Leadership through Entrepreneurship & Lateral thinking

Leadership through
Entrepreneurship &
Innovative Lateral
Thinking
CREATE BRAND MARKET
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Leadership process

TWO ROADS LEADING TO WOODS; I CHOSE
THE ONE LEAST TRAVELED BY AND THAT
MADE THE DIFFERENCE-
A LEADER’S SAYING
FRONTIER LEADERSHIP
FRONTIER LEADERSHIP Leadership process
THE LEADERSHIP PROCESS
 DISCOVERING YOUR LEADERSHIP
 DEVELOPING YOUR LEADERSHIP
 DELIVERING YOUR LEADERSHIP

 RESPONSIBILITY RATHER THAN A PRIVELEGED RANK
 RESPONSIBILITY FOR YOURSELF AND TO OTHERS
 THE JUDGEMENT TO DO WHAT IS RIGHT, THE DESIRE TO
TRANSFORM AND ABILITY TO EDUCATE
 GETTING EXTRAORDINARY RESULTS THROUGH
ORDINARY PEOPLE
 THE FORCES THAT MAKE YOU FOLLOW A PERSON TO A
PLACE YOU WOULD NOT GO YOURSELF
 THE MERCHANT OF HOPE
Leadership can only be learnt by Leading
www.creatingdemand.org
Leadership can only be learnt by Leading Ability to
Copyright 2013-2014 Presentation by: Sachin Bansal

 INTEGRITY: THE QUEST FOR HONESTY
 COMPASSION: THE RESPONSIBLE ATTITUDE
 COGNIZANCE: THE INTEGRITY OF AWARENESS
AND KNOWLEDGE
 COURAGE: THE BACK BONE TO ACT
 COMMITMENT: THE PASSION TO FULFILL YOUR
VISION
 CONFIDENCE: THE BELIEF IN YOURSELF AND
OTHERS
 COMMUNICATIONS: THE POWER OF PERSUASION
Characteristics of a Leader
Characteristics of a Leader Belief in yourself

DOING THINGS THAT ARE GENERALY NOT DONE IN
ORDINARY COURSE OF ANY BUSINESS ROUTINE
THE ABILITY TO CREATE AND BUILD VISION FROM
PRACTICALY NOTHING:
FUNDAMENTALLY IT IS A HUMAN, CREATIVE ACT.
THE APPLICATION OF ENERGY TO INITIATING AND BUILDING
AN ENTERPRISE OR ORGANSIATION.
WILLINGNESS TO TAKE CALCULATED RISKS- BOTH
PERSONAL AND FINANCIAL.
DO EVERYTHING POSSIBLE TO AVOID FAILURE CHANCES.
SENSING AN OPPORTUNITY WHERE OTHERS SEE CHAOS,
CONTRADICTION AND CONFUSION.
Entrepreneurial Thinking
Entrepreneurial Thinking Creative act

 ENTREPRENEURS ARE DOERS NOT THINKERS
 THEY ARE BORN NOT MADE
 THEY ARE ALWAYS INVENTORS
 THEY ARE ACADEMIC AND SOCIAL MISFITS
 THEY MUST FIT A PARTICULAR PROFILE
 YOU ALL NEED IS MONEY TO BE AN ENTREPRENEUR
 IGNORANCE IS BLISS FOR AN ENTREPRENEUR
 ENTREPRENEURS SEEK SUCCESS BUT EXPERIENCE
HIGH FAILURE RATES
 ENTREPRENEURS ARE EXTREME RISK TAKERS
Myths on Entrepreneurship
Myths on Entrepreneurship Ignorance is bliss

INNOVATION & ENTREPRENEURSHIP
INNOVATION IS THE KEY & SPECIFIC FUNCTION TO ANY
ENTREPRENEURSHIP PROCESS.
CONVERTING OPPORTUNITIES INTO MARKETABLE IDEAS.
INNOVATION & ENTREPRENEURSHIP Marketable

THE ROLE OF CREATIVITY
GENERATION OF IDEAS THAT RESULT IN THE IMPROVED
EFFICIENCY OR EFFECTIVENESS OF ANY SYSTEM.
THE TWO MOST IMPORTANT ASPECTS OF CREATIVITY IS
PROCESS AND PEOPLE.
PROCESS IS GOAL ORIENTED AND PEOPLE ARE
RESOURCES TO DETERMINE THE SOLUTION.
THE ROLE OF CREATIVITY Determine the solution

THE CREATIVITY THINKING PROCESS
INCUBATION
KNOWLEDGE
ACCUMULATI
ON
CREATIVE
PROCESS
IDEAS
EVALUATION &
IMPLEMENTATION
THE CREATIVITY THINKING PROCESS Determin

The Psychology of Creativity Rational/Non rational
LEFT HEMISPHERE RIGHT HEMISPHERE
VERBAL NON VERBAL
ANALYTICAL SYNTHESIZING
ABSTRACT SEEING ANALOGIES
RATIONAL NON RATIONAL
LOGICAL SPATIAL
LINEAR INTUITIVE & IMAGINING
The Psychology of Creativity

