The document outlines the roles and responsibilities of Newfoundland and Labrador's Product Development division, which focuses on developing tourism experiences, infrastructure, and protecting the natural environment. It discusses strategic goals like doubling tourism revenue by 2020 and becoming a leader in environmental sustainability. It also provides details on the division's activities, which include signage projects, skills training, partnerships, and supporting seasonal events and attractions. Moving forward, priorities include quality assurance, researching visitor wants, filling product gaps, and ensuring collaboration across industry and government stakeholders.

1. Tourism Product Development