Statistics related to seniors 65 years or better ... like Santa Claus! Helpful insights for those marketing to seniors.

1. Naughty and Nice. Salut, Santa!
We can thank Mrs. Claus for the twinkle in Santa’s eye. Could it be the sherry that make Santa so merry?
15% of men over 70 have sex at least once a week; Seniors shell out $124 on wine every year and
1 in 5 men of this age have sex at least once a month. are the largest proportion of daily wine drinkers.
Source: University of Chicogo’s National Social Life, Health and Aging Project Sources: Wine Spirits Daily 2011, US Wine Market Council 2011
Chimney Challenged.
Time to lay off that bowlful of jelly, Santa! Shackin’ up!
Baby Boomers (aged 47-65) and Silent Generation (65+) Santa and the Mrs. are still going strong, but
spend more on food and drink than the “coveted” 18-25 year many of the elves have likely begun shacking up.
old demo – $6,992 and $5,211 respectively. Co-habitation for people over the age of 65 has
Sources: www.MatureMarketingMatters.com 2010; American Time Survey - tripled in the past decade.
Bureau of Labor Statistics 2011
Source: US Census Marital Status & Living Arrangements 2011
Pain in the… It’s an iPad World.
Years of going up & down chimneys have taken a toll on Santa’s 6% of iPad owners are seniors. Santa’s favorite apps? If
bones. Like 50% of Americans over 65, he’s got arthritis. 8 in 10 where he surfs on the web is any indication, travel, health,
Americans over 65 are managing at least one chronic disease. financial, news and weather content are popular.
Source: Centers for Disease Control and Prevention 2011
Sources: Wall Street Journal; “Social, Silver Surfers” - Creating Results 2010
Hello, North Pole! Reindeer CAN Fly!
Rural areas have larger proportions of elders than metropolitan Maybe … Santa and his Silent Generation buddies are
areas. Santa keeps a timeshare in Scottsdale, AZ, where the less likely to believe in miracles than younger age groups.
median age is 45.4 – 8 years higher than the national average. Source: “Religion Among the Millennials” – Pew Research Center
13%
Sources: “Where Do Older Americans Live?” - Congressional Research Service 2007;
US News and World Report 2011
of Americans are seniors over the age of 65.
By 2030, this group of consumers will make up 20% of the US Population.
For more stats on seniors like Santa, visit
www.MatureMarketingMatters.com.
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