This presentation has been updated. See http://www.slideshare.net/CrossRef/introduction-to-crossmark for the latest information.

1. Business Development & Marketing
Carol Anne Meyer
CrossMark
CrossRef Annual Member Meeting
16 November 2010
Thursday, December 2, 2010

2. Agenda
• What is CrossMark?
• How Does it Look? A Demo
• What Does it Cost?
• How Does it Work?
• What’s the Schedule?
• What do Publishers Have to Do?
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Thursday, December 2, 2010

3. How Does a Researcher
Know What to Trust?
• Author name
• Affiliation
• How many times something has been cited
• On a reputable web site (publisher or journal
brand)
• Ratings, Comments
Thursday, December 2, 2010

4. How Does a Researcher Know
if an Article is Up to Date?
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5. How Does a Researcher Know
if an Article is Up to Date?
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14. Publisher Concerns
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15. Publisher Concerns
• Readers might choose unmaintained copies of
articles
Thursday, December 2, 2010

16. Publisher Concerns
• Readers might choose unmaintained copies of
articles
• Negative impact on subscription revenue
Thursday, December 2, 2010

17. Publisher Concerns
• Readers might choose unmaintained copies of
articles
• Negative impact on subscription revenue
• Negative impact on usage statistics
Thursday, December 2, 2010

18. Publisher Concerns
• Readers might choose unmaintained copies of
articles
• Negative impact on subscription revenue
• Negative impact on usage statistics
• Readers will not benefit from functionality on
the publisher’s site
Thursday, December 2, 2010

19. Publisher Concerns
• Readers might choose unmaintained copies of
articles
• Negative impact on subscription revenue
• Negative impact on usage statistics
• Readers will not benefit from functionality on
the publisher’s site
• Readers might cite “incorrect” versions instead
of the maintainedVersion of Record
Thursday, December 2, 2010

20. Specific Correction Problems
Mentioned
• Interlibrary loan
• Downloaded PDFs
• Printed articles.
The lack of awareness of corrections or updates could be particularly problematic in
medicine and related fields.
Thursday, December 2, 2010

21. “The Web is by nature an interactive environment,
yet online journals are mostly static, befitting their
traditional role as a never-changing scholarly record.”
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22. erratum
corrigendum
updates
enhancements
withdrawals
retractions
new editions
Thursday, December 2, 2010

23. Thursday, December 2, 2010

24. Version of Record
Enhanced VoR
Corrected VoR
Thursday, December 2, 2010

25. Thursday, December 2, 2010

26. What is CrossMark?
• A logo that identifies a publisher certified
version of record
• Clicking the logo tells you
• If the copy is publisher-maintained and whether
there have been any corrections
• Where the publisher-maintained version is
• Other metadata the publisher chooses to include
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38. click for updates
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40. We are working to make the
boxes easier to read at a glance
and to refine the language.
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44. What Does it Cost?
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45. What Does it Cost?
Current content: 20¢
Backfile content: 2¢
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46. What Does it Cost?
Current content: 20¢
Backfile content: 2¢
Current Content: published in the past two years.
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47. Thursday, December 2, 2010

48. • Participation is optional
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49. • Participation is optional
• Participants maintain their content
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50. • Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata
up to date!
Thursday, December 2, 2010

51. • Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata
up to date!
• Participants adhere to logo display guidelines
Thursday, December 2, 2010

52. • Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata
up to date!
• Participants adhere to logo display guidelines
• Participants link (via DOI) to explanatory
“policy”page
Thursday, December 2, 2010

53. • Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata
up to date!
• Participants adhere to logo display guidelines
• Participants link (via DOI) to explanatory
“policy”page
• Anything with a CrossRef DOI can have a
CrossMark
Thursday, December 2, 2010

54. What do Publishers
Have to do?
• Deposit CrossMark metadata
• Can be with, or after CrossRef DOI deposit
• Update CrossMark metadata
• Display CrossMark logo on HTML publication pages
(there’s a widget for that)
• Add CrossMark metadata to PDFs.
• Add linked CrossMark logo to PDFs.
can help
• Decide on and collect optional metadata
Thursday, December 2, 2010

55. Thursday, December 2, 2010

56. • A few publishers will pilot
CrossMark starting in December.
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57. • A few publishers will pilot
CrossMark starting in December.
• Launch scheduled for next April.
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58. Any Questions?
Thursday, December 2, 2010