Take a new approach to the worst section in your yearbook with ideas from two lifelong coaches, athletes and fans who just happen to be yearbook advisers. Explore ideas for meaningful storytelling with emphasis on numbers that matter, expanded photo coverage and personal connections. Created by Casey Nichols, CJE, and Sarah Nichols, MJE, from Rocklin, California.

1. the sports report
(just keeping score isn’t enough)
ideas shared by Sarah Nichols, MJE | Whitney H.S. | Rocklin Calif.
Casey Nichols, CJE | Rocklin H.S. | Rocklin Calif.
Wednesday, November 30, 2011

2. time matters
before, during, after
Wednesday, November 30, 2011

3. a matter of time
• before (practice & culture)
• during (action & alternate views)
• after (reaction & review)
Wednesday, November 30, 2011

4. a matter of time
• BEFORE (practice & culture)
• 80%+ of sports is non-game time
• What’s an average practice like?
• What unusual practices took place?
• What kind of team bonding?
• What are road trips like?
Wednesday, November 30, 2011

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9. a matter of time
• DURING (action & alternate views)
• do capture outstanding action
• don’t forget …
– the bench
– the fans
– support groups
– adjustments
Wednesday, November 30, 2011

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11. a matter of time
• AFTER (reaction & review)
• do capture thrills and agony
• don’t forget …
– postgame celebrations
– game analysis and adjustments
– ups and downs of seasons
– injuries
Wednesday, November 30, 2011

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13. numbers matter
bits, hits and splits
Wednesday, November 30, 2011

14. one or another
• stats
• infographics
• featured numbers
Wednesday, November 30, 2011

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26. visuals matter
crop, drop & stop
Wednesday, November 30, 2011

27. f-stop the madness
• action photographs
• candids
• show me something new
Wednesday, November 30, 2011

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45. words matter
head, said & read
Wednesday, November 30, 2011

46. a story well told
• headlines
• quotes, anecdotes & alt copy
• features and issues
Wednesday, November 30, 2011

47. heads up
Wednesday, November 30, 2011

48. heads up
• pick a sport
Wednesday, November 30, 2011

49. heads up
• pick a sport
• list all the clichés
Wednesday, November 30, 2011

50. heads up
• pick a sport
• list all the clichés
• now eliminate them from your
writing ... and especially from
headlines!
Wednesday, November 30, 2011

51. heads up
• pick a sport
• list all the clichés
• now eliminate them from your
writing ... and especially from
headlines!
– don’t label me and don’t be predictable
(some heads we never want to see again)
Wednesday, November 30, 2011

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53. bench these
Wednesday, November 30, 2011

54. bench these
• (any label headline)
Wednesday, November 30, 2011

55. bench these
• (any label headline)
• Practice Makes Perfect!
Wednesday, November 30, 2011

56. bench these
• (any label headline)
• Practice Makes Perfect!
• Friday Night Lights
Wednesday, November 30, 2011

57. bench these
• (any label headline)
• Practice Makes Perfect!
• Friday Night Lights
• Bump, Set, Spike
Wednesday, November 30, 2011

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67. this…
Wednesday, November 30, 2011

68. this…
...becomes this
Wednesday, November 30, 2011

69. they said it
Wednesday, November 30, 2011

70. they said it
• quote/anecdotes
Wednesday, November 30, 2011

71. they said it
• quote/anecdotes
• Q&A
Wednesday, November 30, 2011

72. they said it
• quote/anecdotes
• Q&A
• alternative copy
Wednesday, November 30, 2011

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86. sports is like life
Wednesday, November 30, 2011

87. sports is like life
• don’t be predictable, sports aren’t
Wednesday, November 30, 2011

88. sports is like life
• don’t be predictable, sports aren’t
• what happens outside the game
matters ... a lot
Wednesday, November 30, 2011

89. sports is like life
• don’t be predictable, sports aren’t
• what happens outside the game
matters ... a lot
• people first
Wednesday, November 30, 2011

90. now go play
Wednesday, November 30, 2011

91. now go play
For more information, contact us:
Wednesday, November 30, 2011

92. now go play
For more information, contact us:
Casey Nichols cnichols@rocklin.k12.ca.us
Wednesday, November 30, 2011

93. now go play
For more information, contact us:
Casey Nichols cnichols@rocklin.k12.ca.us
Sarah Nichols snichols@rocklin.k12.ca.us
Wednesday, November 30, 2011