1. CREATE, CONNECT, CHANGE
Eddy Helm + Jade Tang
Prepared with care for
Converge
4 May 2012

2. Who’s in the room?
Eddy Helm
Planner, Believer, Doer.
Jade Tang
Designer, Dreamer, Doer.
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

3. Workshop overview:
• What is Brand?
• What is Social Media?
• Communicating your Brand via Social Media
• Feedback discussion & questions
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

4. CreativeMornings
Introduction to case-study exemplar
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

5. What is brand?
Not just a logo
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

6. What is brand?
Visual language
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

7. What is brand?
Culture
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

8. What is brand?
Tone of voice
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

9. What is brand?
Audience/Community
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

10. Why?
“People don’t
buy what you do, they
buy why you do it”
Simon Sinek
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

11. What is Social Media?
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

12. Marketing Fruit
Not as sweet as you think.
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

13. Communicating your brand:
to your Community
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

14. Communicating your brand:
via Facebook
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

15. Communicating your brand:
via Twitter
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

16. Communicating your brand:
via Eventbrite (event registrations)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

17. Communicating your brand:
via Tumblr (blog)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

18. Communicating your brand:
via Vimeo (videos)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

19. Communicating your brand:
via Flickr (photos)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

20. Communicating your brand:
via Mailchimp (e-newsletter)
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

21. Communicating your brand:
via your Website
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

22. Why?
Tina Roth Eisenberg
Founder
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

23. ‘ Feedback & Questions ’
[ DISCUSSION ]
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang

24. THANK YOU
Converge 2012
Workshop
Prepared with care
eddy@curative.co.nz
jade@curative.co.nz
Prepared with care for Converge | 4 May 2012 Eddy Helm + Jade Tang