History of Money by Cube Global Partners

(C) Cube Global Partners The HISTORY of MONEY From Cattle to Credit Default Swaps

AGENDA What is MONEY? The Most Significant Innovation of Human Mind The Need For MONEY: Drawbacks of BARTER SYSTEM Evolution of MONEY: From Cattle to Credit Cards Functions of MONEY: How Does It Help the Human Civilization Financial Markets: The New Lingo of MONEY Global Financial Crisis: The Meltdown Conclusion (C) Cube Global Partners

What is MONEY? The Most Significant innovations of Human Mind MONEY can be anything which is generally accepted for making PAYMENTS for Goods and Services and Repayment of debts. So be it wampum , a gold coin, a paper currency note or a digital bank account balance – it involves the common consent of both the individual user and the community. Therefore at the high level money has a psychological and a social as well as an economic dimension. The word "money" is believed to originate from a temple of Hera, located on Capitoline, one of Rome's seven hills. In the ancient world Hera was often associated with money. (The Campania Hera, a Roman copy of a Hellenistic original, from the Louvre ) Goddess HERA of Marriage & Women (C) Cube Global Partners

The need for MONEY: Drawbacks of BARTER SYSTEM Barter was the primary medium of exchange before the invention of Modern day Money. But the scope to carry out transactions using the barter system was severely limited since it depended on a coincidence of wants. There was no common medium of exchange into which both seller and buyer could convert their tradable commodities. There was no standard which could be applied to measure the relative value of various goods and services. Initially commodities were chosen as preferred Barter items. They were conveniently stored, had high value densities and easily portable. Moreover they were durable too. However they had certain major drawbacks too. One could not carry These commodities in his/her pockets. They were no universally accepted standards for measuring the value of these commodities. So the Barter System failed severely and money kept on evolving in various forms. BARTER SYSTEM (C) Cube Global Partners

Evolution of MONEY: From Cattle To Credit Cards From 9000 – 6000 B.C. Livestock was often used as a unit of exchange. Later, as agriculture developed, people used crops and other commodities for Barter. 1200 B.C. Sea Shells known as Cowries in Africa and Wampum in America were the examples of primitive money. 1000 B.C. At the end of Stone Age, Chinese use of metal gave birth to Metal Coins which were made out of base metal coins and they used to have holes in them so that one could put them together to make a chain out of them. 500 B.C. As the earliest precious metal, Silver coins 1 st came into existence in Lydia or Turkey which were further improved upon by Greeks, Persians, Macedonians and Roman empires. 806 A.D. Till 1500 A.D., in China, 1 st actual Paper Currency was used as Money. However European Civilization still did not have paper currency for many years. In Recent Years a contrasting form of money has evolved with virtually no tangible properties whatsoever known as the PLASTIC/ELECTRONIC MONEY. It has become the DEFACTO STANDARD now. BARTER SYSTEM COINAGE SILVER COINS GOLD COINS PAPER MONEY PLASTIC/ELECTRONIC MONEY (C) Cube Global Partners

Functions of MONEY: How Does It Help The Human Civilization Specific Functions (mostly micro-economic) Unit of account (abstract) Common measure of value (abstract) Medium of exchange (concrete) Means of payment (concrete) Standard for deferred payments (abstract) Store of value (concrete) General Functions (mostly macro-economic and abstract) Liquid asset Framework of the market allocative system (prices) A causative factor in the economy Controller of the economy (C) Cube Global Partners

Financial Markets: The New Lingo of MONEY (C) Cube Global Partners

Global Financial Crisis: The Meltdown ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(C) Cube Global Partners

AGENDA What is MONEY? The Most Significant Innovation of Human Mind The Need For MONEY: Drawbacks of BARTER SYSTEM Evolution of MONEY: From Cattle to Credit Cards Functions of MONEY: How Does It Help the Human Civilization Financial Markets: The New Lingo of MONEY Global Financial Crisis: The Meltdown Conclusion: The Road Ahead (C) Cube Global Partners

Conclusion: The Road Ahead As the global joy ride of MONEY seems to have crash landed, the investors’ CONFIDENCE in any system seems to have become a mass casualty. Today the consumers don’t trust banks…..the banks don’t trust creditors…..and even banks don’t trust banks blindly anymore. So while the road to recovery will be long and steep, the journey arduous and taxing to say the least, the small simple step is for the financial institution and governments to come together to instill confidence in the retain customer…..and enough that he is willing to trust them again with his life’s savings! This is not going to be an easy task. The road ahead does look bumpy and the ride has become more trouble some as the Financial crisis has brought down some of the most influential Global Financial Institutions. The ground under our feet is shaking and more stricter norms and policies must be put in action to stabilize this global crisis and Just hope for a better future. (C) Cube Global Partners

Conceptualized by, Cube Global Partners Entry India Services | VC Advisory | Strategic Business Consulting [email_address] | www.cubegp.com (C) Cube Global Partners http ://cubegp.com

History of Money by Cube Global Partners

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History of Money by Cube Global Partners