SlideShare uma empresa Scribd logo
1 de 35
Baixar para ler offline
A Pinning love story 
essential tips 
to build relationships with 
customers on pinterest 8
Did you know that 
Pinterest generates more 
referral traffic than 
combined
Making it the 
4th biggest 
source of traffic
When we found that out 
we tried to hack our 
pinterest growth 
Oh great another growth hacker, 
just what I needed...
Except we failed! 
HUGE FAIL
We wrote an article about it 
CLICk here to read it 
Obviously we didn’t growth hack this one either
So we thought 
enough about us! 
Yeah, we’ve had enough! We can’t 
only talk about failure, it’s depressing 
lets ask others about their 
success with pinterest
And here you go: 
8 super valuable 
lessons from successful 
pinners
1 
Customers want to see 
what they are buying 
A valuable lesson from Costa Rica Monkey Tours
We have found an increase in our sales as nowadays 
customers are looking for more audio & visual concepts to 
make their purchasing decision. 
Focus on customers 
in the description & 
link to your website 
Show photos of people 
using your service. and 
having fun 
Costa Rica Monkey Tours
What we learned from them 
CLICk here to read all about their experience 
feature pictures of customers 
take part in group boards 
advertize an experience 
foster a community
2 
Give customers 
the fame they deserve 
A valuable lesson from Pudge’s steaks
Pudge’s Steaks 
We pin pictures of customers who participate in the 
«Pudge’s Challenge», which is very well received since 
people generally like the recognition 
Question to engage 
followers 
give customers the 
recognition they 
deserve
What we learned from them 
CLICk here to read all about their experience 
let your customers shine for you 
personal photos are shared more easily 
engage with existing customers 
give your brand a personality
3 
Adapt to your 
Pinterest audience 
A valuable lesson from Parker’s Crazy Cookies
Parker’s Crazy Cookies 
People usually buy our cookies for events, which is 
perfect for Pinterest since users are often scrapbooking 
and looking for parties ideas there. So, we adapted 
and created event-focused boards. 
Use precise description 
and hashtags to reach a 
specific niche 
show finished 
product as a proof 
of what you can do
What we learned from them 
CLICk here to read all about their experience 
FIT YOUR MESSAGE TO A POPULAR PINTEREST TOPIC 
SHOW PEOPLE HOW THEY CAN USE YOUR PRODUCT 
THINK SCRAPBOOKING! 
POST REGULARLY
4 
Share something you are 
passionate about 
A valuable lesson from Blue Pine Outdoors
Blue Pine Outdoors 
The thing I love the most is seeing and talking to people 
who are like me, wish they could paddle as a full time 
job. Posting pictures help when we can’t be on the water. 
Associate your own activity 
to a popular theme on 
pinterest - travel here- 
Sell people dreams with 
beautiful pictures
What we learned from them 
CLICk here to read all about their experience 
share your passion, not your job 
connect with like-minded people 
sell people dreams 
get ideas from followers
5 
Use Pinterest analytics to spot 
trending products 
A valuable lesson from Boot Barn
Boot Barn 
We’ve learned to connect with our customers like never 
before. Through Pinterest’s new analytic tool, we can see 
what products are receiving the most traction. 
track repins and likes with 
analytics to identify 
trending products 
respond to every 
comment
What we learned from them 
CLICk here to read all about their experience 
ANALIZE AND OPTIMIZE PERFORMANCE 
HOLD CONTESTS TO ENGAGE CUSTOMERS 
Use direct messages with Businesses 
COMMENT ON CUSTOMERS BOARDS
6 
Ask yourself what’s in there 
for your customers 
A valuable lesson from Marvelous Mold 
? 
?
Marvelous Molds 
If there is a benefit for your customers when participating 
on your page and sharing your content, you will see the 
best result. 
Provide tutorials on how 
to use your product 
experiment with 
different formats - 
video, slides...- and link 
to your other social 
media channels
What we learned from them 
CLICk here to read all about their experience 
Publish tips on how to use your product 
promote customers creations 
find visual friendly content 
never make it all about you
7 
Use Pinterest as a 
Source of inspiration 
A valuable lesson from Vinyl Impression
Vinyl Impression 
We are a visual company, made up of visual thinkers 
and as a result our Pinterest usage organically begun 
with us pinning a multitude of things we were inspired by. 
use product rich pins to 
display price and 
availabily under your pin 
feature your product in 
a larger environment
What we learned from them 
CLICk here to read all about their experience 
Use pinterest to inspire and get inspired 
celebrate successful projects with customers 
feature your product in a larger context 
sell a lifestyle
8 
Always try to build an 
emotional connection 
A valuable lesson from Project Repat
Project Repat 
Our service requires people to really trust us - we 
are preserving their memories - all the Pinterest 
posts help us build an emotional connection with 
current and future customers 
appeal to your 
customers feelings with 
emotional messaging 
publish pictures of 
happu customers using 
your product
What we learned from them 
CLICk here to read all about their experience 
Use pictures to build trust 
Showcase unique products 
pin to build emotional connections 
Give a tangible proof of what you can do
To sum it all up 
Show finished products Put customers in the spotlight Adapt to Pinterest Share your passion 
1 2 3 4 
Improve with analytics 
Have a win-win approach Inspire and get inspired Build emotional connections 
? 
5 6 7 8
About Customericare 
A simple video chat plugin to help you 
connect with customers right on your website 
x 
CLICk here to 
FIND OUT MORE
Thank you! 
connect with us on social media 
and at customericare.com

Mais conteúdo relacionado

Último

BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.lindseyjanelladuran
 
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos""Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"SocioCosmos
 
