The document provides tips for marketing to baby boomers and seniors in 2014, organized by Santa's reindeer names. The tips include upgrading store accessibility, using vibrant images that reflect an active lifestyle, incorporating online games to encourage interaction, acknowledging sexuality sensitively, optimizing websites for search engines, fostering online communities, being careful with generational labels, using high-contrast colors and lighting in visuals, and providing more insights on its website.

1. Tips for Marketing
to Boomers and
Seniors in 2014
from
Eight Tiny Ways to
Stay Off Santa’s
“Naughty” List
& Santa’s reindeer
©2013 Creating Results
©2013 Creating Results

2. Dasher:
Upgrade the
"visitability“ of your
store or welcome
center, then
showcase
improvements online.
©2013 Creating Results

3. Dancer:
Use images and
messages that reflect
baby boomers’
desire to dance
through life.
©2013 Creating Results

4. Prancer: Games (online or off) can
encourage “spirited” interaction & nurture leads.
©2013 Creating Results

5. Vixen:
50 shades of 50+?
Acknowledge
sexuality by choosing
and using images
with a real spark.
©2013 Creating Results

6. Comet:
Fa-la-la-la-long tail!
Optimize for search (#2 activity of 50+ adults).
What does the reindeer say?
©2013 Creating Results

7. Cupid:
Play matchmaker!
Foster connections &
community between
older customers and
prospects.
©2013 Creating Results

8. Donder:
(That’s how it’s
spelled. Really.)
Names matter –
Tread lightly with
generational labels.
©2013 Creating Results
©

9. Blitzen:
Help your marketing
sparkle! Lighten up
photos and use
colors that are best
for aging eyes.
Naughty
Nice
©2013 Creating Results

10. Stuff Your
Stocking …
& strengthen your marketing with more
insights into boomers and seniors.
Read more at
www.CreatingResults.com/NaughtyList
©2013 Creating Results