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Everything I needed to know about social media I learned from Pikachu. an illustrated chat with Rachel Nabors @CrowChick RacheltheGreat.com

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Ubiquity All your friends are doing it.

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If people we like use something, we're more likely to use it, too.

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What can you do? <ul><ul><li>Help users find their friends. </li></ul></ul><ul><ul><li>Offer to scour their address book for friends already using the service. </li></ul></ul><ul><ul><li>Help them invite any friends they can't find. </li></ul></ul><ul><ul><li>Ask permission to alert their social web. </li></ul></ul>

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Availability Everyone can access it.

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The more ways we have to access something, the more likely we are to use it. Would Twitter be so revolutionary if you could only use it from Twitter.com on a computer?

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Of course not! How would you be able to tweet while driving? Thank goodness you can twitter with your mobile phone!

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Participation All together now.

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*Not that this ever actually happened...

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What happened? <ul><ul><li>No one could &quot;see&quot; the interaction from the outside. </li></ul></ul><ul><ul><li>No incentive for new users to participate if they couldn't see the conversations that would have prompted them to join. </li></ul></ul><ul><ul><li>Having a conversation widget you could add to your site or Facebook with a &quot;Join the Wave!&quot; button might've helped get people talking. </li></ul></ul><ul><ul><li>But Google was trying to be private by using invites, so that was probably a no-go from the beginning. Pity. </li></ul></ul>

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Camaraderie Friends by default. People like to feel like they're a part of an exclusive group of users, even is said group of users is very large.

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What can you do? <ul><ul><li>Market product as an experience for &quot;people like you&quot; can foster this sense of camaraderie. </li></ul></ul><ul><ul><li>However, you run the risk of alienating potential users who don't have a mental image of themselves that aligns with the one you're marketing for. </li></ul></ul>

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Summation The bonds that people form over a product are strengthened and exercised when they come together over it.

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The iphone huddle. Look familiar?

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What can you do? <ul><ul><li>It's not enough to stand alone. </li></ul></ul><ul><ul><li>Connect with users and in turn connect them with their social group. </li></ul></ul><ul><ul><li>Be available in multiple formats for multiple devices so no one gets left out ever. </li></ul></ul><ul><ul><li>Help users seek and find each other. </li></ul></ul><ul><ul><li>Help users broadcast and listen, see and be seen. </li></ul></ul><ul><ul><li>Foster a feeling of friendship and belonging. </li></ul></ul>

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Thank you! Rachel Nabors @CrowChick RacheltheGreat.com