O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Research Techniques             An IntroductionUnit 3: Research Techniques for Creative Media                  Industries ...
Creative Media Production                                Why Research?                            •   To find out more fac...
Creative Media Production                  Research Techniques                                             Types of Resear...
Creative Media Production                Research Techniques                                          Types of Research   ...
Creative Media Production                   Research Techniques                                              Primary Resea...
Creative Media Production               Research Techniques                                        Secondary Research     ...
Creative Media Production   Below are a list of the many different research                            techniques you may ...
Creative Media Production    There are many different ways we can research                             information on a su...
Creative Media Production                Reliability and Validity                            There are many techniques tha...
Creative Media Production            Other Points to Remember                            You need to keep careful record o...
Próximos SlideShares
Carregando em…5
×

Research Techniques Introduction

30.267 visualizações

Publicada em

An introduction to the Research Techniques unit and the key terms within it.

Publicada em: Educação
  • Your opinions matter! get paid BIG $$$ for them! START NOW!!.. ●●● https://tinyurl.com/make2793amonth
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Have you ever heard of taking paid surveys on the internet before? We have one right now that pays $50, and takes less than 10 minutes! If you want to take it, here is your personal link ♣♣♣ http://ishbv.com/surveys6/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • A Penis Growth Program With Actual Video Proof That It Works! REAL Growth With Video Proof, You Can't Fake These Enlargement Results... ♥♥♥ https://tinyurl.com/yaygh4xh
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Forget about surgery, pills and weights, they DONT work! This DOES work, but you need to follow the methods contained in the guide. Let's be honest, penis size is an important aspect of any man's life whether they want to admit it or not. The market is flooded with products and solutions that claim to have the answer to making your member bigger, but usually these products fail to deliver. Luckily, I happened to come across what might be the "Holy Grail of Penis Enlargement", it's written by this guy named John Collins and it's called the Penis Enlargement Bible. What I found mind blowing about John's program is that he backs up his claims with actual video proof and testimonials from customers who have used the product. It's said that a picture is worth a thousand words, but I would say most of these videos are worth 3 to 4 inches! Forget extenders, pills, suction devices and surgery. They are either expensive, too painful or they just don't work. The Penis Enlargement Bible is a proven two step program that combines natural over the counter supplements with a specially designed exercise regime to achieve up to 4" of growth within just a few months. If you are serious about getting bigger, check out the Penis Enlargement Bible here ➤➤ https://tinyurl.com/getpebible2019
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Earn $500 for taking a 1 hour paid survey! read more... ♣♣♣ https://tinyurl.com/make2793amonth
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Research Techniques Introduction

  1. 1. Research Techniques An IntroductionUnit 3: Research Techniques for Creative Media Industries Tutor: Sarah Holmes
  2. 2. Creative Media Production Why Research? • To find out more facts about a subject • To develop your understanding of a subject • To check your facts • To find out the thoughts of others
  3. 3. Creative Media Production Research Techniques Types of Research There are different types of research conducted for different purposes in the media. • Audience research – the analysis of who consumes what media products and why • Market research – investigations into the way that products could produce income by looking at the demands of consumers • Production research – the research conducted to inform the production process of a media product eg. background information, locations, legal and ethical requirements etc.
  4. 4. Creative Media Production Research Techniques Types of Research For this unit, you will be using academic research techniques to conduct all of those three types of research activity. The methods used to conduct academic research generally fall in to two groups - Primary Secondary
  5. 5. Creative Media Production Research Techniques Primary Research Primary research involves material and information which has been found ‘for the first time’ by the researcher. This would include material found using techniques such as:  Observations made when viewing an exhibition, show, performance or on visiting a location  Interviews with people  Reports of meetings / discussions with people The collection of information from questionnaires or surveys Focus group activities
  6. 6. Creative Media Production Research Techniques Secondary Research Secondary research is information or material which is collected by looking at the findings of others. Secondary research techniques would include:  Referring to books, journals, magazines and newspapers  Gathering information from the Internet  Making notes on information presented on audio visual formats like DVDs, videos or CDs  Collecting information from CD ROMs
  7. 7. Creative Media Production Below are a list of the many different research techniques you may employ in your work. In pairs see if you can decide whether they are primary or secondary research techniques. Reading a book Interviewing a media professional Talking to people at a film screening Collecting articles from a newspaper Taking photographs of a location for a recee Collecting information from websites.
  8. 8. Creative Media Production There are many different ways we can research information on a subject. Below are some of the most common methods used. Primary Secondary Interviews Books Reports from visits Internet Own photographs CD ROMs / Databases Focus groups Newspapers / Magazines Own thoughts / comments TV Programmes / DVDs Questionnaires / surveys Audio CD / Radio
  9. 9. Creative Media Production Reliability and Validity There are many techniques that can be employed when researching. However it is vital that you choose the right one to ensure that your information is reliable and valid Reliability = whether this can be trusted as a source of information. Could it be biased by people’s opinions or effected by flaws in their research methods? If this activity was done again, would it get the same results? Validity = the relevance of information to your investigation. Can you determine that it proves what you think it does (ie. If an interviewee reveals something can you give a direct quote that backs this up?)
  10. 10. Creative Media Production Other Points to Remember You need to keep careful record of the research you conduct. •Once collected research material needs to be stored carefully. •Paper-based material should be kept in an organised way in your folders. •Electronic material should be either printed out and stored or kept on your hard-drive or student area. •You will ALWAYS need to keep a Research Log for media projects– either using the template available on Moodle or by starting a dedicated Pinterest board (Sarah will be doing a tutorial on this)

×