Round up of Brand Social in London in November. Senior marketers present included those from BBC, Converse, EY, Nandos Patagonia, Lenovo, Monster Energy, Rapha, Samsung, Sky, Sonos, Syco, The Hoxton and Virgin. All feel free to enter our Brand Social competition here - http://www.creativesocial.com/competition/

1. 3 + 4 November 2016

2. Collaboration

3. 60%$ 60%$
50%$
45%$
40%$
20%$
0%$
10%$
20%$
30%$
40%$
50%$
60%$
70%$
Crea/ng$value$for$
your$customers$in$
new$and$engaging$
ways$
Technology$
providing$new$
plaBorms$for$
brands$
The$freedom$and$
pace$to$get$scale$
with$ideas$or$
products$
Crea/ng$new$
routes$to$market$
Collabora/ng$with$
other$brands$to$
add$value$to$your$
customers$
Collabora/ng$with$
startEups$
What do you see as the biggest opportunities for brands right now?

4. 76%Want brands to collaborate with a
totally unassociated brand
03 Vitals : Openness : Spontaneity

5. Project Jacquard by Levi’s x Google
03 Vitals : Openness : Spontaneity

6. Y-3 x Virgin Galatic
03 Vitals : Openness : Spontaneity

7. 72%are excited by the prospect of a
brand collaborating with a competitor
03 Vitals : Openness : Spontaneity

8. McWhopper
03 Vitals : Openness : Spontaneity

9. The Modern Brand Equation =
Collaborative + Purpose Driven +
People Centric + Humble + Diverse +
Restless + Delivers ExperiencesCollaborative + Experiential + Creative + Fluidity + Culture

10. “A modern brand is one that
represents now and helps people feel
reflected”

11. OUR THEME
Restlessness

12. “Restlessness is discontent and discontent
is the first necessity of progress. Show me
a thoroughly satisfied man and I will show
you a failure.”
Thomas Edison

13. Brands you considered as restless

14. That’s Me That Is

23. Jimmy Cregan
Jimmy’s Iced Coffee
Entrepreneur
James Fairbank
Rapha Racing
Brand Builder
Rachel Wingfield
Loop.ph
Biology Architect
Yara Michels
Chapter Friday
Influencer
Oliver Spencer
Fashion Designer
Label Owner
Speakers

24. Rachel Wingfield
Loop.ph
Biology Architect

25. “Designers are future makers”
Rachel Wingfield

30. Belvedere Trees
St James Park
Spiratomic Space
Belvedere Trees Tree Lungs
Kensington ArchilaceEnergy Futures (EDF)
Brainwaves Loop.pH a Spatial Laboratory
Traversing the worlds of design,
architecture and technology to
craft space and living matter
into spectacular experiences
that radically rethink the future

31. Digital Dawn - Photovoltaic window blind
Vertical urban farming
Algae as a biofuel
Textiles as a growing medium NASA Aeroponic Growing for Cities
Bioluminescent bacterial lightbulbsScaffolds for Life
Photosynthesising microbiological textiles Living Environments
Synthesising living matter and
technology through the
convergence of biology, and
technology

32. Oliver Spencer
Fashion Designer
Label Owner

33. “Brands need to be closer to their
consumers now more than ever
before”
Oliver Spencer

34. PARTNERS
Platinum Partner Media Partner
Other supporters

35. y
Yara Michels
Chapter Friday

39. Jimmy Cregan
Jimmy’s Iced Coffee

40. Our story
Inspired by
Australia
Realised UK potential
Made the product
Me and my sis
Our office
Where we live

41. Refreshing, Resealable, Convenient and Rad,
a Pick-Me-Up, 4 Ingredients, and none of them are bad.
We do a Skinny, Original &Mocha range and at £1.59 it’s just a pinch of your change. We’re a British
Brand and we wanna keep your chin up and soon we’ll be in every store because we ain’t gonna give up.

42. Farmer Hoggett, Babe.
Farmer Hoggett knew that little things that tickle and nag and refuse
to go away should never be ignored. For in them lie the seeds of
destiny.

43. How are we making it? NOT MADE IT.
Hunger&Drive
Real story
Make rad products
Build an epic team
Build a culture that people love
Trust your instinct
Have a plan
Let money be a bi-product of your dream
Learn to say “No”

44. James Fairbank
Rapha Racing

45. LOVETHESPORT
EVERYTHING WE DO IS INFORMED BY A LOVE OF ROAD RACING.

46. Start Up Sessions

47. 59%$
53%$
47%$
41%$
35%$
12%$
0%$
10%$
20%$
30%$
40%$
50%$
60%$
70%$
Crea0ng$value$for$
your$customers$in$
new$and$engaging$
ways$
Technology$
providing$new$
plaCorms$for$
brands$
The$freedom$and$
pace$to$get$scale$
with$ideas$or$
products$
Crea0ng$new$
routes$to$market$
Collabora0ng$with$
other$brands$to$
add$value$to$your$
customers$
Collabora0ng$with$
startFups$

49. @sopost@landmrkit@chatsuite @rewindco

50. Innovative First Projects

53. Boost
OPT-IN TO
MARKETING
NOT TRIED
BEFORE
WOULD
RECOMMEND
WOULD
BUY
41% 95% 93% 91%
945 samples claimed
49% of surveyed sample recipients had not heard of the brand before
hello@sopost.com @sopost

54. Challenges Workshop

56. How to sell to Senior Marketers
1.Make the client the hero by detailing every
benefit including the money
2. Help them manage internal stakeholders –
what is the elevator pitch?
3. Create a burning platform for urgency – tell
them what will happen if they don’t do it!

57. Feedback

58. “The most lean-in active creative forum I
have experienced”
“Intimate, thought-provoking, useful
use of my time…doesn't happen often!
- Thank-you”
“Like speed dating for your brain.
Connecting with genuine people in a safe,
creative environment”
“You could do this one mixer all year
and not need to do another. A mini
TED summit for creative execs”
“Opens your mind and puts the fun back
into your role”
“A safe space to be inspired and test
your theories for your next project”

59. AVERAGE FEEDBACK SCORE
8.4

60. Thanks

63. Media Partner
Other supporters

64. NEXT
Brand Social London
May 2017
Contact jamesk@creativesocial.com
if interested in coming