2010 What J-Grads Need to Know
•
0 likes•222 views
2010 presentation for college educators about what journalism students need to know before they graduate and enter the workforce. Discusses multimedia storytelling, social media, business skills, freelancing, digital technology and evolving media landscapes.
Recommended
More Related Content
Viewers also liked
Viewers also liked (16)
Similar to 2010 What J-Grads Need to Know
Similar to 2010 What J-Grads Need to Know (20)
Recently uploaded
Recently uploaded (20)
2010 What J-Grads Need to Know
- 1. W H A T J O U R N A L I S M S T U D E N T S N E E D T O K N O W W H E N T H E Y G R A D U A T E Education & Experience
- 2. Help Wanted: Few, if any, single-skill journalism jobs exist now.
- 3. “The right person will be … organized enough to stay on top of filings for both print and web editions.” “Must be a „working‟ editor … Skills should include writing, photography and editing. Computer skills in Word, Office, InDesign, Photoshop and Excel are a must.”“The Daily Progress … has an immediate opening for an entry level photographer who can shoot stills and video …” Help Wanted: Sources: JournalismJobs.com, NPPA.org
- 4. Strong Entry-Level Credentials: Before 2000 Four-year degree in print or broadcast journalism Experience on the college newspaper/TV staff Internship experience is a plus 2000-Present Four-year degree covering basics in print, broadcast and online journalism Emphasis in 1-2 specific skill sets Experience on college newspaper/TV staff Internship experience is essential Basic computer/web publishing skills are essential Double major is a plus Entrepreneurial skills are a plus
- 5. Then All Journalists Needed: • Context • History of News • Ethics day‟s Media Landscape • Hard Skills • Writing, Photography, Editing OR Design • Soft Skills • Networking Ability • Research Skills
- 6. Now All Journalists Need: • Context • History of News • Ethics • Today‟s Media Landscape • Hard Skills • Writing • Photography • Editing • Online Publishing • Soft Skills • Networking Ability • Research Skills • Social Media Skills • Entrepreneurial Skills
- 7. Context History of News Connect with experienced journalists Learn from the past Understand progression of communication Understand audience behavior
- 8. Context Ethics Journalism ethics Separate journalism from fiction, tabloids and sensationalism Provide basis for judgment in new media “gray areas” Understand journalism is essential to democracy Work ethic Journalism is not a 9-5 job It‟s a small journalism world
- 9. Context SURVEY: How did you first hear about the death of Elvis? The death of Michael Jackson?
- 10. Context The Times, they are a-changin‟ …
- 11. Context How I followed news of the death of Michael Jackson.
- 12. Context How I followed news of the death of Michael Jackson: • Knowledge started by word of mouth • Mobile device was the dominant point of entry* • Online news was the dominant source • 71% of my attention to the story was in the first day it broke • I did not consume any print coverage event until the next day • The only lasting piece of coverage I saved was a magazine • 49% of my “information encounters” involved non-traditional, non- professional news sources (i.e. word of mouth, social media, entertainment) *Mobile internet access is expected to surpass PC web access by 2013
- 13. Questions Have you ever searched for an infographic using Google images? Did you watch “Don‟t Tase Me Bro” on YouTube? Have you ever followed a link on Facebook? Have you ever learned something new by watching SNL, The Daily Show or The Tonight Show?
- 14. Why do you ask? Journalists must compete with friends, family and Jon Stewart as news voices.
- 15. Context Today‟s Media Landscape: Newspapers Television News Websites Radio Facebook Twitter MagazinesRSS Readers Search Engines Smart Phone Apps Word of Mouth E-Readers YouTube Reality TV Gaming Consoles Text Messages Foursquare E-mail Alerts Comedy Shows
- 16. Context Different Deadlines: Mobile = Immediately Web = As soon as possible Broadcast = Show Time Slot (5:00, 6:00, 11:00, etc.) Print = Press Time (Daily, weekly, monthly, etc.) Learn to do a quick edit followed by a quality edit. (NOTE: “Quick” should not mean “inaccurate”!)
- 17. Hard Skills TWO MOST IMPORTANT SKILLS! Writing Image Composition These are the basis for everything we do regardless of platform
- 18. Hard Skills • “TV style” • Typically progressive tense • Written to be heard • Images/sound set the scene • “Newspaper style” • Typically past tense • Written to be read • Writer describes scene • Varying styles • Written to be found: • SEO, Keywords, Geo-tags PRINT WRITING A-V WRITING ONLINE WRITING • AP Style • Grammar • Spelling • Timecode
- 19. Hard Skills Image Composition Rule of Thirds Basic Lighting Basic Photoshop
- 20. Have at least ONE hands-on experience with: o Writing a print article o Writing an audio-visual script o Taking and editing a news photo o Shooting and editing a video o Recording and editing audio o Doing a stand-up and/or voiceover o Building a basic website o Reporting with a mobile device WRITING AUDIO-VISUAL WEB PUBLISHING
- 21. Soft Skills Networking Know how to promote yourself and your work It‟s a small world, after all … Social Media Understand audience engagement Understand demographics “Talk with me, not at me” There‟s a difference between knowing how to use social media personally and knowing how to use it professionally. Do both.
