1.
Briefs for third year:
Aims: try to learn animation, improve lettering, collaborate more, do what makes you happy.
1­ Archer Animated Quotes (collaboration with Ashley)
Brief­ create a series of animated quotes that celebrate and promote the animated program
archer. These animations would hypothetically be used to advertise the fact the archer will
be coming to Netflix.
Background considerations­
­ Choose quotes that are accessible to audiences new to the program.
­ Consider the sound that will be atop the animations and how the animation and
visual can match the syntax and tone of voice of the speaker.
­ What are the selling points of the program and how can you communicate them
quickly and concisely.
Mandatory requirements­
­ Use the brief to help learn Adobe after effects.
­ Use the brief to help Ashley learn some lettering.
Deliverables­
­ A selection of animations of the quotes chosen
­ Record of development on your design Practice Blog.
2­ Letters By Louise Logo Design.
Brief: Create a lettered logo design for Louise Fletcher (Journalist and content specialist).
Use the designed logo to create some custom, high end business card for Louise’s
professional use.
Background considerations:
­ What does Louise want from her logo?
­ How can you make the business cards stand out in a professional context whilst
keeping the costs down?
­ What other uses will the logo be put to, can you guide Louise in this?
­
Deliverables:
­ Custom Business cards
­ Any designs sent to the client
­ Record of development and design on your blog.
3­ wildflower identification
Brief­ in collaboration with Jess Wood create publication to act as a wildflower identification
guide. I will create an element of custom type and work on the layout while Jess will do the
illustrations.

2.
Background considerations­
­ think about the way the type and the illustrations will interact on the page and work
as closely as possible to ensure that this is executed well.
­ Consider how your custom type element will interact with existing typography and
how this meeting point can be used to best advantage.
Deliverables ­ An element of custom produced type
­ the finished publication
­ Design boards detailing development.
4­penguin Book cover competition.
The Brief
How to be a Woman by Caitlin Moran
It's a good time to be a woman: we have the vote and the Pill, and we haven't been burnt as
witches since 1727. However, a few nagging questions do remain. . .
Why are we supposed to get Brazilians? Should we use Botox? Do men secretly hate us?
And why does everyone ask you when you're going to have a baby?
Part memoir, part rant, Caitlin answers the questions that every modern woman is asking.
‘This might just be the funniest intelligent book ever written’ Stylist
‘Moran's writing sparkles with wit and warmth. Like the confidences of your smartest friend’
Simon Pegg
‘It would almost be unkind to call this an important book, because what it mostly is is
engaging, brave and consistently, cleverly, naughtily funny, but actually it is important that
we talk about this stuff’ Katy Guest Independent on Sunday
The Brief
We would like you to design a new, classic cover for Caitlin Moran's book, How to Be a
Woman.
The design needs to feel timeless and classic, whilst at the same time making it clear to the
reader that it is very entertaining and often very funny. The book should feel very accessible,
immediately ‘pickupable’ and something that exists within the world of Popular Culture. You
are welcome to use an image of the author, but do not feel that you need to take that
approach.
The ideal design will make us smile, make us want to own a copy of the book, and keep it
proudly on our shelves for a long time.

3.
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept
and clearly places the book for its market. While all elements of the jacket need to work
together as a cohesive whole, remember that the front cover must be effective on its own
and be eye­catching within a crowded bookshop setting. It also needs to be able to work on
screen for digital retailers such as Amazon.
Your cover design needs to include all the cover copy as supplied and be designed to the
specified design template (B format, 198mm high x 126mm wide, spine width 20mm).
The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to a contemporary readership
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of
more traditional bookshops.
5­Dr. ME
Brief: Create a mailer or piece of design that represents you as a designer and could be sent
to professionals or studios as promotion of yourself and your work.
Background considerations:
­ What makes your work different to anyone else?
­ What are your core values as a graphic designer?
­ Consider format as a flexible thing, mould it to your message.
Deliverables:
­ the printed mailer
­ Record of the design process on your design practice blog.
6­GF Smith Archive
Brief­ Create a print (A4 square) to be exhibited at Colours May Vary during the Print
Festival. The only limitation is that you must use print possesses. You will be allocated a
paper from the GF Smith Range, Create a design to show it at its best.
Background Considerations:
­What colour have you got? How can it be celebrated through your design?
­What print methods can help achieve the best finish for your design?
­How can you use colours to make you print stand out in the exhibition?

4.
­ Consider the context of the print, it needs to fit into the colours may vary aesthetic whilst
also fitting with the identity of GF Smith.
Deliverables:
­Final Prints
­Images of the Exhibition
­Record of development on your design practice blog​.
7­ FAFF
Brief­Brief: Create a logo/brand for the organisation 'Feminist Archives, Feminist futures to
be applied across multiple media platforms and communicate the ideals of the organisation
as well as its purpose.
Background considerations:
­ Analyse and consider the branding of other similar Feminist organisations, evaluate what
they are doing wrong and right and feed this into the design produced.
­ Analyse the purpose and message of the organisation by talking to the individual we
received the brief from and examining their existing online presence.
­ Do at least a cursory investigation into feminist history to add to and refresh your existing
knowledge.
­ Consider how the format of the logo will be dictated by the application platforms,
communicate closely with the client on this to ensure they get what they need.
­ Consider the brand guidelines that could accompany the logo to aid latter applications.
­ Organisation is key in any collaborations, find ways to maintain good communication and
full collaboration throughout.
Mandatory Requirements:
­ Close communication with the client.
­ A functioning logo must be produced that is both usable by and representative of FAFF.
Deliverables:
­ Logo in any format deemed necessary from client communication.
­ Any Brand guidelines or aids in applying the identity designed in a wider sense.
­ Blog entries recording the development of the project.
­ Design boards detailing the key points of the project.
8­Love Rouge chalkboard
Brief­ Create a large outdoor chalkboard for the vintage themed cafe Love Rouge.
Background Considerations ­ This chalkboard is one of the first things that many people will
see of the cafe. As such, it needs to communicate the existing identity of the cafe and the
experience of dining there.
Look at the interior of the cafe as well as their online presence to gauge their complete
identity.

5.
A distinctive part of the dining experience there is the mix and match crockery. Use the
patterns and colours as a starting point for the board.
Research fixatives for outside chalkboards because the different mediums on chalkboards
have different sticking ability.
Deliverables­ Images of the finished Chalkboard.
9­Students union work
Brief ­ Produce work in collaboration with the LCA SU as the communications office in the
Leeds College of Art Students Union.
Background Considerations ­ Work done for the students Union can range from a moments
notice to a couple of months, learn when to say yes and no to make sure your work is
consistent and you are always giving your best.
There is an overarching budget for the year. Although it is not your job to manage the
budget, bear it in mind when designing so that gross overspending doesn't occur.
Always consider the audience, which is a group of young creatives, so take risks and use
this position as an opportunity to do risky and rule breaking designs.
Deliverables ­ This will be an extended overarching brief for the year, the deliverables of
which will be dictated by the individual briefs as set out on my blog and in the design boards.
11. Triptych poster.
Brief: create an A1 poster to be displayed with two others in the Graphic design corridor for a
week.
Background Considerations:
­ think about the posters that will be sitting next to your design, how can you work to
create a sense of cohesion throughout the different designs?
­ What do you want to do, use this as a chance to hone your skills and work on you as
designer.
­ Think about your audience who will be seeing this and how can you address them?
Deliverables:
­ final digital design.
­ Printed poster to scale.
­ Record of your development on your design practice blog.