Ways to develop left and right Hemispheres
skills
LEFT HEMISPHERE SKILLS
• STEP BY STEP PLANNING OF
YOUR WORK ACTIVITIES
• READING ANCIENT,
MEDIEVAL PHILOSOPHY AND
LOGICAL BOOKS
• ESTABLISHING TIMETABLES
FOR ALL YOUR ACTIVITIES
• USING AND WORKING ON A
COMPUTER PROGRAM
RIGHT HEMISPHERE SKILLS
• USING METAPHORS AND
ANALOGIES TO DESCRIBE
THINGS
• TAKING OFF YOUR WATCH
WHILE NOT WORKING
• SUSPENDING YOUR INITIAL
JUDGEMENT
• RECORDING YOUR FEELINGS
HUNCHES AND INTUITIONS
• FANTASIZING VISUALISING
THINGS AND SITUATIONS IN
THE FUTURE
• DRAWING
Left and right hemispheres skills Ways to develop

Location of Brain function by Gender
FUNCTION
LANGUAGE MECHANICS
VOCABULARY
VISUAL – SPATIAL PERCEPTION
EMOTION
LOCATION
LEFT HEMISPHERE FRONT & BACK
LEFT HEMISPHERE FRONT
LEFT HEMISPHERE FRONT & BACK
LEFT AND RIGHT HEMISPHERES FRONT
& BACK
RIGHT HEMISPHERES
RIGHT AND LEFT HEMISPHERES
RIGHT HEMISPHERES
RIGHT AND LEFT HEMISPHERES
GENDER
MEN
WOMEN
MEN
WOMEN
MEN
WOMEN
MEN
WOMEN
Brain function Gender wise

Radical & Incremental Innovation
RADICAL
1. STIMULATE THROUGH
CHALLENGES
2. REMOVE DEADLINE
CONSTRAINTS
3. ENCOURAGE TECHNICAL
EDUCATION
4. ALLOW TECHNICAL SHARING
5. GIVE PERSONAL ATTENTION
6. ENCOURAGE PRAISE FROM
OUTSIDE PARTIES
7. HAVE FLEXIBLE FUNDS FOR
OPPORTUNTIES
8. REWARD WITH FREEDOM
INCREMENTAL
1. SET SYSTEMATIC GOALS AND
DEADLINES
2. STIIMULATE THROUGH
COMPETITIVE PRESSURES
3. HOLD WEEKLY MEETINGS
THAT INCLUDE KRA’S
4. DELEGATE MORE
RESPONSIBILTY
5. SET CLEAR FINANCIAL
REWARDS FOR MEETING
GOALS AND DEADLINES
Radical & Incremental Innovation Rational/Non rational

Lateral Thinking Arriving at the solution
Lateral Thinking
“A way of thinking that seeks a solution to an intractable
problem through unorthodox methods or elements that
would normally be ignored by logical thinking.”
Arriving at the solution from another angle.
An extraordinary effort. Lateral Thinking methods provide a
deliberate, systematic process that will result in innovative
thinking.
Creative thinking : a skill that can be learned.
Empowers people by
Adding strength to their natural abilities,
Improves creativity and innovation
Leads to increased productivity and profit.
THE SOLUTION TO ANY PROBLEM CAN BE SEEN FROM
UNEXPECTED ANGLE WITHOUT BEING JAUNDICED OR
PREJUDICED IN ATTEMPTING TO SEEK A SOLUTION.

Lateral Thinking Techniques
Techniques of Lateral Thinking
Alternatives: How to use concepts as a breeding ground for
new ideas. Sometimes we do not look beyond the obvious
alternatives.
Focus: When and how to change the focus of your thinking. You
will learn the discipline of defining your focus and sticking to it.
Challenge: Breaking free from the limits of traditional thinking.
With challenges, we act as though the present way of doing
things is not necessarily the best.
Random entry: Using unconnected input to open up new lines
of thinking.
Provocation and movement: Generating provocative
statements and using them to build new ideas.
Harvesting: Capturing your creative output. At the end of a
creative-thinking session, we normally only take note of the
specific ideas that seem practical and have obvious value.
Treatment of ideas: How to develop ideas and shape them to fit
an organization or situation.

Lateral Thinking Critical Factors
Critical Factors associated with Lateral Thinking
 Recognize dominant ideas that
polarize the perception of a problem
 Searching for different ways of looking
at things
 Relaxation of rigid control of thinking
 Use of chance to encourage other
ideas.

Effective thinking Plan and action
Effective thinking
 PLAN AND ACTION
 DECISION AND EVALUATION
 PROBLEM-SOLVING AND DESIGN
 COPING AND ORGANISING
 NEGOTIATION AND CONFLICT
 COMMUNICATION AND PERSUASION
 EXPLORATION AND DISCUSSION
 OPPORTUNITY AND INITIATIVE

Path of Success Creative
Path of Success
THE FIRST TEST OF A CREATIVE LEADER IS
THAT HE LEAVES BEHIND MEN THE
CONVICTION AND THE WILL TO CARRY
ON

Reputation to overall gains
Strategically connected with clients, engaging and
involving them:
•How to get closer to customers?
•To build brand awareness and enhance loyalty?
•To position new products and services for the effective
market penetration?
•To fulfill what customers really desire?
Specialties
Brand Strategy, business entry & planning, product
development, internet marketing, trade distribution,
public private partnerships, sustainable tourism
management and investment promotion.
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin Bansal
Enhancing business profitability

SACHIN BANSAL- Chief Explorer
INDIA : +91 97111 90192
sb@creatingdemand.org
facebook.com/creatingdemand
DELHI LONDON MELBOURNE NEW
YORK ITALY
Enhancing business profitability….

Leadership through Entrepreneurship & Lateral thinking

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