- 22. Soft Skills Entrepreneurial Journalism Understand personal finance Know local and national freelance rates Diversify your revenue streams Market yourself Join professional organizations Always think like a freelancer.
- 23. J-Students Need More Than A Degree: Technical ability Internship experience Clips on a portfolio website Non-academic reference Genuine love for storytelling
Editor's Notes
- WHY THIS SUBJECT IS DIFFICULT: No defined “multimedia” career path This generation is defining multimedia journalism Students need a very wide breadth of hard skills, soft skills and contextual knowledge
- What is needed to get an entry-level journalism job? Internship experience is the most important requirement. ALL professional journalists need to be equipped to freelance and diversify their revenue streams, if need be.
- HISTORY OF NEWS: From ActuDiurna to Twitter, how did we get to this stage of communication? CONNECT WITH EXPERIENCED JOURNALISTS Networking is a key to success in this business, and more people are going to be older than you than notLEARN FROM THE PAST There are still a number of similarities in how we distribute news now and how we used to distribute news Know which reporting practices have succeeded in the past and which have failedUNDERSTAND AUDIENCE BEHAVIOR How did your parents absorb news? How did your grandparents absorb news?
- JOURNALISM ETHICS Separate our products from fiction, tabloids, entertainment and sensationalism Provide a basis for judgment in all “new media” gray areas Understand this job is essential to democracyWORK ETHIC Journalism does not rest for weekends or holidays Earn the respect of your colleagues; It’s a small journalism world No journalist is “entitled” to a beat, a promotion, special privileges, time off, extra pay, etc. “You get paid in more ways than one.” – Journalism is rewarding in many ways.
- How did you hear about Elvis’ death?How did you learn about the death of Michael Jackson?
- Knowledge started by word of mouthMobile device was the dominant point of entryOnline news was the dominant source71% of my attention to the story took place on the first day it brokeI did not consume any print media coverage of the event until the next day, and I only consumed two editions – one was a magazineThe only lasting piece of coverage I saved was a magazine49% of my “information encounters” involved non-traditional, non-authoritative news sources (i.e. word of mouth, social media, entertainment)- Mobile internet access is expected to surpass PC web access by 2013.
- Knowledge started by word of mouthMobile device was the dominant point of entryOnline news was the dominant source71% of my attention to the story took place on the first day it brokeI did not consume any print media coverage of the event until the next day, and I only consumed two editions – one was a magazineThe only lasting piece of coverage I saved was a magazine49% of my “information encounters” involved non-traditional, non-authoritative news sources (i.e. word of mouth, social media, entertainment)- Mobile internet access is expected to surpass PC web access by 2013.
- QUESTIONS: Have you ever searched for an information graphic using Google Images? If I’m a food critic, should I be on Four Square? Did you watch “Don’t Tase Me Bro” or the Balloon Boy on YouTube? Have you ever followed a link on Facebook? Have you ever learned something new by watching SNL, The Daily Show, The Tonight Show or Late Night?REASONS FOR KNOWING THIS: Journalism has to compete with these platforms Journalists are competing with friends, family and Jon Stewart How can you set yourself apart from these tough competitors?
- REASONS FOR KNOWING THIS: Journalism has to compete with these platforms Journalists are competing with friends, family and Jon Stewart How can you differentiate yourself from these tough competitors?
- HOW DOES YOUR AUDIENCE GET THEIR NEWS? Reporters and photographers are now just as responsible as their editors and publishers, if not more so, for reaching their audience There will likely never be single-platform journalists again
- DIFFERENT DEADLINES:- Know how to prioritize for multiple platforms.
- TWO MOST IMPORTANT SKILLS These are the basis for everything we do regardless of platform I will never hire anyone who can’t do both
- IMAGE COMPOSITION Know the rule of thirds Know basic lighting principles No backlighting Good use of available light Good use of sunlight Basic Photoshop: It’s not a must have, but a good to have
- WRITINGThe basis of all storytellingSTILL PHOTOGRAPHYThe basis of all visual storytellingSHOOTING & EDITING Editing will make you a better writer, photographer and video producerSTAND-UP & VOICEOVER You need to be comfortable being seen and heard Few reporters can hide behind a pen or a camera anymoreBUILDING WEBSITE You WILL need to communicate with web producers, post your own content or manage your own site. No exceptionsMOBILE DEVICEThis is reporting of the future. You have to be able to do it. It’s also your competition
- NETWORKING Key for promoting your employer and for promoting yourselfSOCIAL MEDIA FOR CONTENT Lifestyle Family Fitness Facebook example – Get to your audience first! Know your audience: Blacks and Latinos use mobile devices more than any other demographic SOCIAL MEDIA FOR MARKETING YOURSELF There’s a difference between knowing how to use social media personally and knowing how to use it professionally. Do both. Edit your social media sites constantly. You should be on: Facebook, Twitter, LinkedIn
- PERSONAL FINANCE Business classes are recommendedMARKET YOURSELF Get personal business cards Send professional holiday cards Keep in touch with teachers, mentors and business contacts through e-mail Make cold calls Join at least the ONA, NPPA, SPJ, RTDNA, etc.