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CrossMark Prototype Demo 2010 Annual Meeting

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CrossMark Prototype Demo 2010 Annual Meeting

  1. 1. Business Development & Marketing Carol Anne Meyer CrossMark CrossRef Annual Member Meeting 16 November 2010 Thursday, December 2, 2010
  2. 2. Agenda • What is CrossMark? • How Does it Look? A Demo • What Does it Cost? • How Does it Work? • What’s the Schedule? • What do Publishers Have to Do? • Thursday, December 2, 2010
  3. 3. How Does a Researcher Know What to Trust? • Author name • Affiliation • How many times something has been cited • On a reputable web site (publisher or journal brand) • Ratings, Comments Thursday, December 2, 2010
  4. 4. How Does a Researcher Know if an Article is Up to Date? Thursday, December 2, 2010
  5. 5. How Does a Researcher Know if an Article is Up to Date? Thursday, December 2, 2010
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  14. 14. Publisher Concerns Thursday, December 2, 2010
  15. 15. Publisher Concerns • Readers might choose unmaintained copies of articles Thursday, December 2, 2010
  16. 16. Publisher Concerns • Readers might choose unmaintained copies of articles • Negative impact on subscription revenue Thursday, December 2, 2010
  17. 17. Publisher Concerns • Readers might choose unmaintained copies of articles • Negative impact on subscription revenue • Negative impact on usage statistics Thursday, December 2, 2010
  18. 18. Publisher Concerns • Readers might choose unmaintained copies of articles • Negative impact on subscription revenue • Negative impact on usage statistics • Readers will not benefit from functionality on the publisher’s site Thursday, December 2, 2010
  19. 19. Publisher Concerns • Readers might choose unmaintained copies of articles • Negative impact on subscription revenue • Negative impact on usage statistics • Readers will not benefit from functionality on the publisher’s site • Readers might cite “incorrect” versions instead of the maintainedVersion of Record Thursday, December 2, 2010
  20. 20. Specific Correction Problems Mentioned • Interlibrary loan • Downloaded PDFs • Printed articles. The lack of awareness of corrections or updates could be particularly problematic in medicine and related fields. Thursday, December 2, 2010
  21. 21. “The Web is by nature an interactive environment, yet online journals are mostly static, befitting their traditional role as a never-changing scholarly record.” Thursday, December 2, 2010
  22. 22. erratum corrigendum updates enhancements withdrawals retractions new editions Thursday, December 2, 2010
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  24. 24. Version of Record Enhanced VoR Corrected VoR Thursday, December 2, 2010
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  26. 26. What is CrossMark? • A logo that identifies a publisher certified version of record • Clicking the logo tells you • If the copy is publisher-maintained and whether there have been any corrections • Where the publisher-maintained version is • Other metadata the publisher chooses to include Thursday, December 2, 2010
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  38. 38. click for updates Thursday, December 2, 2010
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  40. 40. We are working to make the boxes easier to read at a glance and to refine the language. Thursday, December 2, 2010
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  44. 44. What Does it Cost? Thursday, December 2, 2010
  45. 45. What Does it Cost? Current content: 20¢ Backfile content: 2¢ Thursday, December 2, 2010
  46. 46. What Does it Cost? Current content: 20¢ Backfile content: 2¢ Current Content: published in the past two years. Thursday, December 2, 2010
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  48. 48. • Participation is optional Thursday, December 2, 2010
  49. 49. • Participation is optional • Participants maintain their content Thursday, December 2, 2010
  50. 50. • Participation is optional • Participants maintain their content • Participants agree to keep CrossMark metadata up to date! Thursday, December 2, 2010
  51. 51. • Participation is optional • Participants maintain their content • Participants agree to keep CrossMark metadata up to date! • Participants adhere to logo display guidelines Thursday, December 2, 2010
  52. 52. • Participation is optional • Participants maintain their content • Participants agree to keep CrossMark metadata up to date! • Participants adhere to logo display guidelines • Participants link (via DOI) to explanatory “policy”page Thursday, December 2, 2010
  53. 53. • Participation is optional • Participants maintain their content • Participants agree to keep CrossMark metadata up to date! • Participants adhere to logo display guidelines • Participants link (via DOI) to explanatory “policy”page • Anything with a CrossRef DOI can have a CrossMark Thursday, December 2, 2010
  54. 54. What do Publishers Have to do? • Deposit CrossMark metadata • Can be with, or after CrossRef DOI deposit • Update CrossMark metadata • Display CrossMark logo on HTML publication pages (there’s a widget for that) • Add CrossMark metadata to PDFs. • Add linked CrossMark logo to PDFs. can help • Decide on and collect optional metadata Thursday, December 2, 2010
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  56. 56. • A few publishers will pilot CrossMark starting in December. Thursday, December 2, 2010
  57. 57. • A few publishers will pilot CrossMark starting in December. • Launch scheduled for next April. Thursday, December 2, 2010
  58. 58. Any Questions? Thursday, December 2, 2010

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