afraid to disappoint their significant other They lack time or money
- 22. WHAT DO THEY WANT? 1. They want to make their partner happy 2. They want to impress 3. They want the process to be easier HOW CAN YOU GIVE IT TO THEM? 1. Help them find the perfect gift 2. Insist on how what they buy will make them look good 3. Make idea lists, highlight best sellers…
- 23. SECRETS TO SELL TO ALL STRESSED SHOPPERS Help them find the perfect gift or product Show them how they can make others happy Insist on positive emotions created by the purchase Limit options to make the decision process simple ASSISTANCE PEOPLE PLEASING GRATIFICATION SIMPLICITY
- 24. LET’S SUM IT ALL UP
- 25. HERE’S HOW TO PLEASE HOLIDAY HATERS
- 26. HERE’S HOW TO PLEASE HOLIDAY HATERS Left-outs Help them: Meet their peers Celebrate Belong Be proud
- 27. HERE’S HOW TO PLEASE HOLIDAY HATERS Left-outs Help them: Meet their peers Celebrate Belong Be proud Nonconformists Help them: Be unique Be meaningful Be creative Feel special
- 28. HERE’S HOW TO PLEASE HOLIDAY HATERS Left-outs Help them: Meet their peers Celebrate Belong Be proud Nonconformists Help them: Be unique Be meaningful Be creative Feel special Stressed Shoppers Help them: Find the perfect product Please others See the end result Make things simple
- 29. WANT MORE TIPS TO HELP YOUR SMALL BUSINESS GROW? Hi there! ! Welcome to our inner circle, get ready for some super exclusive, awesome content! Aurelie at Customericare Join our inner circle to receive exclusive content to help you grow a business even haters will love! I WANT IN!
- 30. ABOUT CUSTOMERICARE A free live chat software that even haters will love using x CLICK HERE TO LEARN MORE
- 31. THANK YOU! connect with us on social media and at http://customericare.com