14. Result- 活动效果 In just 12 days, 10,000 people signed in, of which over 60% were Renren users. Additionally, online participation included over 530,000 people, resulting in the event being shared over 124,000 times. Overall, the entire event exposed the brand to an impressive 20 million of the brand's target consumers!
15. Result- 活动效果 Online participation and sharing spreads information about offline drink sampling event! Offline drink sampling triggers online promotion! Free WOM advertising Shared 16.41million times 【 Offline- Check in 】 In 12 days: 6,276 sign ins 5,021 people participated 【 Online-SNS 】 PV: 18.2million+views UV: 530k+people Shared: 1.23million+times
16.
Editor's Notes
Consumer attribute refers to the relationship between brand and the targeted consumers, indicating brand’s value or profit for the consumers.
Consumer attribute refers to the relationship between brand and the targeted consumers, indicating brand’s value or profit for the consumers.
Creativity refers to the description of the creative points base on the communications strategy.
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