Put your social media strategy where the sun don't shine.

•

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Christian Verschaeren

A rant on the hyped "social media strategies". And how they're completely besides the point.

Tecnologia Negócios

Put your
Social Media Strategy
where the sun
don’t shine

Where does the idea of
a Social Media Strategy
come from?

Social Media Strategy
implies you need a strategy
to reach people with your
message.
Thereby admitting they
aren’t interested.

Social Media
is a way of giving a name to
the fact that people don’t
visit your websites no more.
Thereby pretending you
have it covered.

There is no
social media.
There is just an online
reflection of people and
culture.

Idea!

This is as far
downstream
they can possibly start

Though declared “dead”
30 second TV spots can be
interesting and social

So the advertising idea
can be social
& interesting...

Brands that cultivate their
multi-faceted personalities
and have interesting stories.

Today’s
Model

Isn’t really a model, but my wife. No glamour, but
down to earth. Affordable. Almost self-sufﬁcient.
Replicates.

Thank you!
Get in touch:
www.twitter.com/Crusty
www.zeppelinrepair.com

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Put your social media strategy where the sun don't shine.

1. Put your Social Media Strategy where the sun don’t shine

2. Where does the idea of a Social Media Strategy come from?

3. The Traditional model:

4. Business Product BRAND Advertising Agency Idea! MEDIA

5. Unfortunately...

6. Business Product BRAND Advertising Agency Idea! MEDIA

8. The Internet model:

9. Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET

10. Unfortunately...

11. Idea! MEDIA & INTERNET “Social Media”

12.

13. Social Media Strategy implies you need a strategy to reach people with your message. Thereby admitting they aren’t interested.

14. How about being Interesting?

15. Social Media is a way of giving a name to the fact that people don’t visit your websites no more. Thereby pretending you have it covered.

16. There is no social media. There is just an online reflection of people and culture.

17. Stop focusing on the Media part.

18. It’s about the Social part.

19. Interesting ideas & Social ideas

20. Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET They don’t go here

21. Business Product BRAND Advertising Agency Idea! MEDIA They & INTERNET go there

22. Upstream

23. Idea! This is as far downstream they can possibly start

24. Though declared “dead” 30 second TV spots can be interesting and social

25.

26.

27. So the advertising idea can be social & interesting...

28. ...but you get people engaging with *the advertising for* a brand.

29. While they could be engaging with the brand.

30. Upstream

31. Business Product BRAND Advertising Agency Brands Idea can be Social & Interesting

32.

33.

34. Brands that cultivate their multi-faceted personalities and have interesting stories.

35. Upstream

36. Business Product BRAND Products Advertising Agen can be Social & Ide Interesting

37.

38.

39.

40. Upstream

41. Business Product Businesses BRAND can be Social & Advertisi Interesting

42.

43.

44. So...

45. Today’s Model Isn’t really a model, but my wife. No glamour, but down to earth. Affordable. Almost self-sufﬁcient. Replicates.

46. Top 4 ingredients for Today’s Model 1. Have an interesting and social business. 2. Have an interesting and social product. 3. Have an interesting and social brand. 4. Have interesting and social advertising.

47. Thank you! Get in touch: www.twitter.com/Crusty www.zeppelinrepair.com

Put your social media strategy where the sun don't shine.

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Put your social media strategy where the sun don't shine.