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Building your first UX Lab : Presented at GDS

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A quick guide to setting up your first UX Lab

Publicada em: Tecnologia

Building your first UX Lab : Presented at GDS

  1. 1. GDS Presentation Craig Spencer, UX Research Manager, Tesco Plc Building your first UX Lab : Lessons learn’t
  2. 2. Background Reconfigured existing facility Established first facility Advised on configuration Different types of involvement . . .
  3. 3. Background Ability to test & learn. . . testing is not dead!
  4. 4. Background But testing & lab work is just one tool, we mustn’t forget our through the keyhole ethno work
  5. 5. Things to think about . . .
  6. 6. Key considerations Is your lab just for holding 1-2-1 user sessions?
  7. 7. Do you need to do mobile testing? (highly likely) Key considerations
  8. 8. Is your lab going to run participatory design and or focus group work? Key considerations
  9. 9. Do stakeholders need to see recorded sessions, or participate in “live” testing ? Key considerations
  10. 10. Is the lab part of a shift from a ‘bricks and mortar” approach to a digital transformation ? Key considerations
  11. 11. What capacity does your lab need to deal with? (participants & stakeholders) Key considerations
  12. 12. Is it purely a lab your are building or a UX/Design space? Key considerations
  13. 13. Option 1 - Using Roo Be able to conduct 1-2-1 usability evaluations, on desktop, mobile devices, and smart surfaces. Typically we mirror the screen that the user is using so the researcher can see what they are doing without having to hover over the user. For mobile testing we would ideally like the user to sit back/relax as they use the device. Be able to conduct evaluations whereby a user might use a device whilst watching a TV screen. Be able to hold user groups - 8-12 users, where we can show early designs/concepts and work through these with users. We often split the large group down into sub teams and then insert a member of the Guardian team. Sometimes this might be an electronic design or a paper design which we would work through on the floor. Be able to write electronically (on the smartboard) or on a surface and pin design ideas to the walls (magnetic would be great). Be able to conduct 1-2-1 eye-tracking evaluations on desktop and mobile devices. Eye-tracking requires adjustable then fixed stats in terms of seating. Be able to conduct card sorting exercises with 1 or more users, where users categorise cards as part of a navigation task. CORE E CORE E THIS ROOM PROVIDES FLEXIBILITY WITHOUT HAVING TO CHANGE THE SHAPE/FURNITURE IN THE ROOM. CORE E OPTION 1 OPTION 2 CORE E OPTION 1 OPTION 2 LAYOUT FOR FOOD CORE E OPTION 1 OPTION 2 1 Joyn bench table 2 8-person sofa 3 70'' movable smart scre 4 Writable magnetic wall 5 Comms rack 6 Coats cupboard with fri 7 Smart screen relocated 8 Lockable glass doors h 9 Reception sofas with si 10 New solid wall 11 1-way glazed apeture 12 Viewing monitor 13 Soft viewing chairs 14 Re-used smart screen 15 Joyn work bench 16 Mac editing station 17 Overhead camera CORE E OPTION 1 OPTION 2 CORE E 10 1 14 15 16 4 Scenario 1 Scenario 5 Scenario 2 Scenario 6 Scenario 3 Scenario 7 Scenario 4 Be able to conduct semi-automated user evaluations on desktop and mobile devices, whereby a user comes into the lab, sits down, listens to instructions, and then completes tasks on their devices. SUSPENDED LIGHTING JOYN Plan the scenarios your lab will fulfil , down to the detail (plug sockets, chair placements) Key considerations
  14. 14. You may need to help stakeholders visualise the end result Key considerations
  15. 15. Lets’ take a look . . .
  16. 16. Getting what’s right for your organisation Capabilities There is nothing wrong with just a simple PC in a room with screen capture technology (Morae) There is nothing wrong with guerrilla techniques (used appropriately) But for some organisations they will require more, and need a professional lab setup Lets look at a lab set up . . .
  17. 17. Capabilities Capabilities Wireless mobile screen capture (Android, iOS, Windows) Full pan/tilt cameras with unto 20 x Zoom “Picture in Picture” capabilities with all inputs Full HD (720p, up to 1080p) viewing and recording Lab fully controllable through customised iPad app HD recording and storage Wireless microphones for flexible sound capture TV Wall so stakeholders can see everything clearly
  18. 18. Capabilities (picture in picture capabilities) Capabilities
  19. 19. Core Technology Capabilities Digital Matrix (they come in many different sizes) Deals with all the “tricky” issues - HDCP Pro AV components deliver stability and reliability
  20. 20. Core Technology Capabilities Inputs > > Outputs Screen captures, camera, microphones etc HD feeds for the recorders and TV screens & balanced audio
  21. 21. Lessons learn’t . . .
  22. 22. Key learnings Things to think about . . . 1: Building your lab doesn’t immediately change stakeholder behaviour
  23. 23. Key learnings Things to think about . . . 2: You need to spec your equipment (physically get examples and demo units) and ensure it has room for additions e.g. extra camera
  24. 24. Key learnings Things to think about . . . 3: Ensure your lab can be moved (location), or at the very least is modular / flexible
  25. 25. Key learnings Things to think about . . . 4: Think carefully about the footage you will capture and your subsequent storage requirements
  26. 26. Key learnings Things to think about . . . 5: One-way glass : it’s very very difficult to get right, consider a different approach
  27. 27. Key learnings Things to think about . . . 6: Don’t think you can build the very minimum you need and then easily add new features / functionality
  28. 28. Key learnings Things to think about . . . 7: Finance need to be your friends! You will most likely need senior stakeholder backing
  29. 29. Thank you . . . 1st craig.spencer@uk.tesco.com UX Research Manager, Tesco craigwspencer@googlemail.com