Fintech app development company with financial management
Fintech app development company with financial managementFintech app development company with financial management
Fintech app development company with financial managementHazel Johnson
 
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...Riches General marchandise
 
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịNhững điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịUreka Media Vietnam CO., LTD
 
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealRevolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealSocioCosmos
 

Último (6)

BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
 
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos""Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
 
Fintech app development company with financial management
Fintech app development company with financial managementFintech app development company with financial management
Fintech app development company with financial management
 
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
 
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịNhững điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
 
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealRevolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
 

8 Essential Tips to Build Relationships With Customers on Pinterest

  • 1. A Pinning love story essential tips to build relationships with customers on pinterest 8
  • 2. Did you know that Pinterest generates more referral traffic than combined
  • 3. Making it the 4th biggest source of traffic
  • 4. When we found that out we tried to hack our pinterest growth Oh great another growth hacker, just what I needed...
  • 5. Except we failed! HUGE FAIL
  • 6. We wrote an article about it CLICk here to read it Obviously we didn’t growth hack this one either
  • 7. So we thought enough about us! Yeah, we’ve had enough! We can’t only talk about failure, it’s depressing lets ask others about their success with pinterest
  • 8. And here you go: 8 super valuable lessons from successful pinners
  • 9. 1 Customers want to see what they are buying A valuable lesson from Costa Rica Monkey Tours
  • 10. We have found an increase in our sales as nowadays customers are looking for more audio & visual concepts to make their purchasing decision. Focus on customers in the description & link to your website Show photos of people using your service. and having fun Costa Rica Monkey Tours
  • 11. What we learned from them CLICk here to read all about their experience feature pictures of customers take part in group boards advertize an experience foster a community
  • 12. 2 Give customers the fame they deserve A valuable lesson from Pudge’s steaks
  • 13. Pudge’s Steaks We pin pictures of customers who participate in the «Pudge’s Challenge», which is very well received since people generally like the recognition Question to engage followers give customers the recognition they deserve
  • 14. What we learned from them CLICk here to read all about their experience let your customers shine for you personal photos are shared more easily engage with existing customers give your brand a personality
  • 15. 3 Adapt to your Pinterest audience A valuable lesson from Parker’s Crazy Cookies
  • 16. Parker’s Crazy Cookies People usually buy our cookies for events, which is perfect for Pinterest since users are often scrapbooking and looking for parties ideas there. So, we adapted and created event-focused boards. Use precise description and hashtags to reach a specific niche show finished product as a proof of what you can do
  • 17. What we learned from them CLICk here to read all about their experience FIT YOUR MESSAGE TO A POPULAR PINTEREST TOPIC SHOW PEOPLE HOW THEY CAN USE YOUR PRODUCT THINK SCRAPBOOKING! POST REGULARLY
  • 18. 4 Share something you are passionate about A valuable lesson from Blue Pine Outdoors
  • 19. Blue Pine Outdoors The thing I love the most is seeing and talking to people who are like me, wish they could paddle as a full time job. Posting pictures help when we can’t be on the water. Associate your own activity to a popular theme on pinterest - travel here- Sell people dreams with beautiful pictures
  • 20. What we learned from them CLICk here to read all about their experience share your passion, not your job connect with like-minded people sell people dreams get ideas from followers
  • 21. 5 Use Pinterest analytics to spot trending products A valuable lesson from Boot Barn
  • 22. Boot Barn We’ve learned to connect with our customers like never before. Through Pinterest’s new analytic tool, we can see what products are receiving the most traction. track repins and likes with analytics to identify trending products respond to every comment
  • 23. What we learned from them CLICk here to read all about their experience ANALIZE AND OPTIMIZE PERFORMANCE HOLD CONTESTS TO ENGAGE CUSTOMERS Use direct messages with Businesses COMMENT ON CUSTOMERS BOARDS
  • 24. 6 Ask yourself what’s in there for your customers A valuable lesson from Marvelous Mold ? ?
  • 25. Marvelous Molds If there is a benefit for your customers when participating on your page and sharing your content, you will see the best result. Provide tutorials on how to use your product experiment with different formats - video, slides...- and link to your other social media channels
  • 26. What we learned from them CLICk here to read all about their experience Publish tips on how to use your product promote customers creations find visual friendly content never make it all about you
  • 27. 7 Use Pinterest as a Source of inspiration A valuable lesson from Vinyl Impression
  • 28. Vinyl Impression We are a visual company, made up of visual thinkers and as a result our Pinterest usage organically begun with us pinning a multitude of things we were inspired by. use product rich pins to display price and availabily under your pin feature your product in a larger environment
  • 29. What we learned from them CLICk here to read all about their experience Use pinterest to inspire and get inspired celebrate successful projects with customers feature your product in a larger context sell a lifestyle
  • 30. 8 Always try to build an emotional connection A valuable lesson from Project Repat
  • 31. Project Repat Our service requires people to really trust us - we are preserving their memories - all the Pinterest posts help us build an emotional connection with current and future customers appeal to your customers feelings with emotional messaging publish pictures of happu customers using your product
  • 32. What we learned from them CLICk here to read all about their experience Use pictures to build trust Showcase unique products pin to build emotional connections Give a tangible proof of what you can do
  • 33. To sum it all up Show finished products Put customers in the spotlight Adapt to Pinterest Share your passion 1 2 3 4 Improve with analytics Have a win-win approach Inspire and get inspired Build emotional connections ? 5 6 7 8
  • 34. About Customericare A simple video chat plugin to help you connect with customers right on your website x CLICk here to FIND OUT MORE
  • 35. Thank you! connect with us on social media and at customericare.com